In banking of businesses, the competition for all businesses is fierce. This is mainly because of banks business strategies that seek depositors with high monthly average balances. Why? Because deposits are the lowest cost of funds for the lending side of banking businesses. Product professionals in the banks' treasury management groups are key to developing products that compete effectively and win/retain business depositors.
Here's a report on a mega bank doing its part to compete for deposits.
"The Charlotte, North Carolina-based bank said it rolled out a new capability this summer that enables treasurers and other finance professionals to launch an inquiry into the status of a transaction within the platform. It is part of an ongoing BofA effort to enhance its digital banking offerings to ensure businesses can largely manage and monitor their accounts online without always needing to pick up the phone or email for additional help."
"Previously, BofA business clients could initiate an investigation to get more information about a transaction, but they wouldn’t necessarily know who was working on the issue and what its status was, Abbey Novack, CashPro product executive at BofA, said in an interview. “We’re really trying to mitigate informational black holes and give the client information before they even think, ‘You know what? I need to go and send an email now.’”
The improvement is a time-saver for both the bank and its customers because transaction-related inquiries are one of the main reasons clients continue to call and email the bank, she said. That may be partly because, once a company initiates a payment, a host of issues can crop up. For example, a company may send the payment from the wrong account or it may need to validate the status or details of the payment. At other times, companies need to resolve why the bank that was sent the funds is claiming nonreceipt. "
#digitalbanking #treasurymanagementinnovation #competitiveadvantage
Banking Technology, Products, Customer problems
6moSpeedy onboarding and you can also opt to transfer your existing card balances. Easy and quick.