Terakeet’s Post

Last week on the Deconstructing Data podcast, we welcomed Kylie Kullack, Head of Client Engagement at Struck to the show. Kylie shared great insights into Struck's strategic approach to brand building, using research and metrics to inform creative concept testing and campaign measurement. We discussed how they partner with clients to set custom objectives and key performance indicators to optimize both long-term brand equity and short-term sales impact. It was a very informative look at data-driven branding and marketing best practices. Check the links in the comments for the full episode. #markting #data #branding

🚀 Exploring the Evolution of Ad Measurement 🚀 In our latest episode of The MarTech Matrix, we dive deep into the complexities of advertising measurement. From the early days of click-based metrics to the nuanced view-through rates, we explore how the industry's approach to measuring success has evolved. Join us as we discuss the challenges and opportunities in attributing value across multiple platforms and publishers. Whether you're a marketer, advertiser, or just fascinated by the digital landscape, this conversation is for you! 🎧 Full podcast episode link in comments. #Incrementality #MediaMeasurement #PerformanceMarketing Measured Cogent Collective Tom Barbaro Trevor Testwuide Nick Stoltz Ali Scullion Matt Matejik

Wanna learn more about behavioral data and insights and how we are changing how research is being conducted … take a listen

🌟 Exciting Podcast Release: Explore the Secrets of Media Buying with Robert Brill of Brill Media! 🌟 Ever wondered how the experts make digital advertising look effortless? Our latest episode features Robert Brill, CEO of Brill Media, a visionary in precision advertising. Dive into a discussion on the transformative power of strategic ad placements and data analytics for business growth. 📊📈 Robert shares insights on: - The art of media buying and its impact on your bottom line. - Why understanding your customer's journey is pivotal in advertising. - The true value of ROAS and long-term campaign strategies. Discover how Brill Media's approach can unlock new potentials for your business in the digital world. Listen now and elevate your advertising game! 🎧 https://lnkd.in/dji8uHQg #DigitalMarketing #MediaBuying #BrillMedia #Podcast #BusinessStrategy #AdvertisingInsights #ROAS

Podcast out now: Re-live MeasureCamp Copenhagen 2024. https://lnkd.in/dMJyjb5Z Hear our discussion on Brand Metrics with Tim Ceuppens⁠, ⁠Juliana Jackson⁠, Nikola Krunic⁠, and Denis Golubovskyi from Stape⁠. Together, we unravel some of the complexities and evolving dynamics of brand equity and performance marketing as we move into the 'relationship economy', with a few 😂 along the way! #BrandMarketing #PerformanceMarketing #MeasureCamp #MCCPH24 #MarketingStrategy #BrandEquity #MarketingMix #ConsumerInsights #DataDrivenMarketing #MarketingTrends #DigitalMarketing #MarketingIntegration #ExperienceMarketing #FirstPartyData #MarketingInnovation #MarketingLeadership Photo provided thanks to Lotta Holm!

Check out a recent episode of The Rethink Marketing Podcast to hear Ian’s thoughts on balancing data with emotion, impulse buying, the changing advertising industry, and more. Emotional connections are key to building brand loyalty. How will you meet your clients’ emotional needs? 🤔🛍 Thanks Colin Jeffries and Paul Frodge for the great conversation! Learn more at soothbetold.com, and listen here: https://lnkd.in/eZJXwsZ2 #ReThinkMarketing #EmotionalMarketing #ImpulseShopping #Sooth #SoothBeTold

No more "I want to just try some ads out." It literally doesn't work and never has worked. You need a strategic approach for ads to be effective. It always starts with a sharply defined Customer Journey, getting your numbers fully under your belt with no fear or confusion, and then connecting dots for your audience. That's how to get an actual return and start controlling your traffic, revenue and freedom from your business. Listen today and don’t forget to subscribe! A Golden Ring Marketing production. Find out more about 7 figure, personal best advertising and marketing at ⁠goldenringmarketing.com⁠. Want to see us in action? Catch the video version of this podcast over on: ⁠https://lnkd.in/g6ujmnVp⁠. —— #creativebusinessowners #businesspassion #intentionalbusiness #consciousbusiness   #heartcenteredbusiness #businesswithheart #intuitivebusiness   #businesswithsoul #coursecreators #onlinecourses #introvertsinbusiness #introvertbusiness #introvertbusinessowners #hspinbusiness #highlysensitiveperson #funnelhacker #funnelstrategy #SM4NP

Retail media is flipping the script on how brands connect and grow. 🚀 Amir Rasekh from Nectar360 spills the tea on why retail media isn’t just another conversion hack. By blending in-store, on-site, and off-site magic, and unleashing the power of data to supercharge the customer journey, brands are finding fresh ways to thrive. Amir also discusses how getting too obsessed with dollars can actually smother the creative spark and brand-building potential of retail media. What else? Find out in the latest episode of Time for a Reset Marketing Podcast: Insights from Global Brand Marketers. 👇👇👇 #timeforareset #CvE #marketing #marketing #marketingpodcast #marketingpodcaster #bestmarketingstrategies #bestmarketingpodcast #marketingleaders #marketingdatadriven #datadrivenmarketing #marketingstrategies

📊 Data isn't just numbers—it's marketing's superpower! In the latest episode of the Modernization Accepted podcast, we break down how data is giving marketers a voice in big decisions. 🎧 👉 Watch now: bit.ly/3Ul5F5J and discover how to: 🎙 Tackle the nonlinear buyer journey   🎙 Understand the hidden impact of dark channels on customer choices   🎙 Align marketing and sales to create seamless, data-driven strategies Get the insights you need to stay ahead in data-driven marketing! 💡 #ModernizationAccepted #DataInMarketing #DemandGen #BuyerJourney