Terra Thread’s Post

This piece by Elizabeth Segran, Ph.D. addresses one of the most crucial questions we've faced: why are #sustainable brands more expensive? We get this question every week it seems. Why can't clothes be made #ethical and be more affordable? Liz does a good job breaking it down -- the costs involved, the materials, and the reality check that we all need: you can't make a T-shirt for less than $5 and be mindful of the planet and the people behind it. Also this bit of data was quite interesting: "In 1960, American households spent more than 10% of their income on clothing and shoes, what would amount to roughly $4,000 today. The current figure is just 3.5%, or less than $1,800. But while the average person bought 25 garments annually back in 1960, shoppers today snap up 70 garments per year on average." At Terra Thread, affordability has been a big area of focus for us from the very beginning. We know our products are not fast-fashion cheap, but we've tried to find a middle ground, in line with our competitors (who are using conventional manufacturing practices), and within reach of many customers. It's a hard dance, for sure. - We buy only #organic cotton (and have been supporting the transition to #regenerative organic cotton). - We use only #Fairtrade certified facilities. - We follow #GOTS standards. - We are a #bcorp. - We give back to Feeding America with every purchase. - And we use plastic-free packaging. All of this comes at an added cost. But we think it's important and worthwhile. Yet, we've keep the markup to a minimum, in the hopes that it's within reach for most customers. https://lnkd.in/e243yWU4

Thank you, MEA Group! Great to see our certified Fairtrade Organic Cotton Canvas notebook covers on your list. PCNA

A few positive updates to start off the new year! Excited to share that Terra Thread is now on Urban Outfitters! Given that we started with the mission of making #ethicallymade made products (and now #regenerative) more affordable and accessible, we're thrilled that this retailer is supporting brands like ours. Plus, we were featured in this lineup of university-friendly totes/backpacks this month: https://lnkd.in/gQC-nDCA If your son/daughter are heading back to campus this semester, great way to get them thinking about #sustainability and sharing it with their friends. And we're on the lookout for campus ambassadors -- so if you're interested in, pls do drop us a line.