The Beauty Brief’s Post

A splash of dew in every drop! We at Encompass Ideas just helped launch this Brand. What makes this brand unique is not only that it's formulated with care and a lot of thought; but the deep rooted passion and patience that every team member brings to the table. We are just a baby now...but babies grow! Stay tuned as we unfold our steps of success. #brands #beauty #skincare #D2Cbrands #socialmedia #digitalmarketing #performancemarketing #influencermarketing #datadrivenmarketing #newlaunch #hydration

Lots of exciting news from #Ulta Beauty on today’s Q4/FY 2023 earnings call: Better-than-expected results, a significant increase in Loyalty members, and plans to go international—with 2025 expansion into Mexico through a JV with Axo! How did the categories do? Mixed results for Cosmetics, while  Skincare was Ulta’s fastest-growing segment, capturing double-digit comp growth as Derm-recommended brands continue to draw consumers. See below for a topline summary and our take-aways.   For deeper insights from our team specific to your brand, reach out to @Amy Charles at amy.charles@mpgllc.com   #UltaBeauty #specialtybeauty #cosmetics #skincare #retail  #earningsreport #MPG #marketperformancegroup

Quality matters. That's it. That's the post. #quality #ingredients #skincare #beauty #beautynews #beautytrends #marketing #video #sustainability #ecofriendly #healthandwellness #brandconsultant #leadership #beautyindustry #skincareproducts

Unleash the power of a strong brand! Our branding solutions help you define, refine, and shine in a crowded market. Let your business stand out. 🌟 #businessbranding #brandingtips #businesssolutions #cosmetics #beautybrands #skincare

We get questions from brands (and consumers believe it or not!) every day about packaging. We try to guide them in the best direction for their specific brand and the foundation in which it's built on. Most times, these three things aren't taken into consideration or given a second thought, and we want to showcase it to give brands an opportunity to view the challenges they may face! #beauty #beautyhacks #beautytips #beautybrand #skincare #skincarebrand #manufacturer #formulation

👉In the skincare industry, transparency is paramount. Unfortunately, false promises, dubious ingredients, and exaggerated results abound. As a Growth Partner, I've encountered numerous brands that sacrifice integrity for quick profits. However, it's a relief to work with those brands that prioritize real value. From scientifically proven ingredients to honest outcomes, these brands are changing the game. As a Growth Partner, I take pride in partnering with companies committed to offering quality products and genuine results. In a market saturated with misinformation, it's crucial to support brands that stand out for their transparency and commitment to excellence. Together, we can drive positive change in the skincare industry towards a more honest approach that benefits everyone. #Skincare #Transparency #SkinCare #RealValue #GrowthPartner

In Everyday There are 1440 min . That means we have 1440 daily opportunities to make a positive impact... #everdayherbalbeautycare #beautycareproduct #skincareproduct #thirdpartymanufaturing #privatelabeling

💋💡Indie Beauty Brands are "a driving force for innovation and certainly have tremendous potential.” ~ Enrica Monica Ancorotti, Vice President and CEO of Ancorotti Cosmetics S.p.A. READ about how Ancorotti Cosmetics and other contract manufacturers are supporting independent #cosmetics & #personalcare brands in my latest article for the Ideas to Innovation series, part of this year's CosmoFactory Initiative from the team at Cosmoprof Worldwide Bologna. #indiebeauty

Just a snapshot of what we do for Luxury Skincare Brands in the D2C space who are start-ups and want to go to the next level. Launching DEWDASH with Namita Rungta is just the beginning 😍 #brands #dedication #D2C #digitalmarketing #socialmedia #beauty #skincare #welnness #globalbrands #startup