Terra Milo’s Post

🍕 For a moment in college, I studied journalism and something stuck with me that I think can help you attract more people to your events: every promo post needs to answer 5 W’s and 1 H. Who. What. Where. Why. When. How. People miss this all the time and I totally get it. We’re often too close to our own work and we think everyone pays attention to the details, but they don’t. We have to make it easy for people to do the things we want them to, like joining our event or buying our product. The easiest example (that I see too often) is with food trucks. It makes me so hangry! They’ll post on Instagram, “we’re here! come get our delicious pizza!” And I’m like “you’re a food truck. You could be anywhere. Tell me where you are so I can buy your delicious pizza!” (When I ask, they send me a PM instead of answering in the comments for everyone else who wants to know. 🤯 That’s a different story.) Don’t be like the pizza truck. Make it easy for people to eat your pizza. When you’re promoting your event (the What), remember to tell people Who will benefit, Why they should join, When it is, Where to find it, and How to access. Remember this lesson from journalism (and pizza) and answer the 5 W’s and 1 H in all of your promotions. 🌲✍️ This is part of my writing advent project. I’ll write a post every day for the first 24 days of December. Today’s prompt is “something you learned a long time ago, applied to your niche.” Feel free to play along! #writingadventcalendar See you tomorrow!