Ad Council reposted this
A campaign playbook ensures consistent branding and messaging, and that's exactly what was needed by the Ad Council, a trusted national nonprofit addressing today’s most pressing issues, to ensure their partners had the tools to create powerful content. With Adobe Express, the Ad Council and creative agency FCB New York were able to develop the tools needed to expand conversations about mental health for the #LoveYourMind campaign. Learn more: https://adobe.ly/4cDP2II
A campaign playbook is a game-changer for the Ad Council, ensuring consistent branding and messaging across all content. By providing partners with the right tools, they can deliver powerful and cohesive messaging on pressing issues, amplifying their impact and effectiveness.