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Amazon is slowing down, Louise Matsakis writes. https://lnkd.in/es4kEtGX Amazon stole business from booksellers and most other kinds of retail stores by prioritizing speed, building the most expansive and brutally optimized logistics empire the United States has ever seen. “Even at a moment when many people report feeling squeezed financially, most of them still think it’s worth spending $139 a year to ensure that stuff arrives at their doorstep swiftly, sometimes in as little as a few hours,” Matsakis writes. Recently, Amazon has encountered a new threat to its model: low-cost e-commerce platforms, such as Shein and Temu, that send products directly from China with no middleman. The shipping takes longer, but the prices are lower. Amazon now plans “to follow the Shein and Temu playbook and open a new online store for low-cost products shipped directly from China,” Matsakis writes. “Orders will arrive in nine to 11 days—a relative eternity compared with how long most of its customers are used to waiting … When given the choice, Amazon seems to have realized, lots of people will choose stuff that is really cheap over stuff that arrives really quickly.” Amazon and its rival e-commerce platforms offer similar products, sometimes shipped from the same suppliers in China. But the products cost more on Amazon, in part because of Amazon’s speedy delivery. “That speed is possible because Amazon has poured billions into building warehouses and other logistics infrastructure in the United States. Fast shipping is a convenience that comes at a cost,” Matsakis continues. Amazon was used to undercutting retail stores with lower prices; what it didn’t anticipate “is that consumers would eventually be given appealing options that come directly from the source.” “But as this kind of ultracheap shopping takes over, there are downsides beyond just slower shipping times,” Matsakis writes. 🎨: Paul Spella / The Atlantic. Source: Getty.

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