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"Using generative AI can significantly improve your work, but the revolution everyone talks about will only come by integrating it into our workflows." Edson Porto, Senior Account Director and AI Champion at Hotwire in Sydney and Founder of AI agency, Nova Narrative, shares his thoughts on AI and why it's great for comms pros, but it's not magic in the latest Perspective series. Read on Telum - https://lnkd.in/gTEVUrD6 #creatingconnections #perspectives #generativeAI #PRandComms

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Edson Porto

Combining human expertise and AI to help your brand connect with the right audience and manage its reputation.

3mo

It was great to share some ideas on gen AI with the Telum audience. If you want to chat more, don't hesitate in connecting. :-)

Anna Abignano

PR/Marketing Coach Consultant

2mo

Legend, Ed. Your work is first-class x

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