TERRAMETA Project’s Post

European Smart Networks and Services Joint Undertaking (SNS JU) INTERACTIVE MAP OF SNS CALL 1 PROJECTS SNS JU MISSION The European Smart Networks and Services Joint Undertaking (SNS JU) is a Public-Private Partnership that aims to facilitate and develop industrial leadership in Europe in 5G and 6G networks and services. The SNS JU funds projects that shape a solid research and innovation (R&I) roadmap and deployment agenda by engaging a critical mass of European stakeholders and facilitating international cooperation on various 6G initiatives. Two main aims: 1 – Fostering Europe’s technology sovereignty in 6G by implementing the related research and innovation (R&I) programme leading to the conception and standardisation around 2025. It encourages preparation for early market adoption of 6G technologies by the end of the decade. Mobilising a broad set of stakeholders is key to address strategic areas of the networks and services value chain. This ranges from edge- and cloud-based service provisioning to market opportunities in new components and devices beyond smartphones.   2 – Boosting 5G deployment in Europe in view of developing digital lead markets and enabling the digital and green transition of the economy and society. For this objective, the SNS JU coordinates strategic guidance for the relevant programmes under the Connecting Europe Facility, in particular 5G Corridors. It also contributes to the coordination of national programmes, including under the Recovery and Resilience Facility and other European programmes and facilities such as Digital Europe Programme (DEP) and InvestEU. https://lnkd.in/eagbfpeS #eu #smartnetworks #5g #6g #sns

The Potential of Generative AI in 5G Networks: Enhanced User Experiences with Content Optimization, Virtualization, and Network Slicing. #InvencesInc #EpicSkills #Purview #ZenTel #MobilityVirtualizationInc #SynapsIQ #ContrailNetworkInc #GenerativeAI #5GNetworks #UserExperience #ContentOptimization #Virtualization #NetworkSlicing #TechnologyTrends #AIInnovation #Telecommunications #FutureTech

✨ Ericsson shared some interesting insights at their pre-MWC event in London recently. ✨ Youssef Lotayef, Head of Strategy and Portfolio at Ericsson, highlighted key launches, including service orchestration, intent-based operation, and AI business. The focus on network slicing for consumer applications is a notable shift. According to Lotayef, the challenge lies in connecting these capabilities seamlessly. The industry envisions a future where dynamic slices adapt to user requirements, all managed through the service orchestrator. However, a pragmatic approach expects more static slices initially, moving towards dynamic ones over time. 🚀 Addressing marketing challenges, Lotayef emphasized the importance of linking network slices to user experiences and specific use cases, particularly in consumer applications like XR. The industry is in a transition phase, exploring new ways to articulate value propositions beyond traditional mobile broadband. 🧭 #️⃣ #Ericsson #London #MWC24 #AI #5G #Tech #Industry #Business #Developments #Innovation #Technology #NetworkSlicing #XR #ExtendedReality #Broadband #TeamEricsson

Yes, #5G #APIs is a huge opportunity. Well done Stephanie Ormston and AT&T for exploring this. Thank you Mike Dano and Light Reading for referencing our recent #developer #study in this article. Engaging with developers is indeed the path for making this work. You can find the full Kearney report here: https://lnkd.in/gX9zXrb9

MY LATEST AT&T's Stephanie Ormston has been charged with building a business around network APIs, and she's ready to make that happen. "The network is the killer app," she explained to Light Reading in a recent interview. Meaning, APIs are a way to further expose a network's killer capabilities. Ormston comes across as smart and earnest, and is clearly a rising star within the operator. She previously led AT&T's merger work with Time Warner, bouncing through the operator's short-lived Xandr advertising operation, and then heading up privacy and data strategy in AT&T's WarnerMedia business. After AT&T exited the content space by combining WarnerMedia with Discovery, Ormston became AT&T's assistant VP of digital services Integration. Today, she's working on a "strategy and roadmap for network digitalization and exposure of network services through an API-enabled platform." Thus, Ormston is on the front lines of a global push in the wireless industry to sell new networking capabilities to enterprise developers via application programming interfaces (APIs). It's an initiative enabled by 5G – this kind of thing wasn't really possible in a 4G world. Further, the importance of the network API push has been rising as 5G operators struggle to find other ways to generate returns from their massive 5G network investments. Autonomous cars, metaverse goggles and robot surgeons haven't really materialized in a big way, and now 5G operators like AT&T are looking for other ways – beyond fixed wireless – to make money from 5G. Could the sale of network APIs help operators recoup their big 5G investments? MORE: https://lnkd.in/gTmabHVA

The network is a ‘platform’ (like an ios or an Android) on which killer apps are developed. That, I believe, is the potential of the network APIs. Great to see it in action at ATT

In the tech world, staying ahead means embracing transformative technologies. Our latest blog explores video encoding, a tech shaping multiple industries. This piece aligns with our vision of innovation and leadership. 

Preparing Networks for the Impact of Apple Vision Pro Are networks ready for Apple Vision Pro? The world of technology is constantly evolving, with new advancements and innovations becoming available every day. One such development that has been generating a lot of buzz is Apple's Vision Pro. As business executives, techpreneurs, AI strategists, emerging technology experts, founders, and thought leaders, it is crucial for us to understand whether our networks are prepared to handle this groundbreaking technology. To truly grasp the impact of Apple Vision Pro, we must first understand what it entails. Vision Pro is an augmented reality (AR) platform developed by Apple, designed to seamlessly blend digital content with the real world. It has the potential to revolutionize various industries, from gaming and entertainment to healthcare and education. As the adoption of this technology grows exponentially, it is essential for networks to be ready to support the increased demand. One real-life example that highlights the need for robust networks is the gaming industry. With the introduction of AR games like Pokemon Go, we witnessed an unprecedented surge in data consumption. Players from all over the world were accessing the network simultaneously, placing a tremendous strain...

Corporate Tracker report for Baidu, Inc. : Baidu, a leading Chinese tech company, demonstrates significant strengths in AI leadership with its ERNIE model and growth in autonomous ride-hailing through Apollo Go. While diversifying revenue streams and leveraging strong brand recognition, the company faces challenges with advertising dependence and streaming sector declines. Opportunities lie in expanding AI applications to new sectors, global market penetration, and strategic partnerships, particularly in gaming and AR/VR. However, Baidu must navigate threats from intense competition, regulatory challenges, and public AI skepticism. The company's future success hinges on its ability to innovate, adapt to rapid technological changes, and overcome market saturation in key sectors.