The Behavioural Architects’ Post

We're excited to share the release of Digital "Ad-tastrophe": Consumer & Industry Perspectives, a new whitepaper by eyeo and The Harris Poll. This study features research that reveals eye-opening insights about the state of digital advertising. A few key findings: - Consumer Frustration: Intrusive ads are a major pain point for users, even more so than security and privacy concerns. - Demand for Control: Consumers overwhelmingly want limits on digital ads and more control over the value exchange for accessing free content. Download the report now: https://lnkd.in/eTebGGp2 Read more in Fast Company: https://lnkd.in/e_Ttpvfm #digitaladvertising #adtech

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Heartfelt thanks to WAN-IFRA, the World Association of News Publishers for featuring my backgrounder on the 'Unique Media Identifiers' (UMId) Initiative. Since the Global Media Registry has launched this official ISO - International Organization for Standardization process (IWA44:2024) a few months ago, the momentum is building and we continue to identify possible use cases. The vital interest of legitimate publishers to protect their brand assets and reputation online is one of them. This requires an agnostic, machine-readable and globally interoperable source identity key for media outlets, channels and brands to distinguish them from imposters and copycats. Authentication and documentation of sources to train LLMs at scale is another increasingly important purpose to develop and implement the UMId.

Our latest research with The Harris Poll reveals a harsh (but not entirely surprising) reality: intrusive ads are driving users away. Here's what over 2000 surveyed users said, • 89% want limits on ad disruptiveness—users are more annoyed with bad ads over privacy concerns. • At least 43% are extremely likely to switch to ad-blocking browsers. For publishers, the impact is clear: fewer engaged users mean less revenue. But fixing the digital experience isn’t just about cutting ads—it’s about crafting experiences that work for everyone. 📘 Get the insights you need to lead the change. Download our whitepaper today:

🌍 While almost everyone in Germany is gearing up for a long weekend, take a moment to dive into our latest report: "Navigating the Privacy-First Landscape: A 2024 Ad Industry Survey" from Semasio. As the digital ad industry faces ongoing changes, this survey provides key insights into how advertising leaders are tackling the challenges of data privacy, cookie deprecation, and the evolving targeting landscape. Let's chat about how these insights can help you navigate 2024 and beyond! 🚀 #DigitalAdvertising #AdTech #PrivacyFirst #CookielessFuture #Semasio

“We’re removing CTRs from our reporting.” Last week Nano attended Hotwire's Discussions on Data event in London, hosted by Megan West. Samantha Bear of Virgin Media O2 gave some great insights into how major brands are adapting to signal loss: 💡This year is about optimising the data they currently own. 💡As a brand, the priority is long-term solutions which won't face disruption down the line. 💡Last but not least, Virgin/O2 is retiring the click completely from their reporting. Simon T. of Mediaocean agreed there is now an opportunity to reset how we measure performance. Awareness vs. the click & over-intrusive tracking. In the year of signal loss, all of these points are a sign of the times. No one can replace the cookie - or indeed other signals - overnight. But stronger, less invasive targeting & measurement solutions are around the corner.

We've recently been doing some user research with The Harris Poll and it's been super revealing. Maybe not entirely surprising if you've used the internet over the last ten years, but the reality is stark: intrusive ads are driving users away. Here's what over 2000 surveyed users said, • 89% want limits on ad disruptiveness—users are more annoyed with bad ads than  privacy concerns. • At least 43% are extremely likely to switch to ad-blocking browsers. For all publishers, the impact is pretty clear: fewer engaged users mean less revenue. But fixing the digital experience isn’t just about cutting ads—it’s about crafting experiences that work for everyone. 📘 Get the insights you need to lead the change. Download our whitepaper today: https://lnkd.in/eT7Pc9Mp

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Semasio's annual digital ad industry survey report is here! What's inside? 💡How savvy advertisers are gearing up for privacy-first targeting 🔍Why cracking the first-party data code isn't as easy as it sounds 🎯The big shift from measuring to mastering targeting 👍Smart strategies to juggle privacy, performance, and precision Get your copy today: https://bit.ly/3XLsel3