TELUS Digital AI Data Solutions’ Post

"Guys, my 0.5% Indian side doesn't account speaking Tamil" We always see "Mandarin speaker preferred" on a job description but lie on our resume just to apply. And suddenly we come out as a 'banana' 😂 However, who would've thought that I would be the "Tamil speaker preferred" in this case. And that's what happened in one of my #content series; Agent ShoutOut - a segment where real estate agents/negotiators dive into your everyday question as a #homebuyer or investor. This segment is my 'baby' so yes, we have some attachment issues there. My next agent in mind was AG Sasidar, he seemed so... eloquent in whatever he was saying. But the thing is, I had no idea what he was saying because I didn't understand! 😂 He called me up to propose some questions from his direction as a REN but being a #marketer in the real estate world for almost 3 years, you should already know what your audience is looking for. After back and forth on the topic and agreeing that we will be using #AI to translate the language, I thought to myself "What could go wrong?". Y'all, I- It was C H A O S. Words were jumbled up, timestamps were all over the place. Basically, the caption wasn't captioning. So, plot twist: I had to amend the caption ALONG WITH THE TIME STAMPING. I was like "Ah, pochu da!" ps: this is probably one of the few words I know I thought I could do it all on my own but after 30 seconds in the video, I called Sasidar up 😂 While all this was going on, Prevanka Raken- the amazing brains behind all the editing was working his magic. It wasn't perfect but two and two were put together and walla! 200K views on Instagram just within 3 days and now TikTok is topping up with another 350K views- making this the highest viewed video on IQI Global's Instagram and first full Tamil content from IQI Global. So after all that bebel-ing, moral of the story: 🙋🏻♀️ Put yourselves in your target audience's 👞 and understand what they really, really want by asking questions from their perspective. 🙋🏻♀️ Great hook + amazing editing = ✨increased audience retention✨ 🙋🏻♀️ A clear CTA will drive engagement 📈 🙋🏻♀️ You may never truly understand where the attention is at until you try different ways. Click here to watch the video ft. my imperfect subtitle 👉🏼 https://lnkd.in/g2fJvJtA

Start doing this ASAP if your list does not want to be the next in line, Cos we had to remove 2000 subscribers from the list each month 🤯 Everything was going well - the open rates, CTR, subscriber rate until: We noticed many subscribers didn't read our emails, and we had to let go of 6000 subscribers in a month, the highest number in the publication. Although it went down in the later months, we had to remove thousands of inactive subscribers every month, even after reaching 45,000 readers. As demotivating as it looks, the team was like - why is it happening? (Nope - the ads were performing well, and the content was good). But the (partial) mistake was all within the content strategy. We created more content for a tiny group while most of our readers belonged to one geographical area. That affected PERSONALIZATION. No! Personalization does not have to be about the reader's name alongside hey, but you must focus on (which we should have done): ↳ Language - if you target India, use UK or Indian English only. ↳ Write what they want - covering Indian info in the US won't do well. ↳ Follow a neutral tone - write your content neither informal nor formal. ↳ Use different formats - Do not use the same template. Tweak it regularly. The more we worked on this, the sooner we came up with a solution. → Segmentation: We divided our readers into groups geographically. → Dynamic content: (We followed the above four pointers). → Behavioral Triggers: We sent a thank you email to those who engaged often (and a reminder, even those who did not read us for a while). Soon, we were back on the track. P.S. Do you think segmentation is a waste of time? __________ 🤝 Follow Reddy Mohith for more. #emailmarketer #founder #newsletteremails

MUMBAI: <!-- -->Times Network<!-- --> has crossed 100 million <!-- -->monthly distinctive users<!-- --> throughout <!-- -->digital platforms<!-- -->, information launched by <!-- -->Comscore<!-- --> confirmed. As of Aug 2024, about 104 million users visited the community’s digital platforms, surpassing <!-- -->NDTV<!-- -->, ABP Network, Jagran and <!-- -->The Indian Express<!-- -->, in line with an announcement issued by Times Network. Times Network Digital recorded a 168% progress since Feb 2024, in contrast with 4% common progress for the broader trade, mentioned the assertion.The progress was helped by its English and Hindi information, leisure and life-style manufacturers.Times Network Digital has forayed into <!-- -->regional languages<!-- --> together with Marathi, Telugu, Tamil and Bangla to increase its attain in a various market the place providing localised content material is essential to profitable extra shoppers. Going forward, the community will even add extra languages together with Malayalam and Kannada.It mentioned that it has expanded into various verticals with TimesDrive.in, centered on auto information, and HealthandMe.com, catering to well being and wellness. “These new platforms build on the company’s success in technology news, following its strategic acquisition of Digit.in. With this growth, the network aims to deliver specialised, high-quality content to meet the evolving interests of its audience across key industries,” the assertion mentioned.

In media, the enduring influence of print media, especially in regional languages, represents a significant untapped opportunity for marketers. As digital platforms continue to proliferate, there's a compelling narrative about the sustained relevance and authority of regional newspapers like Maharashtra's Lokmat, which continue to shape public opinion and consumer behavior across India. The Enduring Impact of Regional Print Media Regional newspapers have a profound connection with their readers, offering unparalleled reach & credibility, particularly in semi-urban & rural areas.  According to the IRS, regional language newspapers outperform their English counterparts in terms of readership. For instance, as per reports, Lokmat enjoys a readership of roughly 18 million, making it a powerhouse in Maharashtra's media scene. This deep penetration into local markets makes regional newspapers a goldmine for advertisers seeking to build local relevance and trust. The Linguistic Connection The preference for consuming content in one's mother tongue is a deeply ingrained cultural trait. This linguistic connection fosters a higher level of engagement & trust between newspaper & its readers. Advertising in these publications, therefore, allows brands to speak directly to the heart of the community, ensuring that their messaging is not just seen but felt and understood. Case Studies of Success Numerous brands have leveraged regional print media to launch successful campaigns. For example, a local real estate company advertised upcoming property developments in Lokmat, using Marathi to highlight cultural ties to the region. The campaign resulted in a 30% increase in inquiries, demonstrating the effectiveness of aligning ad language with the readers’ language. Integrating Print and Digital While the focus remains on print, the synergy between print and digital platforms cannot be ignored. Many regional newspapers, including Lokmat, offer digital editions and actively maintain websites and mobile apps. Overcoming Challenges Creating content for diverse linguistic audiences presents its own set of challenges, including maintaining brand consistency & managing distribution. However, the rewards far outweigh the hurdles, as regional ads are more likely to resonate on a personal level. Advertisers can overcome these challenges by employing native speakers & utilising local cultural nuances in their campaigns. Looking Ahead The future of regional print media looks promising, with opportunities for increased personification and more sophisticated local consumer data analysis. As the divide between 'India' & 'Bharat' becomes more pronounced in media consumption habits, advertisers who can navigate this divide effectively will enjoy a distinct competitive advantage. Refer #nitinabindo for more.

A recent news headline from a leading media channel read something like this: "𝐓𝐚𝐭𝐚 𝐆𝐫𝐨𝐮𝐩 𝐓𝐨 𝐄𝐬𝐭𝐚𝐛𝐥𝐢𝐬𝐡 𝐒𝐞𝐦𝐢𝐜𝐨𝐧𝐝𝐮𝐜𝐭𝐨𝐫 𝐔𝐧𝐢𝐭𝐬 𝐈𝐧 𝐀𝐬𝐬𝐚𝐦, 𝐎𝐳𝐡𝐮𝐫, 𝐀𝐧𝐝 𝐎𝐭𝐡𝐞𝐫 𝐈𝐧𝐝𝐢𝐚𝐧 𝐋𝐨𝐜𝐚𝐭𝐢𝐨𝐧𝐬". Following the lead, many other news agencies picked up the report and published their own write-ups around the topic on their own social media platforms. Nothing wrong so far. But as it turns out, the people of Ozhur, a village in Kerala's Malappuram district, were not-so-pleasantly taken aback by the rush of congratulations that poured its way. Because it was soon discovered that when during the interview with this "top-tier national media outlet", the Chairman of the Tata Group mentioned 'Osur', he actually meant 'Hosur' ('Osur' being an old pronunciation of the word). And AI being the ever-reliable fact checker that it is, conveniently changed the word to 'Ozhur'. Of course, everybody from the world of business had a good laugh about it. But perhaps the rate at which the notes from a so called 'A+ student' were copied, translated and straightaway plagiarized is no laughing matter. These other news channels failed to perform their own due diligence before letting the issue run on their own social mediums which has a nationwide readership. Although the guilty party has swiftly covered its tracks by updating the correct information on their social media forums (except YouTube), these other copy cats are yet to realize their mistake. Forget about a formal apology for misleading the country, at this point a discreet retraction is all one can hope for. Not that such instances are new to us but all said and done, feeling a bit dejected for the residents of Ozhur. So much for your 15 minutes of fame, huh?

🇮🇳 **Unlocking Growth in Emerging Indian Markets with Vernacular Marketing** 🇮🇳 India's diverse landscape presents a unique opportunity for brands to connect with consumers on a deeper level. Here's why vernacular marketing is a winning strategy in this vibrant market: 1. *Connecting with the Heart of India*: With over 1,600 languages spoken across the country, India's true essence lies in its linguistic diversity. Vernacular marketing allows brands to resonate with consumers by speaking their language, literally and figuratively. 2. *Reaching Untapped Audiences*: Many emerging markets in India are beyond the metro cities, where English isn't the primary language. By using vernacular languages, brands can tap into these vast, underserved markets and build a loyal customer base. 3. *Building Trust and Loyalty*: Indian consumers place immense value on trust and authenticity. When brands communicate in the local language, they build credibility and foster stronger emotional connections, leading to long-term loyalty. 4. *Enhancing Brand Recall*: Messages delivered in a consumer’s native language are more likely to be remembered. This increased brand recall can significantly boost your marketing efforts in highly competitive Indian markets. 5. *Driving Higher Engagement*: Content that is culturally relevant and in the local language tends to perform better, with higher engagement rates. This not only improves campaign effectiveness but also drives conversions. In a market as diverse and dynamic as India, vernacular marketing isn’t just a strategy—it’s a good to leverage for any brand looking to thrive. By embracing the linguistic and cultural richness of India, your brand can connect, engage, and grow like never before. 🌱✨ #VernacularMarketing #India #EmergingMarkets #Localization #BrandStrategy #CustomerEngagement #GrowthStrategy

🎉 Meet Our Team - ARUNDHATI! 🎉 Continuing our series, next to introduce you to is Arundhati Biswas, who is one of our Content Writers here at Loop Digital. To give you a glimpse into her personality, we asked Arundhati a few fun questions: 🔹 If you could have any superpower, what would it be and why? "To eat everything and never gain weight" - Similar to Emir!! 🔹 What's your go-to karaoke song and why? "Baby by Justin Bieber (I always dreamt my high school crush would sing it to me)" 🔹 If you were stranded on a deserted island, what three things would you want to have with you? "Some wooden logs, ropes and a book called ‘how to build a boat with wooden logs and ropes" 🔹 What's the weirdest food combination you've ever tried and enjoyed? "Spicy potato chips (crisps) with lemon and onions." She is also highly qualified, recently adding further certifications to her portfolio: - Google Ads Apps Plus, we’re having a bit of fun internally to see who gets the most engagement on these posts, so show Arundhati some love with your likes and comments! 🏆 https://lnkd.in/eVK7MKTu Stay tuned for more team member spotlights! 🌟 #MeetTheTeam #DigitalMarketing #TeamSpotlight #MarketingExcellence #AgencyLife

The Internet user base in India is set to cross 900 million this year, propelled by the growing use of Indic languages for digital content, according to a report by IAMAI and Kantar.... Read More At:- https://lnkd.in/gcQ57hSM #iamai #INTERNET #DigitalContent #ruralindia #news #NewsUpdate #newsfeed #dailynews #IBWNews

3 things I learned at Nas Summit Mumbai. Steal my ideas below: 1) Don't share a single piece of content for your brand unless it is shareable to 1 million people. Cast the net wide, and mix up with audience specific content. 2) Regional language content is the way to go in India! There is a huge growth market here. 3) Engage empathy and try to make your audience emotional. Nuseir said "Make me cry with your videos." I struggle with this as I often make my content too snarky or overly cerebral in the education field. I learned this and so much more being around energetic and innovative folks in the content creation space. Thanks for following me and being a part of this journey. I aim to continue to create Hindi content which inspires and educates and India and linguistics. #india #contentcreation #creatives #digitalstrategy

H&M ad in Tamil Newspaper. Never underestimate the power of local language media. I grew up reading Dinamalar, one of the leading Tamil newspapers in Tamil Nadu. Only when I entered high school did I get exposed to English newspapers like The Hindu and others. Having been in marketing and sales for a decade now, I've realized that many brands tend to project English newspapers as mainstream media, but regional language media holds its own power. Good move, H&M.