How is web-based augmented reality (WebAR) changing the way we engage in social impact campaigns? In a new article from Laurie Keith, our vice president of emerging media and technology, she shares how we used WebAR in our partnership with Feeding America to create immersive experiences, tell powerful stories and drive meaningful engagement.
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Absolutely spot on! 👀 The way virtual marketing is transforming brand engagement is incredible. It's exciting to see how immersive experiences are becoming the new norm, offering brands unique ways to connect with audiences. 🚀 https://lnkd.in/gzeA7cqB #Innovation #DigitalMarketing #immersiveexperience #branding #brandengagement
How Metaverse Marketing is Changing the Game for Brands
medium.com
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In the pursuit of fostering heightened audience engagement, corporations are advised to undertake a comprehensive understanding of their target demographic's proclivities and requirements. Employ a diverse array of multimedia elements, such as images, videos, and interactive graphics, to augment visual allure. Deploy gamification techniques, including quizzes and polls, to infuse content with an entertaining dimension, thereby stimulating active involvement. Leverage social media platforms as conduits for interaction and discourse, contemplating the integration of virtual reality or augmented reality for immersive experiences. Employ live streaming methodologies, personalized content strategies, and solicit user-generated contributions to imbue the content with a personalized touch and engender a communal atmosphere. Furthermore, the integration of interactive tools such as calculators and configurators, mobile optimization, and adherence to a consistent publishing schedule are integral components of a comprehensive approach. Routine analysis of engagement metrics facilitates continuous refinement of strategies in alignment with audience response and preferences.
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🚀🌐 Stay Ahead of the Curve: Top 5 Social Media Trends for 2024! 📈💫 🔥MetaVerse Mania: Dive into the immersive world! Expect social media platforms to embrace Metaverse features, offering interactive experiences that redefine online engagement. 🔥Sustainable Storytelling: Going green is more than a trend—it's a movement! Brands will focus on sustainable practices and share eco-friendly narratives, resonating with environmentally conscious audiences. 🔥Short-Form Content Reigns: Snackable, shareable, and sensational! Short-form content, like reels and TikToks, will continue to dominate, offering a quick and engaging way to connect with audiences. 🔥AI-Driven Personalisation: Get ready for a personalised experience! AI algorithms will power hyper-targeted content, making user interactions more tailored and relevant than ever. 🔥Interactive Experiences: From polls to gamified content, interactivity is the name of the game! Social media platforms will prioritise features that allow users to actively participate, fostering a sense of community. Ready to ride the wave of social media evolution? Let's turn these trends into your brand's digital success story! 🌎www.brandfire.co.za #BrandFire #ignitingbrandpassion #agency #marketing #design #branding #agencylife #digitalmarketing #creative #advertising #socialmedia #graphicdesign #digital
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Let's face it, traditional social media is a bit stale. Brands struggle to connect thanks to pesky algorithms that decide what content gets seen. But Mojito is on a mission to change that. Our customizable product allows brands to design unique immersive experiences using invisible web3 technology. And web3 gives brands access to new powerful insights illuminating consumers' behaviors, preferences, and connections across all networks. Ditch the one-size-fits-all approach and begin designing engaging campaign experiences tailored to your community. From exclusive rewards to immersive events, web3 makes it possible to forge lasting relationships and build vibrant communities around your brand. Say goodbye to dusty old algorithms.
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Harness the power of social media trends with immersive AR experiences, including virtual try-ons and interactive features that enhance user engagement. Cultivate genuine connections by promoting user-generated content, which fosters trust and strengthens community bonds. Optimize the purchasing process with advanced social commerce tools like in-app shopping and live events. Additionally, focus on building niche communities to deepen brand loyalty and establish meaningful connections. #checkmatedestudio #Marketing #Strategies #Creative #DigitalMarketing #DigitalAgency #digitaltips #MarketingTrends
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In week 13, we came across several social media trends and I found this trend more fascinating “multi-sensory social media trend” and did a group presentation on this. Multi-sensory social media trend Context In the digital landscape, brands are increasingly using multi-sensory experiences on social media to captivate their audience. This trend acknowledges that consumers crave immersive content that engages multiple senses. Situational Analysis For a food company, this trend presents a chance to stand out in a crowded market. By leveraging the sensory aspects of food—taste, sight, smell, touch, and sometimes sound—brands can create memorable experiences that drive engagement and loyalty. My point of view · Future Evolution: I anticipate that multi-sensory experiences will become even more central to social media marketing strategies as technology advances. · Innovation Focus: My focus is on staying ahead of the curve by innovating with emerging technologies like VR, AR, and interactive storytelling. Future step · Regularly evaluating and analyzing the performance of multi-sensory content using metrics such as engagement rates, audience feedback, and brand sentiment can help refine strategies and optimize results. · Collaborating with experts and partners in the fields of technology, sensory science, and digital marketing can leverage their expertise to drive innovation in multi-sensory content creation. · Investing in research and development to experiment with new technologies and sensory experiences ensures that content remains fresh, relevant, and engaging in general. #socialmediatrends #Multisensory #technologies #Marketingstrategies #HOST1173 #Audience Ron Caughlin Ma.Ed
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Feeling like your marketing is just... there? What if you could create experiences that STOP SCROLLING and truly connect with your audience? That's the power of personalized, immersive digital marketing! And guess what? We're not talking fancy gadgets (although those can be cool too ). Here are ways to craft experiences that feel like a one-on-one conversation with your ideal customer. https://loom.ly/wzt4_WE #DigitalMarketing #MarketingTips #CustomerEngagement
Council Post: 16 Ways To Create Personalized, Immersive Digital Marketing Experiences
social-www.forbes.com
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🔥 Helping brands close more business by designing engaging videos & immersive experiences 🔥 We build unique customizable contents for every project! - Creative Visual Producer
🚀 Why Motion Tracking & Gesture Recognition Can Boost Your Marketing Campaign 🚀 In today’s crowded market, engaging your audience is more crucial than ever. Motion tracking and gesture recognition tech turn passive viewers into active participants, delivering fun, immersive experiences that leave a lasting impact. Here’s why it works: 1️⃣ Unmatched Engagement: Consumers physically interact with your brand, making the experience more memorable. 2️⃣ Viral Potential: Interactive experiences are fun and shareable, perfect for social media. 3️⃣ Wow Factor: Stand out from the competition with innovative, tech-driven activations that captivate audiences. This are some of the powers experiential marketing. Ready to make your brand move? 💥 #MarketingInnovation #MotionTracking #GestureRecognition #InteractiveMarketing #BrandEngagement #TechInMarketing #ExperientialMarketing
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Metaverse marketing offers a plethora of possibilities, and here's why you should pay attention: 1. Unparalleled Engagement: Virtual experiences are inherently captivating, allowing you to grab user attention and create lasting impressions. 2. Highly Targeted Reach: The Metaverse allows for targeted marketing within specific virtual environments frequented by your ideal audience. 3. Interactive Storytelling: Break free from traditional marketing formats and tell immersive brand stories that resonate on a deeper level. 4. Data-Driven Insights: The Metaverse provides valuable user behavior data within virtual environments, allowing you to refine your marketing strategies for maximum impact. #MetaverseMarketing #DigitalMarketingTrends #FutureofMarketing #VirtualRealityMarketing #Web3Marketing #ImmersiveMarketing #BrandExperience #Innovation #Engagement #EmergingTech #MarketingStrategy #BusinessGrowth #DigitalTransformation
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Step into the future of marketing, where technology meets creativity to forge unforgettable connections. Discover how digital experiences are revolutionizing the way brands engage with their audiences, creating immersive and interactive journeys that captivate and inspire. Digital experiences are transforming the way brands connect with their audiences. By leveraging cutting-edge technology, marketers can create immersive and interactive experiences that engage consumers on a deeper level. From personalized content and virtual reality to interactive social media campaigns and augmented reality, digital experiences offer endless possibilities to captivate and retain customers. These innovative approaches not only enhance brand visibility but also foster stronger emotional connections, driving loyalty and growth in an increasingly digital world. Embrace the future of marketing and elevate your brand with unforgettable digital experiences. Connect with us today to get started! #DigitalMarketing #MarketingInnovation #DigitalExperiences #InteractiveMarketing #ImmersiveMarketing #VirtualReality #AugmentedReality #MarketingTechnology #CustomerEngagement #BrandExperience #DigitalTransformation #PersonalizedMarketing #MarketingTrends #FutureOfMarketing #SocialMediaCampaigns #ContentMarketing #BrandLoyalty #CustomerExperience #DigitalJourney #MarketingStrategy
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Vice President at the Ad Council | Emerging Media & Technology | Leader in building partnerships and social impact strategies
3moLove this partnership!!