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🌟 Article: Content Everywhere Companies Take Stock 🌟 This article shares key industry trends and challenges highlighted by exhibitors in the run-up to IBC 2024. Our Sales Manager, Lelde Ardava, discusses the role automation and AI play in evolving cloud playout to meet changing consumer behaviour and improved workflow efficiency in this article by Anne Morris. Lelde comments alongside industry leaders Martin Sebelius (Accedo.tv Video Solutions), Jane Sung (Cinedeck), Narayanan Rajan (Media Excel), Shuki (Joshua) Eytan (Kaltura), Paolo Cuttorelli (Evergent Technologies Inc.), Dave Dembowski (Operative), Andrew Rayner (Appear), Erik Otto (Mediaproxy Pty Ltd), Tom Dvorak (XroadMedia), Oliver Lietz, (nanocosmos), Brad Wall (LTN), Simon Clarke (Telestream), and Jim Norton (Brightcove). Read it on IBC - International Broadcasting Convention 365 here: https://lnkd.in/esQWCn28 If you'd like to meet Lelde for more insights at the show, visit booth 5.D52 or book a meeting here: https://lnkd.in/d6EA7nqw #ibc2024 #ai #ml #automation #cloudplayout #cloudcomputing

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