Terra Thread’s Post

Too good to be kept private. We're releasing the full video of our Webinar on Regenerative Agriculture in the Apparel Industry: Beyond the Hype. This discussion from an expert panel outlined a comprehensive approach was outlined to regenerative agriculture in the apparel industry, focusing on ecological restoration, transparency, certification, consumer engagement, and the use of advanced technologies to drive sustainability. The webinar was moderated by Christopher Marquis, a professor at the Cambridge Judge Business School, and author of of “THE PROFITEERS: How Business Privatizes Profit and Socializes Cost”. He was joined by three industry leaders: - Vik Giri (He/Him), founder of Gallant International, Inc, a pioneering organic cotton and now regenerative cotton based product supplier. - Elizabeth Whitlow, Executive Director of the Regenerative Organic Alliance, which holds the Regenerative Organic Certification (ROC). ROC is a holistic, high-bar certification that encompasses three pillars: soil health, animal welfare, and social fairness.  - Andrew Smith, PhD, Chief Scientific Officer of the Rodale Institute, which has been leading the way in the organic movement through rigorous, solutions-based research, farmer training, and consumer education. A few key takeaways: - Brands and manufacturers are encouraged to transition to regenerative agriculture practices that go beyond sustainability. This involves not only reducing harm but actively contributing to the replenishment of the environment and the creation of resilient communities. - Establishing deep relationships with farmers and ensuring a transparent supply chain are crucial. For instance, Gallant's journey towards the ROC standard emphasizes the importance of restoring soil health and addressing social and environmental issues - The importance of soil health and its role in carbon sequestration was discussed, highlighting the potential for the apparel industry to contribute positively to the environment. Rodale Institute's work in this area underscores the need for practices that support biodiversity and climate resilience - ROC certification was presented as a comprehensive standard that includes soil health, animal welfare, and social fairness. Brands and manufacturers are encouraged to seek certifications that align with regenerative principles and to collaborate with various stakeholders to support farmers in this transition - There is a growing consumer demand for products that align with regenerative agriculture values. Brands and manufacturers should consider this shift in consumer preferences and the economic, environmental, and societal benefits that regenerative practices offer - Brands and manufacturers should integrate LCAs into their supply chain to better understand the environmental impacts of their products. For example, Green Story's work with Gallant on Digital Product Passports is a step towards transparency and sustainability, setting new industry standards