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TV audiences are maturing Emphasis on the key 18 to 49 demographic has shifted at broadcast and cable television networks, where the average viewer's age is 64.6 for broadcast and 69 for cable. Popular animated shows have given Fox the lowest average audience age of 58.1 among broadcast audiences, while the highest median viewer age of 67.8 is found at CBS. https://lnkd.in/gWeQ6R87

NEWSNATION AND THE CW NETWORK DELIVER MORE THAN 4 MILLION VIEWERS FOR GOP PRESIDENTIAL PRIMARY DEBATE NewsNation and The CW Network combined to deliver more than 4 million viewers Wednesday night for the final GOP Presidential primary debate before the Iowa caucuses. NewsNation, the fastest-growing network in primetime cable news, garnered the largest audience in its history with nearly 1.6 million viewers across the United States tuning in; among adults 25 to 54, the debate was watched by more than 350,000 viewers, according to Nielsen Fast Nationals. The CW Network, which simulcast the debate, delivered more than 2.5 million viewers and nearly 500,000 viewers among adults 25 to 54, making the debate The CW’s most watched primetime program since 2018. In the New York City market, WPIX-TV’s broadcast of the debate was #1 in primetime, drawing more than 300,000 total viewers. More: https://lnkd.in/g237yYVh

TV's changing a lot these days, and Michael Schneider's got the scoop in his report on 2023's TV ratings. 1. Marathons are Big**: Channels like MTV and Disney Channel are playing their hit shows back-to-back a lot. 2. Basic Cable's Struggling**: Not as many people are watching these channels anymore. 3. Sports are Still King**: Channels with live sports, like NBC and Fox, are doing okay because of games. 4. Special Channels are Hanging On**: Some smaller channels are doing alright, especially those with unique shows. 5. Big Shifts**: Big names like HBO are losing viewers, but others are getting a boost from big events like the Super Bowl. #TVTrends #MediaUpdate #Broadcasting #2023TV

In 2016 the top 10 most popular non-news/sports cable networks (USA, TBS, HGTV, TNT, Discovery, History, AMC, FX, Food, Hallmark) averaged 14M combined total viewers. Last year (2023) those same networks averaged just a combined 7M viewers. I don't think the 50% audience loss is all due to people moving over to watch similar content on streaming services. People have replaced traditional cable TV style entertainment shows with TikTok, YouTube, IG Reels, and other creator economy video offering lifestyle, comedy, and storytelling entertainment. In the past when viewing fragmented from broadcast to cable networks, traditional Hollywood was able to diversify into owning and suppling cable networks. They're trying to do same with streaming fragmentation. But from Maker Studios to Quibi they've failed in attempts to play in the creator economy. They're not going to get audiences back by raising streaming prices and cutting back on content. They are forever lost to the Ryan's Worlds and Mr. Beasts.

As streamers and content apps pull younger audiences away, the median viewer age of network TV has continued to rise.   "The median age for a network primetime viewer long has been above 50 — this year, it comes in at 64.6 for the five English-language broadcast networks. Cable is much the same, with such networks as Bravo skewing a little younger (its median viewer age is 56), while the Big Three news channels’ average viewer is about 69."   https://lnkd.in/gPgXyt63

📊 Just came across a fascinating study that surveyed 3,000 people, and the findings are eye-opening! 🧐 It reveals that a whopping 76% of those who use station websites and apps also tune into local TV news. This highlights the complementary role these platforms play in shaping our media diets. 📰 In an age where we often hear about the decline of traditional media, it’s refreshing to see that viewers are not choosing one over the other. Instead, they are embracing a hybrid approach—consuming content from both local TV and digital platforms. As other previous studies have shown, it’s not about “either/or,” but rather “and.” 🌐 This synergy between digital and traditional media presents exciting opportunities for broadcasters and content creators alike. By understanding how audiences engage with multiple platforms, we can enhance our strategies to deliver news that resonates with our community. 📈 So, let’s celebrate this trend! It’s a reminder that diverse media consumption is here to stay, and we should continue to innovate in how we deliver news across all channels. #MediaConsumption #LocalNews #DigitalStrategy #Broadcasting #MediaTrends You can find the article here: https://lnkd.in/gXE6qEXR

📊 Just came across a fascinating study that surveyed 3,000 people, and the findings are eye-opening! 🧐 It reveals that a whopping 76% of those who use station websites and apps also tune into local TV news. This highlights the complementary role these platforms play in shaping our media diets. 📰 In an age where we often hear about the decline of traditional media, it’s refreshing to see that viewers are not choosing one over the other. Instead, they are embracing a hybrid approach—consuming content from both local TV and digital platforms. As other previous studies have shown, it’s not about “either/or,” but rather “and.” 🌐 This synergy between digital and traditional media presents exciting opportunities for broadcasters and content creators alike. By understanding how audiences engage with multiple platforms, we can enhance our strategies to deliver news that resonates with our community. 📈 So, let’s celebrate this trend! It’s a reminder that diverse media consumption is here to stay, and we should continue to innovate in how we deliver news across all channels. #MediaConsumption #LocalNews #DigitalStrategy #Broadcasting #MediaTrends You can find the article here: https://lnkd.in/df6z2Kb2

The broadcast networks prepare to unveil their schedules, starting with CBS tomorrow, May 2. Needless to say, the broadcast pilot season is no longer the industry obsession it once was this time of year, with back-to-back disruptions from the pandemic and the dual Hollywood strikes providing the proverbial final nail in the coffin of the decades-old pilot cycle. But for tradition’s sake, here are some insights into the networks’ current development plans.

Meeting Hall-of-Fame television anchor B.J. Sams is an experience exactly like most people might imagine. Genteel and friendly, his shock of white hair and trademark well-bottom baritone trip the memory immediately to decades of broadcasts into thousands of homes. If meeting Sams for the first time feels easily familiar, hearing his story for the first time is anything but. A tale of almost unimaginable heartbreak, loss and, at last, redemption, it is a story he tells easily, even as its deeply personal notes strike chords that are sometimes hard to hear. Read more below and in our December issue of AMP. https://lnkd.in/ds_xb4n5

📻 Radio is dominating the media landscape! 📺 According to a recent article by Audacy, radio is outperforming TV in several key areas. With its unmatched reach, flexibility, and local connection, radio continues to engage audiences effectively, even as TV viewership declines. Whether it's through traditional broadcasts or digital platforms, radio's influence is stronger than ever. 🌟 Read on for insight on why radio is crushing the TV screen: https://bit.ly/3KhqCt3 View all MUSQ Holdings here: https://bit.ly/3SUBX7u #RadioWins #MediaTrends #Broadcasting #DigitalMedia #AudacyInsights