The Beauty Brief’s Post

Iconic beauty marketers: we see you. We love you. We support you. We celebrate you. 💋XO, Bethany Paris Ramsay & Shiri Feldman #beauty #beautybrief #beautybrands #beautybloggers #beautybloggers #beautyindustry #gtmstrategy #beautynews #beautybusiness #skincare #launchstrategy #indiebeauty #beautybrand #femalefounders

What if the key to your brand’s next big move is hidden in plain sight? I’ve seen how many brands are often sitting on a treasure trove of insights But don’t have the time to piece them together to be their guiding light In this article, I outline ways to stay connected to your brand’s community With inspiring examples from brands like; Saie , KIKI World , Scandy and The Beauty Crop To help you go from chasing trends, to spotting them before anyone else Click here to read more: https://bit.ly/4dRpdGN #beauty #skincare #cosmetics #beautybusiness #beautyindustry

Swipe to see what the team at Beauty Brief HQ is loving during this transitional season 🍁 Featuring picks from: Bethany Paris Ramsay Shiri Feldman Grace Becker Lara Ramirez Kami L. #thebeautybrief #skincare #beautybrands #beautynews #beautytrends #beautymarketing #beautyindustry #beautybusiness #beauty

Have you seen Melany Marangabassa’s latest feature on The Beauty Brief blog yet? 🛍️💖 Scroll through to dive into the current (and controversial) landscape of Gen Alpha in the beauty industry 👀 💋XO, Bethany Paris Ramsay & Shiri Feldman #beauty #genalpha #sephorakids #beautybusiness #beautyindustry #beautynews #beautytrends #tweenbeauty #tweenskincare #tweens #skincare #beautybrands

Are international markets calling your name? Growing a presence overseas can be a game-changer for indie brands. While there’s no one-size-fits-all formula for launching internationally, I’ve pulled together some examples of how I’ve seen things play out for the brands I’ve worked with. Read more here: https://bit.ly/3uF1dop #beauty #skincare #cosmetics #beautybusiness #beautyindustry

I am so proud to be part of an industry that is driving change in attitudes as well as bringing diversity to the fore. We have known for a long time that beauty consumers are purchasing with purpose - thanks Forbes for looking at the evidence to illustrate progress. 🛍️Retailers are committing to the 15% pledge but this needs to be validated 🎆Consumers are demanding authenticity and will validate claims with research 💄Shifting the conversation from commitments to concrete action Beauty consumers are conscious of the gap between words and action to drive great progress. #beautybusiness #beautyindustry #DEI #skincare #haircare #fragrance #cosmetics #mediainsight #ecommerceinsight #dataanalytics

What are your thoughts on this kissable launch from Too Faced Cosmetics? Will you be collecting them all?👄 XO, Bethany Paris Ramsay & Shiri Feldman #beauty #lipcare #cosmetics #toofaced #beautynews #beautytrends #beautybrands #beautymarketing #beautybusiness #beautyindustry

ON DECK: Starface World pink stars when? RIGHT NOW. Coming up next on The Beauty Brief we’ll be debriefing you on this very in demand launch 🩷🌸🎀 cc: Julie Schott 💋XO, Bethany Paris Ramsay & Shiri Feldman #starface #starfaceworld #acne #skincare #beauty #beautybusiness #beautyindustry #beautynews #beautytrends #beautymarketing

We are so proud to be part of an industry that is driving change in attitudes as well as bringing diversity to the fore. We have known for a long time that beauty consumers are purchasing with purpose - thanks Forbes for looking at the evidence to illustrate progress. 🛍️Retailers are committing to the 15% pledge but this needs to be validated 🎆Consumers are demanding authenticity and will validate claims with research 💄Shifting the conversation from commitments to concrete action Beauty consumers are conscious of the gap between words and action to drive great progress. #beautybusiness #beautyindustry #DEI #skincare #haircare #fragrance #cosmetics #mediainsight #ecommerceinsight #dataanalytics

NEXT UP: this is not your mother’s gua sha. It’s infinitely cooler. We’re giving you the full debrief on the latest heavy metal collab between ISAMAYA BEAUTY and FACEGYM 🖤 Stay tuned 😎✨ 💋XO, Bethany Paris Ramsay & Shiri Feldman #facegym #isamaya #beauty #skincare #beautybrands #beautynews #guasha #beautytrends #beautyindustry #beautybusiness #thebeautybrief