Tennis Wales’ Post

Brands are doing more tennis activations for several reasons: 1. Global Audience and Demographics: Tennis has a large, diverse, and global fan base that spans various age groups and socioeconomic classes. This wide appeal allows brands to reach a broad audience. 2. New Product Innovation: For so long brands only thought that 4 players could only be on court at once. Now with things like Cardio Tennis, Liveball, and other programming, you can fit 15-20 people on one court. This increases on-site brand reach like never before. 3. Engagement Opportunities: Tennis activations offer various engagement opportunities, including on-site experiences, digital campaigns, and social media interactions, allowing brands to create immersive and interactive marketing strategies. Pairing on court with digital strategies creates a very unique reach for brands and products. Again, this is an amazing example from Free People & PlayYourCourt on a best in class way to do this. Curious to learn more - reach out!

A booklet to change perceptions of tennis in the UK. A YouGov survey revealed to the LTA and Tennis Foundation the reasons that tennis has a low participation rate at grass roots level. Intended to mark 25 years of the Tennis Foundation, we took the opportunity to use the book to describe the issues facing the Tennis Foundation and what they are doing to address them. #LTA #tennisfoundation #tennis

🎾🏞️ Transform your country club with a game-changing outdoor tennis court! Our latest blog, "Game-Changing Outdoor Tennis Court for Country Clubs," shares expert insights on creating courts that elevate your club’s prestige and member experience. Read now and bring your club to the next level: https://bit.ly/3PNpZtU #TennisCourts #CountryClubLife #WisdomDropsWednesday

If you want to declare ‘game, set, match’ to boost your lifestyle and property value, a tennis court could serve up a volley of great results. 🎾 Read blog > https://postly.click/guT #raineandhorne #AustralianOpen #raineandhorneblogs

Tennis Trivia Series Part 🎾 What is the difference between singles and doubles tennis court size?🧐 The courts for playing a match are the same, but the size is different💡 Singles: 23.77m (length) x 8.23m (width) Doubles: 23.77m (L) x 10.97m (W) #NittoATPFinals

When it comes to designing and building tennis courts, one of the most important decisions is choosing the right surface. Tennis court acrylic surface has become the material of choice for many tennis clubs and sports complexes around the world. Not only does it provide a durable, long-lasting playing area, but it also offers several advantages that enhance the overall experience for players. #TennisCourtAcrylicSurface #TennisCourtAcrylicSurface #AcrylicHardCourtSurfacing #CushionAcrylicHardCourt https://buff.ly/3ZELTDZ

What started as just a Table Tennis Tournament has evolved into something much bigger—a platform that 𝗰𝗵𝗮𝗺𝗽𝗶𝗼𝗻𝘀 𝘀𝗽𝗼𝗿𝘁𝘀, 𝘂𝗻𝗶𝘁𝗲𝘀 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝗶𝗲𝘀, and 𝗶𝗻𝘀𝗽𝗶𝗿𝗲𝘀 𝗴𝗿𝗲𝗮𝘁𝗻𝗲𝘀𝘀. Under the banner of LuckyOne Mall #VictoryCircuit, the 𝗬𝘂𝗻𝘂𝘀 𝗧𝗮𝗯𝗯𝗮 𝗠𝗲𝗺𝗼𝗿𝗶𝗮𝗹 𝗧𝗮𝗯𝗹𝗲 𝗧𝗲𝗻𝗻𝗶𝘀 𝗖𝗵𝗮𝗺𝗽𝗶𝗼𝗻𝘀𝗵𝗶𝗽 - 𝘚𝘦𝘢𝘴𝘰𝘯 2 was a spectacle of #passion, #perseverance, and electrifying #talent. I have to say that this wasn’t just a game; it was a #celebration of stories—of players chasing their #dreams, of #spectators cheering with unbridled #enthusiasm, and of a #vision to bring sports back into the #limelight. Turning this vision into a #platform wasn’t just about organizing matches; it was about crafting an #experience, building the Yunus Tabba #legacy, and creating a #brand that resonates with every #heartbeat of the #community. A huge shoutout to Saad Zuberi - Executive Director LuckyOne Mall for believing in this idea, my team Shameen Khan (HOD Marketing), Summiayya Moten and @umar alam (team #Events), Tanzeel Khan (#Activations), Maha Sarwar and Raheem Ahmed (team #Digital) @Areeb ahmed (#Creatives), the entire team of LuckyOne Mall #operations, team Vlead Inc and to especially to all who #participated and #supported us throughout—Thank you for making it truly #unforgettable. This is what happens when we #dare to #dream, package it with #purpose, and let it #shine. The rallies may have ended, but the #journey of #VictoryCircuit has only begun. Stay tuned—because together, we’re #creating magic, one event at a time. #luckyonemall #victorycircuit #yunustabbamemorial #sportscommunity #sportsmarketing #communityengagement #tabletennischampionship #pakistansports #innovationinsports #marketingwithpurpose #buildingbrands #experiencematters #unforgettablemoments #sportsforall #championmindset #eventsthatinspire #breakingboundaries #gameon

INTERVIEW WITH WORLD NUMBER 562 - UKRAINIAN GEORGII KRAVCHENKO 🤝🎾🇺🇦 🇺🇦 Georgii Kravchenko is a professional Ukrainian tennis player. Winner of three ITF singles tournaments. He is currently ranked 562nd in the ATP rankings. In the interview, we talked about the following topics: 🟡 Training and life in tennis academies. 🟡 How much do professional tennis players on the ITF tour earn? 🟡 The downside of tennis 🟡 How tennis professionals of the ITF tour survive. 🟡 How to stay motivated to play tennis and how to fight to the end for your dream.

Great news! Our partners at Oho are joining forces with Tennis Australia to enhance safeguarding measures, protecting children in Australian sport from abuse. It's been seven years since the Child Sex Abuse Royal Commission's final report, and we applaud Tennis Australia's commitment to child safety through background checks, safeguarding training, and mandatory compliance for staff and volunteers. We fully support efforts by organisations to shield young people from harm. With Oho's digital screening technology, we’re confident Tennis Australia will have an efficient, ongoing way to keep children safe.

Some good points made here and it is worth noting that playing an Advantage Set (lead by 2 games) of Thirty30+ (Golden Deuce) tennis is very similar to a 3rd set deciding 10-point Super-Tie-Break and can be used as an alternative match decider to shorten matches. i.e. where every game starts from 30-30 and a sudden-death 'Golden' point is played at the first Deuce resulting in a minimum of 2 points and a maximum of 3 points played per game. The traditional change of ends Rule is doubled. The rules of Thirty30 can be found here: https://lnkd.in/gzKfJ53 Randolph Walker https://lnkd.in/erFKup_P