TelevisaUnivision’s Post

Super useful comparison from Remi Brand showing how music and TV face both similar and nuanced workforce challenges when it comes to progressing people from Global Ethnic Majority, Disabled and Working Class groups. Also women just aren't staying in senior roles in either sector. Lots of dots to be joined in how both sectors can learn from each other and put in place consistent strategies to support and nurture their creative talent 💡

On the heels of the Super Bowl in the US, Live Nation’s Global President of Media & Sponsorships Russell Wallach shares insights on why live music is a global unifying force for brands.    A few points for brands to consider:   -While there’s a global discourse about the definition of the term football, music is a universal language.  -At live music events, everybody wins by walking away with a lasting memory. No one goes home disappointed that their team lost. -As people worldwide continue to prioritize experiences above all else, the momentum of live music is only growing.  -The experience fuels loyalty — 93% of fans agree that brands offering live music perks share their values -79% of live music goers agreeing a brand's support for live music enhances its relevance -84% of fans being more inclined to purchase from brands sponsoring concerts and festivals -Live music is truly a year-round opportunity for brands

“At live music events, everybody wins by walking away with a lasting memory, and no one goes home disappointed that their team lost. In fact, according to surveys, 76% of U.S. fans say a concert was one of the most memorable moments of their lives. And the experience fuels loyalty—93% agree that brands offering live music perks share their values.” I believe this to be true. I have recently been working with an organization called Women Who Rock™ to conduct a brand valuation. The power of associating live music to a sponsor brand can raise brand value exponentially. In some cases a factor of 9x to revenue generated or money invested. Who doesn’t want a 9x ROMI? This is especially true when the missions align across the event and the partners. In the case of #womenwhorock who uses live music events to increase visibility of women musicians and to raise awareness and money for women’s health research initiatives at Magee-Womens Research Institute & Foundation . It’s an incredible mission alignment, serving a great cause. It’s a win win. Do good to feel good. #purposedrivenbusiness #musicbusiness #valuecreation

🚨 Unfair Practices Impacting Our Artists 🚨 After 12 years of partnership and advocacy for Catapult Distribution, Andronic Music is shocked to face the removal of our content due to unsubstantiated claims of artificial streaming activity. This action was taken without any prior consultation, and we firmly deny any involvement in such practices. We do not condone artificial streaming, and we cannot control the actions of third-party playlisters. These sudden and unjust actions directly harm the credibility of our artists and disrupt our business. We have requested proof of these allegations and expect a response within one week. We stand by the authenticity of our streams and the integrity of our product. If you’ve faced similar issues or have insights into platform handling of artificial stream claims, we’d love to hear your thoughts. Transparency and fairness in the music distribution world are paramount. #MusicBusiness #StreamingIssues #Fairness #AndronicMusic #MusicIndustry #ArtistRights

For independent music creatives, leveraging licensing opportunities is crucial for sustaining their careers. By licensing their music to businesses, TV shows, and films, they not only generate revenue but also gain exposure to wider audiences. This exposure can lead to increased recognition, further opportunities, and ultimately, greater success in the industry. #IndieMusic #MusicLicensing #IndependentArtists #MusicBusiness #TVShows #FilmMusic #CreativeOpportunities #MusicExposure #MusicForBusinesses #MusicIndustry

Did you know that Usher did not get paid for his halftime show performances? The NFL historically does not pay artists for their halftime performances but covers all expenses and production costs. This is because the halftime show serves as a 13-minute commercial for the artists, providing them with unparalleled exposure to hundreds of millions of viewers which can lead to a significant increase in streaming and sales of their music. While the National Football League (NFL) and Apple Music are expected to cover the production costs, artists benefit from the exposure and the subsequent financial gains from increased streaming and sales of their music. Examples of this include: • Justin Timberlake seeing a 534% increase in music sales after Super Bowl 52. • Travis Scott doubling his performance fee from $500,000 to $1 million after Super Bowl 53. • Jennifer Lopez and Shakira gaining 3 million Instagram followers after Super Bowl 54. • Rihanna’s Fenty Beauty gaining an 833% increase in search volume. Despite not receiving a direct paycheck, the exposure from the halftime show can lead to substantial financial benefits for the performers. StubHub reports that artists typically see a 50% increase in concert ticket searches after performing at the Super Bowl, with one example being The Weeknd selling 1 million tickets after his performance. This coincides nicely with Usher's announcement of a 24-city arena tour, with tickets going up for sale immediately after he stepped off stage. Read more here: https://lnkd.in/eczJ_q-s

It's hard not to talk about the undeniable impact of the Super Bowl halftime show on artists' careers. Usher's Super Bowl halftime show generated a staggering 46% surge in streams, translating to 35.9 million U.S. streams in just two days following his performance. Additionally, his music sales skyrocketed by 210%, demonstrating the unparalleled exposure and commercial boost such a platform provides. I'm sure we'll get more data soon about an influx in ticket sales for his tour in the coming months, as his tour is more than halfway sold out already. This demonstrates that strategic visibility on the world's biggest stage can dramatically amplify your brand, reach, and revenue. https://lnkd.in/eNrj8x-z #superbowl #usher #musicindustry

Sync can bring serious $$$ to your music career I would know : I’ve been doing it for 8 years And it’s time to teach you the knowledge I’ve acquired over the years So I’m holding a virtual workshop in just 2 weeks from now What’s sync you ask? Sync is the practice of synchronizing music to visual works, be it ads, TV shows, movies etc. I love film and music. So I’ll be sharing my perspective and am bringing other successful sync professionals to share theirs The sync world is a small community, so I want to do my part and give you all the juice Here’s what you can expect : - Presentations - Interviews with music supervisors - Interviews with indie artists - Live demonstrations My goal is to host these workshops every other month So all I’m asking for is a small fee of $49.99 to cover the cost of the first series of events Seats are limited to 25 participants, so these will sell out fast If you want to learn how sync can help your music career, don’t wait until the last minute to sign up See you there Link to sign up in the first comment ⬇️ #musicsycn #musiclicensing #musicians #musicbusiness

Let’s go.