The survey of global benefits professionals found that although most (73%) said that improving communications to employees and boosting their perception of their benefits is a top priority for them, only 38% said that ensuring benefits are highly valued by employees is a key objective for global benefits teams, and just 33% of businesses include guidelines on benefits communication in their global framework.
“Current efforts are underwhelming, uncoordinated, and ineffective,” Aon said in its report.
Traditional media—including employee intranet, emails, benefits booklets, face-to-face meetings, and paper communications—are still the most common methods for communicating benefits to employees, Aon found. Benefits professionals do not use digital solutions such as benefits apps, virtual meetings, and video messaging as frequently for this purpose.
The survey findings come just ahead of open enrollment for many organizations, when employees are looking for more and better communication from HR leaders on available offerings.
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