👉 Channel Marketing focuses on building long-term relationships with our partners through a structured program that empowers them to independently sell our products and services. 👉 This approach aims to drive business growth and expansion. For Telefónica Global Solutions, it enhances our commercial reach and allows us to access new end customers that we couldn’t reach directly. Our Channel Marketing program includes various initiatives such as: ☑️Contract. ☑️Processes. ☑️Segmentation. ☑️Incentive plans. ☑️Promotion. ☑️Branding. ☑️Training. ☑️Events. ☑️Campaigns. Learn more in this article by our colleague Joaquín Flores Zapata https://lnkd.in/dem6Gwpd #ChannelMarketing #Collaboration #ConnectionIsEverything
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𝐇𝐨𝐰 𝐭𝐨 𝐬𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥𝐥𝐲 𝐒𝐭𝐫𝐞𝐚𝐦𝐥𝐢𝐧𝐞 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐥 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧? I had the pleasure of answering this question on stage at the Internal Communications Europe Conference, powered by we.CONECT - Discover a unique B2B event experience! It was a great experience to share ideas with international experts who understand the benefits of #internalcommunication and bring them into their #corporatecultures. My key takeaways: 💡 Question your channels and challenge them. 💡 Accept the truth that you will never reach everyone at once, but never give up trying. 💡 Focus on what really benefits the people you communicate with. 💡 Try to find personal motivations for the topics, because passion for them is a unique driver for success. Let people speak to people! Thank you very much for the opportunity and the organization, especially to Jing Yu Wu and Martyna Bezrąk and on-site support from the iX team Christina Schiffler and Kübra Sarı. #internalcommseu
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Communication is my love language. I'm passionate about special needs/disabled persons' rights and advocacy.
#PR teams: if your clients are having conversations with customers, join them! Customer events? Be there. Webinars? Listen. Record. There's nothing more rewarding than a customer conversation for PR. Customer stories ARE #publicrelations gold. #prtips #mediarelations #startuppr
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Preparations going on 📢 Excited to be gearing up for our #GlobalMarketingSummit in May! As we prepare to dive into discussions on leveraging our global #marketing network, I’m reminded of the power of collaboration across diverse cultures. Here are three key insights that are guiding our preparations: 1 - What's in it for me?👀 Ensuring that the content we deliver is relevant and engaging has been a top priority- not only for our external communication. Twice a year the #global community of VITRONIC Machine Vision gets together and shares their plans, daily business and insights besides facts & numbers. In the planning process of such an event each item on the agenda needs to be considered with the question "What's in it for each individual? Is this relevant?" 2- Shared goals🧠 We represent one brand across the globe. Aligning on common objectives ensures that despite our diverse approaches, our collective efforts are directed towards unified business outcomes. 3- Where is the fun part?🤗 Personally, I love statistics, numbers and facts. But in such events, the exchange and networking should be kept in mind. After the Summit, everyone gets back to daily business and the event needs to drive collaboration. So facts and numbers should be shared and fun needs to be integrated to really connect with each other. This way, we keep the momentum high. Share in the comments what makes meetings fun for you 👇 #marketingteamwork #internationalmarketing
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Flight shenanigans of a B2B Marketer going for any event: 1. Booth fabrication happens on time and the booth looks the best of 'em all! 2. Takes a week to close the content narrative at the booth but multiple design changes until the very last moment - should hit the spot! 3. The slated 1:1 meetings have to happen but squeeze in more meetings because there's no end to 'em meetings 4. Presentation dry run has to happen 10 times before the event even if they're lucky enough to run it once. Marketing needs to be convinced, the slides will run as intended. 5. The AV has to appear not just during breaks but also throughout the day, in terms of people representing the brand. 6. "Leads chahiye, bro!" remains the only (understated) goal for the Marketer. The only goal is to push all org attendees to meet maximum customers at the event. 7. During the entire 'airtime', all a Marketer is thinking of is, better content to engage audiences @ the event. 8. The same marketer on the return flight, thinking of ways and means to fix it for the next trip. As long as there's intent, there's Zero defeat! :) #livefree
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🌟Keith Madden: The Porting Pioneer @ Volli Communications 🌟 As we approach Channel Partners Events Expo in Las Vegas, it's time to shine a spotlight on the pivotal figures at Volli Communications, with Keith Madden leading the way in our porting department. Keith's journey in the telecom and energy sectors has been marked by significant achievements and a steadfast dedication to excellence. At Volli Communications, he's revolutionizing the porting process, ensuring a seamless transition for clients and a stress-free experience for partners. 🔍 Keith's expertise and experience have culminated in a porting process at Volley that prioritizes accuracy, speed, and customer satisfaction. By tackling common obstacles head-on, he ensures that each porting request is handled with the utmost care and precision. 💡 Recognizing the importance of direct communication, Keith has simplified the transition for clients by becoming the primary point of contact during the porting process. This approach not only enhances efficiency but also fosters a sense of trust and reliability among clients and partners alike. 🚀 Why Volli? Customer-Centric Strategies: Volli's porting department adopts strategies that focus squarely on the client's needs, setting aside the one-size-fits-all approach for a more tailored, effective solution. 💼 Connect with Us at Channel Partners Expo Joshua Schluep | Keith Madden | Marc Runck Jr | Travis Curnutte #ChannelPartnersExpo #TelecomInnovation #PortingExcellence #MeetTheTeam #VolleyCommunications (comment some support for Keith below!)
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For those without a ticket to The Global Reach Forum this Thursday - we're closing registrations tonight! Get in quick, while you still can. Myself, Phil Walsh 🌏 and Marcus Robb can't wait to see you there. Comment below or send me a DM if you're looking to apply for a ticket. #Intensive #Sydney #Strategy #CustomerJourney #Sales #Marketing #CustomerRetention #InternationalBusiness
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By understanding the power of VIP engagement, businesses can create tailored strategies that resonate with their best customers. Want to see how it's done? Tap into those VIP lists with exclusive perks and watch your revenue grow. Share your experiences or reach out to us for insight on maximizing your VIP strategy. 📈 #VIPCustomers #RevenueGrowth #MarketingAutomation
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Championing safer work environments through innovative technologies | Digital Solutions | HSE | Sales Manager @ Buddywise
Are you reaching your customers effectively? 🗣 In today's competitive market, it's more important than ever to connect with all your customers and build long lasting relationships. But how do you know if you're reaching them effectively? 🤔 Join me for a webinar on how to create effective communication that makes a difference and engages more customers on Tuesday, 20th of February at 09:00 CET. 🎙 In this webinar, I'll share: - Step-by-step guidance on creating a more effective communication strategy. ✅ - Insights on how Wiraya stands out from the crowd and effectively engages your existing customers. 📱 - A case study of an active client who successfully implemented an effective communication strategy and saw significant results. 📈 How do you activate and engage your customers today? Send me a pm or comment below and I'll share the link with you! #customercommunication #tips #effectivecommunication
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While it may not possess an alluring appeal or align with current trends, it remarkably accomplishes its intended task. Understanding your customers doesn't involve making assumptions but rather conducting tests and engaging with them directly. In our endeavor to serve our customers optimally, we experimented with various tools such as TeamViewer, renowned for its user-friendly screensharing feature. Despite its simplicity, it failed to garner acceptance among our user base. Simultaneously, we noticed that our presence at trade fairs was met with positive reception. Feedback from customers emphasized their appreciation for face-to-face support. Shortly thereafter, we introduced dedicated on-site support days in 8 cities across Switzerland. The enthusiastic response from customers and their subsequent recommendations underscore the value of this service. The moral of the story: Understanding and meeting customer needs may require an old-fashioned approach but might deliver the best results. Share your experiences with me #digital #customercare #customercentric #facetoface
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Director of Sales at TrustRadius I Digital Business Transformation Expert I Change Management Leader I Full-time Mom & Wife
What’s a good way to increase your brand awareness? 💡 Gathering the voice of your customers and sharing their stories with the world. People remember 📖 stories. If not the exact details, they remember the essence of them—whether the user was happy, frustrated, or over-the-moon ecstatic—that’s what they remember. And that’s what helps boost your brand awareness. So, when I heard about Red Hat’s Sr. Customer Marketing Program Manager, Brianna Gault, leveraging TrustRadius Event Support to source reviews at their annual summit so they could boost brand awareness, 👏 I knew she would succeed. In fact, she didn’t just succeed, she excelled: ✅ Surpassed their annual objective for reviews 6 months in advance ✅ Obtained 200 shareable customer quotes, processed and tagged for sharing ✅ Increased reference candidates by 41% I’m impressed—great work Brianna! Read the full story and get 🤩 inspired: https://gag.gl/IadBob #CustomerSpotlight 🔦 #VoiceoftheCustomer #CustomerAdvocacy
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