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Sports Sponsorship in #SPORTBIZEUROPE agenda: Insights on Naming rights, eSports trends and applications and the Olympic experience 🔝moderated by the European Sponsorship Association (ESA)

Final Highlights from Paris 2024 Olympics 🏅 As the Olympics kick off, sponsors have a prime opportunity to shape the narrative and roll out their campaigns for the entire duration of the Games. From the initial surge in coverage during the first week to the consistent attention in the final stretch, it's evident that sponsors with well-crafted, positive campaigns can maintain momentum and stay top of mind throughout the tournament. Download the full report: https://bit.ly/46M3A81 and explore how these developments will influence future sponsorship strategies and the post-Games landscape. 🔗Access week 1 full report here: https://bit.ly/3WtFtaI 🔗Access week 2 full report here: https://bit.ly/3zYngJv 🔗Access week 3 full report here: https://bit.ly/3WKndKe 🔗Access week 4 full report here: https://bit.ly/4ddVxTH 🔗Access week 5 full report here: https://bit.ly/46M3A81 #Olympics2024 #Paris2024 #MediaIntelligence #BrandImpact #Sustainability

🏃 Since the Games in #Paris are a setting a benchmark throughout the world for mega sport events in terms of #sustainability, #innovation and #TechnologicalAdvancement on many different levels, not every event organizer will catch the same spirit and follow suit. In our latest report, we outline four possible scenarios of how organizers might respond and incorporate learnings from Paris to create authentic and successful mega sports events in the future. 💡Dive deeper into the many innovations showcased in Paris in our newest report on the future mega sports events here: ➡️ https://lnkd.in/d9x3N6Pz #RolandBerger Alia Sabala

The Killers' recent concert at London's O2 Arena offered a masterclass in community engagement and content creation, perfectly timed with England's Euro 2024 semi-final against the Netherlands. As an American band, they didn’t have a vested interest in the match, but they understood the significance for their English fans. Pausing their performance to broadcast the game's closing moments, they celebrated England's victory by launching into "Mr. Brightside," creating an unforgettable experience that quickly went viral. This event underscores the power of being attuned to your audience and seizing the right moment. For content creators and brands, this highlights the importance of flexibility, authenticity, and strategic planning. Looking ahead, I'm particularly excited about the new format for the World Cup next year. The expansion means more teams and potentially more opportunities for such spontaneous, shared moments. This format could provide even more chances for brands to connect with diverse audiences by integrating major sporting events into their content strategies. By staying relevant and emotionally connected, they can create powerful, viral moments that resonate globally. For instance, imagine a U.S. band pausing their concert to celebrate a pivotal World Cup match, uniting fans in a moment of shared excitement. This blend of sports and entertainment offers a unique way to engage with audiences, turning live events into memorable, community-building experiences. Bailey Schultz Carrie Simon Christian Larson Connor Mitchell Maddie Orlowsky Nathan Trimbach #socialmedia #communitymanagement https://dy.si/mKdmZ

Great to see OARO continue to lead and pioneer the live events industry. Whether it be scalping, fraudulent tickets or illicit reselling, the legacy ticketing system has its fair share of issues. This is hardly surprising from an industry that has scarcely innovated beyond digital barcodes over the past decade. Example of the UEFA Champions League Final in Paris, with claims of fraudulent tickets causing massive delays and bottlenecks at security checkpoints – resulting in clashes between fans and authorities. The event has since put a spotlight on conventional ticketing issues, with many pushing for digitisation, with blockchain-powered NFT ticketing touted as the solution. The NFT tickets contain an unfalsifiable and unique QR code that can be used to gain access to the event – keeping out unauthorized individuals and streamlining the experience for legitimate customers. A significant step forward.

The iGB Events L!ve is getting closer. Which FSM stars will be there? If you are looking to buy sports and casino traffic or are just curious and considering it, these people will meet you in Amsterdam and answer all your questions: ⭐ Valeriia F. ⭐ Myroslava Bilyk ⭐ Andriy Patrushev Feel free to DM them to arrange a meeting, or let me know and I can set everything up for you. By the way, who else is going to iGB L!ve? #fsm #digitalmarketing #advertising #sports #sportsmarketing #sportsbetting #sportsbook

Great to meet the awesome ActiveXchange APAC team and (re)connect with new & past industry leaders in person at the National Sports & Physical Activity Convention. it was a great opportunity to chat about common challenges & opportunities, and the scope for sports & leisure data-intelligence to be deployed to improve outcomes across the industry. 'Working together' was one of the common themes & key learnings from the conference, echoed in case studies from Australia and abroad. A number of use-cases helped to highlight the positive results or immediate need for organisations to consider new approaches and or collaborations for long term benefit. The better organisations can 'join the dots', (and the data!) in a cohesive way, especially in the changing landscape with economic headwinds, the better the industry can meet consumer expectations and the better the results.  

𝐓𝐡𝐞 𝐄𝐔𝐑𝐎 𝟐𝟎𝟐𝟒 𝐢𝐬 𝐮𝐧𝐝𝐞𝐫𝐰𝐚𝐲 𝐚𝐧𝐝 𝐞𝐱𝐩𝐞𝐜𝐭𝐞𝐝 𝐭𝐨 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞 𝐚𝐛𝐨𝐮𝐭 £𝟐.𝟏𝐛𝐧 𝐢𝐧 𝐫𝐞𝐯𝐞𝐧𝐮𝐞𝐬 𝐦𝐚𝐤𝐢𝐧𝐠 𝐢𝐭 𝐚 '𝐒𝐮𝐦𝐦𝐞𝐫 𝐅𝐚𝐢𝐫𝐲𝐭𝐚𝐥𝐞' 𝐟𝐨𝐫 𝐔𝐄𝐅𝐀. 📌 With sales coming from broadcast, sponsorship, licensing deals, ticket sales and hospitality packages contribute as the major factors to make this a transformative event. 📺 The governing body prioritises free-to-air coverage for maximum reach, with a hybrid model in some markets, including Germany. 🎥 UEFA aims to emulate the 5.23 billion cumulative audience of Euro 2020, with hopes of high global viewership. 📊 The expansion to 24 teams since 2016 has increased the number of games, driving up media rights value for UEFA EURO 2024. 🧲 This expanded tournament has attracted 13 global partners and five national sponsors, contributing to €568 million in commercial rights revenue. 👨🏻💻 New brands such as Atos and Deutsche Telekom, are heavily involved in the technological infrastructure that will help deliver the tournament. 🎫 Germany’s economy could potentially receive a boost as an influx of international fans is expected, with 2.7 million tickets available for the event. 🍺 Interestingly in the UK, the British Beer & Pub Association has stated they are expecting an extra 20 million pints to be sold, which results in an additional £94m in revenue! Discover more in my Euro 2024 preview. - https://rb.gy/1iud4b #sportsmarketing #sportsbusiness #uefa #euro2024 #football

One week, 168 hours (of which roughly 2/3 awake 😀). What a week it was. On the Beaulieu International Group side of things, it looked like: - meet and discuss the latest topics in #innovation during a one-day session on polymers and engineered solutions and a two-day session on flooring. Because sharing results, insights, methodologies and challenges speeds up innovation. - wrap up the days with #teambuilding. - run in-depth discussions during the steering committees of our ventures and key projects. - work with Sioen Industries, RENOLIT, VinylPlus®, 3E on the important topic of product passports. Passports that will help in #sustainability efforts. - run a workshop to follow up on the transformation of Beaulieu International Group. That's already quite something, isn't it? Well, there were also some side activities... On the LDP DONZA side of things, we challenged ourselves too. - Saturday April 20, our Ladies B team - where my daughter is one of the players- won the Championship in their league. In their first year of existence. Sunday April 21 we conquered our entry ticket for the finals in the TDM1 #basketball league in Belgium. TDM1 is the highest non-professional league. A big shout out to the team! - this meant that we had to get organized for the finals on ... Friday April 26. In telegram style: look for the right venue since our standard venue was booked for another event - work on the safety plan - sell online tickets - get the fun part in working order: music, live-streaming, ...- run the event itself with a 650 audience and over 400 unique live-stream spectators - clean up - ... Oh, and we won, which again challenged us to get organized for the game on Sunday April 28 at our neighbors of BBC Falco Gent. - as partners, LDP DONZA took care of the live-streaming with over 600 unique spectators, of which many were watching the game with a group of people. - LDP DONZA took the Cup home! And this for the first time in its history. - which meant that we had to throw a well-deserved party, oh yes. - Oh, and in between all of this we also organized a dinner & lunch event for 250 hungry kids & parents. How is all of this possible? The answer is #passion, #teamwork, seamless #cooperation with other organizations and the #dedication of many behind the scenes. A big thank you to all who made this week an unforgettable moment. Pretty sure I'll forget some who made a huge contribution, but please forgive me. Patrick De Greve, Daan De Keyzer, Sam Verbrugghe,Tania Naessens, Nele Cattoor, Lara Misseeuw, Chloë Magherman, Jonas Van Damme, Bert Groenendaal, Eike Kretzschmar, Sophie Vandewalle, Melanie Monceaux, Bart Desmyter, Sara Zamora Lagos, Faustine Beaussart, Pedro Melo, Simon De Meyer, Dieter Haerens, Tom Meuleman, Katty Van de Steene, Marc Hennau, Tom Mestdag, Katja Bonne, PLAY AV, Metanous, Lunch Garden, Service Residentie Militza Brugge, Roderick Peters, Maarten Verborgt, ...

What can event planners learn from the Olympics, the world’s biggest sporting event? Julien Le Bas, SVP, Global Head of Sustainability and Executive Creative Director, shared with M&C Asia his key takeaways, common themes that emerged, and what we can learn from the Games on hosting successful brand experiences. Read the full article here: https://lnkd.in/gzBQaK9n   Meetings & Conventions Asia #JackMorton #Olympics #OlympicGames #OlympicsTakeAways #ExperienceBetter #BrandExperience #Experiential #ExperientialMarketing #ExperientialMarketingAgency