The Behavioural Architects’ Post

https://lnkd.in/exJM4b5C This is a great example how the burgeoning interest in women's sports is bringing about exciting commercial ventures which in turn support women in life, business and sport.

The harsh reality of women in sport is just how much more needs to be done to achieve true equality. 🤝 Of course this is an incredible & historic milestone in Formula 1 as Laura Müller has become the first female engineer in the sport’s 75-year history. This should be a moment to celebrate progress and acknowledge those breaking barriers, but it is also a reminder of the work left to do. 🚀 Representation matters & hope inspires action. At The Sportess, our mission is simple: to ensure kids grow up seeing women actively engaging in sport—whether they’re playing, working in the industry, or simply enjoying it as fans. 🎯 There’s so much room for everyone, and no “right” way to enjoy or participate in sport. The more visible women are, the more we can challenge harmful stereotypes like: 👉 “My body has to look a certain way.” 👉 “I’m afraid to fail.” 👉 “I don’t see anyone else doing this, so why should I?” 💪 Enough is enough. We believe that when kids subconsciously see women of all backgrounds, body types, and identities thriving in sport—whether as players, educators, or professionals—we can reshape the narrative for the next generation (without them feeling forced into it) ⚡ We're breaking the barriers to make sport a space for everyone, in a language the next gen understand. So let’s continue striving for a future where milestones like these are no longer rare. Congratulations, Laura & good luck! Here’s to paving the way for others to follow. #womeninsport #womenssport #f1

https://lnkd.in/gaQPBx5T We are conquering what was once denied to us, not competing with men. As women in fields traditionally dominated by men—whether in tech, engineering, finance, or leadership—our mission is not to compete for space, but to redefine the standards of inclusion and innovation. Our focus is on designing systems that work for everyone, fostering environments that celebrate diversity as a catalyst for creativity and progress. We aren’t here to measure success by outdated benchmarks. Instead, we’re building new frameworks that drive both equity and excellence. The barriers we break today will lay the groundwork for future generations of innovators and leaders, creating a world where opportunities are not dictated by gender, but by talent and vision. To all the trailblazing women in technology, business, and leadership—keep pushing boundaries. The future we create will be the one we once only imagined. #WomenInTech #Leadership #Innovation #EquityInAction #DiversityAndInclusion

Will New Balance surpass Nike..? The #WNBA plays a crucial role in promoting gender equality and empowering female athletes while being highly entertaining and competitive. With 36 million unique viewers across all national networks, in 2023 the WNBA brought in more than $200 million in revenue, a 200% increase from the year before. That is why we were super excited to learn that one of our long-time customers, #NewBalance, has partnered with the WNBA for a multiyear deal, joining a growing roster of backers for women’s sports. Not only that, they’ve signed an exclusive deal with one of the WNBA’s most promising stars, Cameron Brink, which is a slam dunk 😉 Successfully collaborating with New Balance on their marketplace and dropship automation, for sales channels like ASOS, we've witnessed their strategic growth trajectory, first-hand: Boosting their sales by 23% from 2022 to 2023, New Balance is demonstrating diversity and agility, expanding their footprint (pun intended…) in several new sports - like tennis and baseball, and now, basketball, alongside others like #Nike, #Adidas, #UnderArmour, and #Puma. Will this exciting business strategy prove itself? Let us know after reading the full story in the first comment. And if you’d like to take the technological, operational, and financial headache out of selling your products on multiple digital channels, let’s talk: https://bit.ly/3ylIYXf

Feelgood Friday – Women can do anything I post each Friday about the joys of living in a world full of diversity. And this week it felt right to celebrate the fact that women can do anything. Even if in the end the people vote for the other guy. 💪 Keep your aspirations. 💪 And your resilience. 💪 Raise each other up. #DiversityandInclusion #Inclusion #Leadership #GlobalAndInclusive https://lnkd.in/em7taPCW

🚀✨ **Nike commercial: Women Who Changed the Game!** ✨🚀 Have you seen the new Nike commercial? It carries a powerful message for the 2024 Olympics, highlighting women who were initially seen as "crazy" for fighting for their rights in sport. Nike, with its audacious approach, not only celebrates these pioneers, but also uses the commercial as a weapon to raise awareness about the ongoing fight for equality. The commercial shows how these defiant athletes have transformed the sporting landscape and broken down barriers, and uses an inspiring narrative to remind us of the value of every battle fought. Nike gets it right by connecting its campaigns to the fight for rights and overcoming stigmas, creating a deep emotional engagement with the public. 👟💪 **We want to know what you think!** How do you think campaigns like this can influence the perception and acceptance of women in sport? What other marketing strategies do you see as effective in promoting equality? Comment below and share your opinions! Let's discuss the real impact of these incredible campaigns together. 💬🔝 #Nike #olympics2024 #femaleempowerment #equalityinsport #impactmarketing #brasileiraspelomundo #brasileiras #brasileirasnasuiça #brasileirasnaeuropa

🌟 Empowering Women: Flipping the Script! 🌟 For centuries, women have been unfairly labeled with words like "crazy," "aggressive," "bossy," and "emotional." But it's time to challenge these stereotypes and rewrite the narrative! And quoting Shelley Zalis post today, I believe it´s time to flip the script! Crazy ➡️ Courageous Aggressive ➡️ Assertive Bossy ➡️ Confident Emotional ➡️ Passionate Let's embrace our courage and show that being labeled as "crazy" simply means we have the strength to face challenges head-on. And when someone calls us "aggressive," let's remember that it might just be because we confidently said "no" when it was necessary. Moreover, being emotional doesn't make us weak; it showcases our deep passion and commitment to what we believe in. Have you ever been told you're "aggressive" or "too emotional"? I did! It's time to flip the script and reclaim these labels. Embrace your courage, assertiveness, confidence, and passion! Together, let's challenge the status quo and create a world where women are celebrated for their unique strengths and contributions. 💪 #EmpoweringWomen #FlipTheScript #ChallengeStereotypes #CelebrateStrengths

Sport is a driving force in entertainment, culture, business, technology and more. Research shows that 96% of CEOs have played sports, which is no surprise given that athletic participation builds confidence, instills the power of teamwork, and sets individuals up for success. The last decade has seen increased popularity of female sporting events and a greater awareness of pay equity for women in sports. Yet, data shows that there is an alarming number of girls quitting sports due to low body confidence. Watch live from the #EqualityLounge at #SXSW as we explore the relevant media and cultural influences impacting efforts to level the playing field for girls and women in sports - from grassroots, to collegiate to professional athletes. • Lisa Rosenberg, Global Partner + President, Consumer Brands, Allison Worldwide • Kate Veronneau, Director, Women's Strategy, Zwift • Christy Keswick, Co-Founder & President, Good Sports, Inc. • Li Li Leung, President and CEO, USA Gymnastics • Gabrielle Reece, Athlete, Podcast Host and Founder, Laird Superfood, Laird Apparel and XPT

In this week’s issue of SBJ: ◾Meet SBJ's Power Players in Women's Sports who are driving the surge. ◾CPKC Stadium’s success has been a huge boost to the K.C. Current, but replicating this model across NWSL may pose challenges, according to Alex Silverman. ◾SBJ's Terry Lefton explores the impact of Nike posters in the “Just Frame It” exhibit in NYC, highlighting iconic images of a generation. ◾Abe Madkour honors pioneering sports media columnist Rudy Martzke. Read this week's full #SBJ: https://ow.ly/eWIp50UiZHz

🚨 Why Investing in Women in Motorsport is a Game-Changer 🚨 Motorsport has long been seen as a male-dominated industry, but things are changing—fast. Women are making waves on the global stage, and the momentum is undeniable. From grassroots karting to prestigious championships like F1 Academy, women in motorsport are pushing boundaries and breaking stereotypes. 💥 But here’s the catch: The talent is there, the passion is there, but what’s often missing? Investment💰 Now, more than ever, supporting women in motorsport is not only about promoting diversity but also tapping into an exciting growth opportunity. With platforms like F1 Academy giving women the visibility they deserve—competing alongside Formula 1 on some of the most iconic circuits—investing in female talent brings global exposure, incredible brand alignment, and a chance to be part of an inclusive future in one of the most watched sports in the world. Whether you're a brand looking for new markets, a business seeking high-profile networking opportunities, or someone passionate about fostering the next generation of talent, now is the perfect time to get involved. 🌟 Investing in women isn’t just the right thing to do—it’s a smart move. 🌟 Let’s drive change together. 🏁 #WomenInMotorsport #F1Academy #DiversityInSports #InvestInTalent #BreakingBarriers