Betty’s Post

Betty VP of Business Development Meryl Burman was featured in The Drum this week, weighing in on what new business development specialists can do to help keep from getting ghosted during the pitch process. Check out the advice from Meryl and other industry leaders here: https://lnkd.in/ePB8fEEx

Our recent spot for Minnesota Lottery, created with Rodeo Show (Productions Inc.) and Esteban "Steve" Petersen, got some love in shots this week! Check it out to read about making a shoot in Minnesota winter look like a summer day at the beach. https://lnkd.in/gzd_x_XF

More, more, more good stuff in Betty’s recent brand video for Vivamor, made with CRASH+SUES! 🦜🍫 💕

We’re downright delighted to see our new “Delightfully Raw” campaign for Raw Sugar Living (and their first consumer-facing campaign ever!) helping build buzz around their cold press, clean, vegan and great-smelling personal care products. Thanks to ADWEEK, The MPLS Egotist and AdForum for sharing the work! https://lnkd.in/gE7AkAS5

Betty SVP of Consumer Strategy Liz Grabek (she/her) spent last week taking in the trends at Cannes Lions International Festival of Creativity. Her key takeaways? “Passion is the new purpose. Whether it’s pickleball, F1 or pets, the brand presence and stage are dominated by brands helping people explore, experience and pursue the things they love. Creativity is back in a big way. After years of brands leaning into tech to drive performance, they are leaning into tech to help amplify bold ideas and find more authentic ways to connect.” Find more top Cannes takes from industry leaders (including Quad CMO Josh Golden) in The Drum: https://lnkd.in/e2qMcbpv

Spotted: Our campaign for Minnesota Lottery’s new JAWS scratch game out in the wild! 🦈 Thanks to ADWEEK for the shoutout, and PSA to Minnesotans to keep your eyes peeled for sharks in some surprising places this summer ... 👀 https://lnkd.in/gBtvam7b

The warmest of welcomes to our Betty x Favorite Child interns who joined us this week in partnership with the The BrandLab! We’re so excited to spend the summer working with Sabrina Nguyen, Natalie Nepper, Dom Krenz, Jaber Abdalla and Om Harris. — and to learn from the next generation of creative talent! 🙌