Terrence Kruse’s Post

You can’t scale your agency because of THIS 1 little thing you haven’t heard of: “BACK-END UPSIDE”. A KPI on the back-end of your offer, that when you hit it, you get paid big bucks. Can be a rev-share, $500 per new sales call booked, etc. This does 2 things: 1 - Gives you the margin to hire a-players (You can’t scale with a $4/hour team from Sri Lanka - you need a-players) Having a KPI-based back-end upside opens up your margin to hire & pay these a-players well 2 - Cuts the amount of work you do in half (Lean fulfillment = much easier to scale) 1 client at $8,000 a month is WAY more conducive to growth than 2 clients at $4,000 a month. You do the same work and make 2x as much. Make sense? Will you have to qualify prospects harder on the front-end? Yes. Will you have to turn some people away? 100%. But you’ll ACTUALLY finally scale this thing.

Stop wasting time trying to figure out everything on your own Once you have a system that’s getting you clients And that system gets your clients results You can just hire someone and outsource the whole thing And you don’t need some high paying employees Some VA’s that are diligent and disciplined for 200-300$ per month 1-4h of work for them daily Outsource and delegate things that aren’t of high importance So you can focus on scaling your agency I’ve built a document that gives you our whole system that helped us close over 50+ clients, get over 80% show up rate, have 1-2% appointment booking rate Comment “scale” and it’s yours *Must be following! Keep pushing forward You got this P.S. If you need help with scaling your agency to $30-50k$ a month drop me a DM we just helped a client get $24k in cash collected in 40 days

What I used to think building $1M+/year agency was: - Huge retainers + healthy margins - Managers in place to handle all fulfillment - Tons of fancy events, dinners, etc. - Low churn because everyone loves the service - Work only when I want b/c my team can handle everything What I didn’t realize is included: - Screening 1,000+ portfolios in 48 hours to fill a role - Paying myself $0 for 3 months while revenue dips - Random churn spikes that make MRR fluctuate >$30K - Pushing through phases of existential dread and depression Some of the “what I used to think” is true—but all of the “what I didn’t realize” is, too.  I still wouldn’t trade it for the world. But don’t think you can have the good without the bad.

This is the “agency owner paradox”… As an agency owner you have to always dance between client fulfillment and working on your own agency. It’s interesting because here is the thing… > If you JUST work on your agency’s growth your product will be garbage and churn will skyrocket and > If you JUST work on client fulfillment 24/7 you won’t have any engine bringing in new client and you’ll become way too reliant on a select few that pay the bills The way I see it is you start by focusing heavily on client fulfillment, sharpen your product, and get killer testimonials. Then move onto hiring A-players, creating systems, and removing yourself from fulfillment. And finally, get the client acqusition machine cranking. Because once you get that down, you’ll never really go hungry.

"I need appointments now!" - this is what I hear every time on the first call with the agency owner. They're stuck in a cycle. A cycle of needing more appointments. More leads. More sales. But here's the thing: A constant flow of appointments doesn't just appear out of thin air. It requires strategy. It requires planning. It requires execution. Here's what you need to do: 1. Build Go-to-market Strategy. Know your service, know your audience, know your market. 2. Choose acquisition channels. Not all channels are created equal. Find the ones where your audience hangs out. 3. Pick a toolset. There are countless tools out there to help you. Choose wisely. 4. Hire a team. You can't do it all. Build a team that can. 5. Get appointments. Now that you've laid the groundwork, it's time to reap the rewards. It's not about getting appointments now. It's about setting up a system that consistently delivers a steady stream of appointments. So, stop chasing. Start strategizing. And watch as the appointments start rolling in.

Dominik used to be stuck in fulfillment of the agency. Struggling to book calls, does everything himself. But now? ↳ He’s booking consistent calls ↳ Building a strong A-player team ↳ And delegating 80% of the ops work to them ↳ Getting back 10-20 hrs/week to grow the biz What changed? 1 ➝ We tweaked his offer and positioning... So he could get bigger clients... While cutting his costs and time in the ops. 2 ➝ We gave him a simple LinkedIn Lead Gen system... Combining inbound and outbound tactics… So he books consistent calls each week. 3 ➝ And finally, we improved all his SOPs and systems... So he could easily find & hire new A-players... And offload 80% of his workload to them… In order to work ON the biz instead of IN it. In the end… ↳ Scaling is NOT rocket science. ↳ You just need a proven system. ↳ And take massive action. If you do that, The rest is easy. P.S. If you want to know how our clients scale towards 100k/month... While cutting your time in the ops in half... Click the link in the comments to see all the details!

Dominik used to be stuck in fulfillment of the agency. Struggling to book calls, doing everything himself. But now? ↳ He’s booking consistent calls ↳ Building a strong A-player team ↳ And delegating 80% of the ops work to them ↳ Getting back 10-20 hrs/week to grow the biz What changed? 1 ➝ We tweaked his offer and positioning... So he could get bigger clients... While cutting his costs and time in the ops. 2 ➝ We gave him a simple LinkedIn Lead Gen system... Combining inbound and outbound tactics… So he book consistent calls each week. 3 ➝ And finally, we improved all his SOPs and systems... So he could easily find & hire new A-players... And offload 80% of his workload to them… In order to work ON the biz instead of IN it. In the end… ↳ Scaling is NOT rocket science. ↳ You just need a proven system. ↳ And take massive action. If you do that, The rest is easy. P.S. If you want to know how our clients scale towards 100k/month... While cutting your time in the ops in half... Click the link in the comments to see all the details!

The difference between $30,000/mo & $100,000/mo agencies is night & day. Agencies at 30-50k/mo worry about maximizing sales. Agencies over 100k per month worry about maximizing client value. But I’ve noticed 1 other key difference pop up constantly. Revealed below: Capacity planning is the first thing to go when scaling from 30k → 100k. You end up selling more than you can deliver. You don’t know how busy people are. Clients end up churning. And that all stems from not having a clear awareness of your internal capacity. The number 1 report for any serious agency is a combination report which includes the following: 1. Your internal revenue forecast and sales forecasting. 2. A capacity report (how much bandwidth does each employee/freelancer have) And then combining those 2 reports into 1. This will give you precise data on:  - Exactly how much revenue you have  - How much work people are working on  - How much availability they have to work on things This will tell you exactly when you need to bring more people on, or to just assign it to your current staff. This avoids the common pitfall where agencies over-hire from being too optimistic (big $$ drain). Or selling things they can’t deliver because they don’t have the horsepower to fulfill. Which leads to upsetting clients and causing them to churn. Takeaway for agencies scaling to 100k: Get your capacity planning in check. It will save you from losing money and clients churning in the long run.

Dominik used to be stuck in fulfillment of the agency. Struggling to book calls, putting out fires. But now? ↳ He’s booking consistent calls ↳ Building a strong A-player team ↳ And delegating 80% of the ops work to them ↳ Getting back 10-20 hrs/week to grow the biz What changed? 1 ➝ We tweaked his offer and positioning... So he could get bigger clients... While cutting his costs and time in the ops. 2 ➝ We gave him a simple LinkedIn Lead Gen system... Combining inbound and outbound tactics… So he books consistent calls each week. 3 ➝ And finally, we improved all his SOPs and systems... So he could easily find & hire new A-players... And offload 80% of his workload to them… In order to work ON the biz instead of IN it. In the end… ↳ Scaling is NOT rocket science. ↳ You just need a proven system. ↳ And take massive action. If you do that, The rest is easy. P.S. If you want to know how our clients scale towards 100k/month... While cutting your time in the ops in half... Click the link in the comments to see all the details!

When you’re just starting out, you do favors for clients. As you grow, you gain experience. You know your work is effective. You understand your value. Then you should STOP doing favors for people. Never do favors for first-time clients. If you do, that’s the kind of relationship you’ll build. They will keep asking for more favors. And you’ll keep doing them again and again. When they have a BIG budget, they will hire a Rockstar agency, NOT YOU. Let them earn that favor. P.S. If you’re new with zero experience, this advice isn’t for you. 👀