Textellent, Inc.’s Post

📣 Looking to make the most of your 2024 marketing strategy? Dive into the hottest promo trends brands are using to boost their brand visibility and customer loyalty for the new year. 💪💡 #SayHALO #b2bmarketingstrategy #customerengagement #brandstrategymatters #marketinginnovation #marketingtrends2024

We came across this insightful article on the importance of branded merchandise in the digital era. We couldn't agree more with this quote: "The digital era has changed the whole world, so businesses are now fighting every step of the way for customer retention. Chasing a larger ROI doesn’t have to involve endless ads on TV, though. Promotional products still offer high ROIs in marketing due to the way they impact the public." This is why we offer high-quality and customized promotional products that can help you stand out from the crowd and build lasting relationships with your customers. https://lnkd.in/daz8KsYD

Looking to boost your retail sales? Check out these 5 essential Point of Sale Marketing ideas! 1️⃣ Promotional Bundles Create enticing bundles of products that complement each other. Think "Buy One Get One Free" or "Bundle Deal: Get X% Off When You Buy Y". 2️⃣ Loyalty Programs Reward your customers for their repeat business. Implement a loyalty program where customers earn points for each purchase, which can be redeemed for discounts or free items. 3️⃣ Interactive Displays Engage your customers with interactive displays at the point of sale. Touchscreen kiosks or tablets where customers can browse additional products, view demos, or sign up for newsletters. 4️⃣ Limited Time Offers Create a sense of urgency with limited-time offers. Display countdown timers or use phrases like "Hurry! Offer ends soon!" to encourage immediate action. 5️⃣ Email Marketing Integration Collect email addresses at the point of sale and use them for targeted marketing campaigns. Send personalized offers, product recommendations, or exclusive deals to keep customers coming back. Ready to supercharge your retail business? Try these Point of Sale Marketing ideas and give your bottom line a boost! #RetailTips #PointOfSale #MarketingIdeas

Without a crystal ball, it can be difficult to know what drives customers to make a purchase. 🔮 Check out our recent post and learn about the 8 types of buyer motivation, including: 1. Acceptance 2. Aspiration 3. Financial Gain 5. And more! #marketing #ecommerce #marketingtips

Looking to revamp your #promo #strategy in 2024? Learn how you can harness the short-term power of flash sales.

here’s what an abandoned checkout flow optimised for best selling products looks like this brand runs also runs traffic to a specific product, so we’ve collaborated with the ads team to ensure the messaging is consistent with their ads

Custom #promo products have garnered a reputation for being able to enhance brand visibility, increase customer loyalty, and drive sales. #PromotionalProducts have been a staple in the #marketing industry for decades, and for good reason. When done right, they can leave a lasting impact and create #BrandAwareness like no other form of advertising. https://hubs.la/Q02n2f2Z0

How we increased the profits of a D2C brand by 33% WITHOUT SPENDING MORE ON ADVERTISING 1. Improved the value of key products:       People don’t buy what they don’t understand       Explain clearly:       - What’s the dream outcome of your product   - Why it’s the best solution on the market   - Handle any objections and questions around it       Now visitors are more likely to pull the trigger and buy     2. Made it easy to browse product collections:       Before it was a mess, you could get lost fast in there       After, we added a collection filter so you can shop by:       - Product Benefit   - Product Range   - Best Sellers       All from the same page - no extra steps       Easy to browse = sell more new products     3. Increased their prices by 20%     Brands that compete on price are in a race with each other to the bottom     Do not compete on price - compete on value, like I said in step #1     It’s easier to make more profits by increasing your prices     Than reducing how much you are paying to GET A NEW CUSTOMER My question to you - which one of the above can you do to make more profit? Do it right now! P.S. Want to get similar results for your brand? Hit me up and let’s chat 🙂

SLOW REVENUE SEASON? - Maximize revenue during slow seasons with smart promotion strategies. Discover innovative ways to attract and retain customers year-round. Effective promotions stimulate demand and boost sales when it matters most. Which promotion strategy will you implement next? # #promotions #revenuedrive

In the past ~6 months, we’ve talked to tens of thousands of our brand partners’ SMS subscribers with one goal in mind: Get a better sense of what makes them buy, and what turns them off from doing so. Our final takeaway: brands are making these three mistakes that causing them to leave money on the table (or lose it altogether) with their SMS efforts: 1) Offering Every First-Time Buyer A Discount ❌ Yes, buyers like discounts. But no, not all of them need one to purchase. A lot of times, price isn’t the reason they aren’t converting. They often have questions or objections that need to be addressed before pulling the trigger. This is where having a system for real humans to message your customers in real time becomes beneficial (shoutout Postscript Sales). 2) Offering % Off Discounts All The Time ❌ Our data shows, without a doubt, that shoppers prefer % off discounts. The issue is, they destroy your margins. I’m not saying not to offer them (it’s almost necessary in a lot of cases), but find other ways to incentivize shoppers where possible. This is also where having a strong community and premium brand positioning can negate the need for constant discounts. 3) Not Implementing A Tiered Discounting Strategy ❌ Our data is clear: the winning discount strategy is having tiers of discount incentives SMS Sales Associates (from Postscript Plus) can choose from. Ideally, these are % off discounts and CashBack. If an incentive feels appropriate, your Sales Associate can offer CashBack (being it’s more financially-friendly for the merchant). Only when % off discounts feel truly necessary is when the Sales Associate should offer them. Anyway, that’s all. Hope it helps with your SMS and discounting strategy. Do you have questions on this I can help with?