Telgorithm reposted this
Great article from SaaStr and Jason M. Lemkin about switching vendors and the buyer perception of switching. I’m sure a lot of our SaaS customers can relate to the challenge of getting buyers to switch from the competitor to you. In apps and APIs, it’s important to mitigate migration fears, by allowing your new vendor to support you in scoping the effort, and to remember the long-term value in finding a better vendor. What stood out to me most in this post was the suggestion to: “Do it Yourself. For Real. Be a ‘Switcher’ as a Prospect for Your Own App. Switch to your own product from the competition for real.” Telgorithm was founded because we were the customers of the many CPaaS vendors and wanted to migrate to a different vendor but there weren’t any better options. And that’s how Telgorithm was born. Happy to tell you more about being the “Switcher”. https://lnkd.in/ef4KKzDx #CPaaS #SaaStr #SaaS #founder
