Tejinder Sharma’s Post

I have been screaming this from rooftops for the past decade. Specially in B2B marketing. 95% of brands are still afraid to explore beyond their old standard, but let me tell you something, your buyer is a human, that will see on a daily basis over 20-50 ads through his socials, newsfeeds and sites. Most of those ads will say nothing to the buyer. Your 50% off ad? He has seen 10 of those before arriving at yours. Another demo video? Oh, your competitors already did one before he even got to yours. Does he remember it? Heck no. It all goes into the void. He won't even register the ad. You know what he will register? Humor. Heart. Emotions. Humaniyu. Something that will make him laugh, cry. Something that will make him relate. Relate is the keyword. And most important: remember. You might be wary of what I am saying. But I have been doing exactly that for a lot of companies throughout the years and brands. And the impact has always been succesful. A great example in the Print Industry is Enfocus. Some might be sceptical, others might find it weird. But the result is there. I have heard from several customers more about Print Hard than about the latest update of PitStop. I have heard about characters we created in campaigns more often than any promo we ever did. Why does it work? Because everyone wants to belong. To be part of something awesome. And that is what I am continously fighting for. Making your brand awesome. But beware, the most difficult thing is to remain genuine. You can add a piano and a soft voice to create emotions but if it doesn't come from rhe right place, it will just go into the void.

reposting so I can find this title animation cause it's so nice

Harold Benjamin’s Partner and Head of Banking and Finance John O'Donovan insightful panel discussion on development finance at the The Finance Professional Show get in contact with us to know more on rima.sengupta@haroldbenjamin.com

🎭 "Being taught drama can transform your life." 🎭 This theme was highlighted by both Keir Starmer and Lisa Nandy at this year's Labour Party (UK) Conference, in which they both highlighted the critical importance of arts in education. The National Curriculum requires every state funded school to promote children's cultural development, preparing them for the experiences of later life. However, whilst the private school sector is able to invest in cultural education, the state sector has suffered a significant reduction in provision, due in part to the marginalisation of arts subjects in schools over the past twenty years. Children from low income are missing out the most because they are less likely to have cultural experiences outside of school. Furthermore, the ongoing cost-of-living crisis has led to a reduction in school trips, including theatre visits. Society of London Theatre & UK Theatre believe that every child has the right to go to the theatre, to experience the joy and opportunity that it can bring. Learn more at https://lnkd.in/eqpYN2kH Department for Culture, Media and Sport Department for Education HM Treasury #TheatreForEveryChild

In our newest journal article, "The Intersection of Faith and Theatre in C.S. Lewis’ Works," we delve into how FPA uses theatre to deepen our engagement with Lewis' messages of faith. Read more here: https://bit.ly/4fISx3f

You know it's going be a good day when an organization creates a new mission statement that is so powerful you can't help but think, "We ride at dawn!" Full day of work with Sound Theatre Company today! #StrategicPlanning #LeadershipDevelopment #MissionStatement #NewMissionWhoDis

In our latest blog post, we discuss whether star power can make or break a theatre production. Is having a big Hollywood name attached always a good thing, or are there other factors involved when it comes to the world of stage performance? Here, we take a look at the key factors in creating the West End's next big hit and what household names mean for a new show. Take a look at From Slave Play to Wicked: is star power a blessing or a curse? below. https://lnkd.in/eBpR7w2g Feel free to share your thoughts and comments too. And please be sure to Like and share with likeminded theatre people! #westend #blog #feature

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Catherine Tate's critique of theatre ticket pricing resonates with many who feel that the arts should be accessible to all. She argues that lowering ticket prices from £50 would encourage broader attendance, emphasising that theatre should be inclusive. High costs can deter potential audiences, effectively excluding those unable to afford such expenses. Additionally, Tate challenges the practice of casting television stars solely to attract audiences, advocating instead for selecting actors best suited to their roles. This perspective highlights concerns about the commercialisation of theatre and underscores the importance of merit-based casting to preserve the integrity of theatrical productions.

We are thrilled to announce a brand-new partnership with Rafia Hussain Productions (RHP), a Rochdale-based theatre company committed to producing and championing work by Black and Brown artists. Alongside us here at The Rep, RHP will be working with local partner Touchstones Rochdale, and national partners Derby Theatre, and Exeter Northcott to not only create ground-breaking productions but also build vital infrastructure for Black and Brown artists and their work. 🔗 Find out more on our website: https://bit.ly/4h7G4Xc 📸 David Barden