Are you meeting consumers at every point of the consumer experience continuum? In his latest Forbes article, Terakeet CMO C. David Minifie explains how brands can marry ‘message’ with ‘moment’ to build stronger connections with consumers before, during and after transactions. Read his deep dive in Forbes: https://lnkd.in/ezwKQyR6 #ForbesCommunicationsCouncil #ConsumerExperience #CMOInsights
Terakeet’s Post
More Relevant Posts
-
#Loyalty marketers in particular face a unique #measurement challenge—they need to understand the emotions that play into a purchase. How do customers actually feel about their brand? It's a tricky thing to measure. But with the right approach to metrics, brands can get that full picture. Learn how in the blog:
Loyalty program metrics: Why a multi-pronged approach is key
epsilon.com
-
#Loyalty marketers in particular face a unique #measurement challenge—they need to understand the emotions that play into a purchase. How do customers actually feel about their brand? It's a tricky thing to measure. But with the right approach to metrics, brands can get that full picture. Learn how in the blog:
Loyalty program metrics: Why a multi-pronged approach is key
epsilon.com
-
"Decision-making is informed by our emotional state, and this rings true in everything we do: from choosing to purchase concert tickets to buying a new pair of shoes." By understanding member emotions, brands can cultivate true fans and learn what satisfies them, what makes them recommend you, and how they feel about your brand. Check out my thought leadership piece on understanding the full picture of loyalty down below. 😌
#Loyalty marketers in particular face a unique #measurement challenge—they need to understand the emotions that play into a purchase. How do customers actually feel about their brand? It's a tricky thing to measure. But with the right approach to metrics, brands can get that full picture. Learn how in the blog:
Loyalty program metrics: Why a multi-pronged approach is key
epsilon.com
-
#Loyalty marketers in particular face a unique #measurement challenge—they need to understand the emotions that play into a purchase. How do customers actually feel about their brand? It's a tricky thing to measure. But with the right approach to metrics, brands can get that full picture. Learn how in the blog:
Loyalty program metrics: Why a multi-pronged approach is key
epsilon.com
-
#Loyalty marketers in particular face a unique #measurement challenge—they need to understand the emotions that play into a purchase. How do customers actually feel about their brand? It's a tricky thing to measure. But with the right approach to metrics, brands can get that full picture. Learn how in the blog:
Loyalty program metrics: Why a multi-pronged approach is key
epsilon.com
-
#Loyalty marketers in particular face a unique #measurement challenge—they need to understand the emotions that play into a purchase. How do customers actually feel about their brand? It's a tricky thing to measure. But with the right approach to metrics, brands can get that full picture. Learn how in the blog:
Loyalty program metrics: Why a multi-pronged approach is key
epsilon.com
-
#Loyalty marketers in particular face a unique #measurement challenge—they need to understand the emotions that play into a purchase. How do customers actually feel about their brand? It's a tricky thing to measure. But with the right approach to metrics, brands can get that full picture. Learn how in the blog:
Loyalty program metrics: Why a multi-pronged approach is key
epsilon.com
-
#Loyalty marketers in particular face a unique #measurement challenge—they need to understand the emotions that play into a purchase. How do customers actually feel about their brand? It's a tricky thing to measure. But with the right approach to metrics, brands can get that full picture. Learn how in the blog:
Loyalty program metrics: Why a multi-pronged approach is key
epsilon.com
-
#Loyalty marketers in particular face a unique #measurement challenge—they need to understand the emotions that play into a purchase. How do customers actually feel about their brand? It's a tricky thing to measure. But with the right approach to metrics, brands can get that full picture. Learn how in the blog:
Loyalty program metrics: Why a multi-pronged approach is key
epsilon.com
-
Executive // Consultant // Restaurant Leader // Business Transformation // Transformational Leader // CHIEF Member
#Loyalty marketers in particular face a unique #measurement challenge—they need to understand the emotions that play into a purchase. How do customers actually feel about their brand? It's a tricky thing to measure. But with the right approach to metrics, brands can get that full picture. Learn how in the blog:
Loyalty program metrics: Why a multi-pronged approach is key
epsilon.com
