The Behavioural Architects reposted this
We’re so pleased to have collaborated on the newly launched Why We Watch 2.0, all about how online video is changing our definition of content quality - and why platforms like YouTube are the heart of this change. 🚨 This time, alongside Google, YouTube, MTM and Neuro-Insight we helped to delve into what truly defines Quality content today! In today’s world, quality means content that engages emotionally, speaks to us, and resonates deeply, all while aligning with our expectations. That’s when the magic happens—when our brains light up and we feel our time is well spent! 🧠✨ A big thank you Raffaella Stratta, Dunya van Troost and Sharvi Mehta for the opportunity to collaborate on this amazing project. Curious to dive in? More on #WhyWeWatch here 👉 https://lnkd.in/egtn4CNz 👈 #WhyWeWatch #BehaviouralScience #TBA #YTF2024 #Google #YouTube
