The Behavioural Architects’ Post

Delighted to shout out our contribution to Project Nudge 2024, developed in collaboration with NewsCorp Australia and The Growth Distillery! Our founder, Mike Daniels, captures the essence of this project perfectly: “Project Nudge adds further nuance to how Behavioural Science principles work in practice. It provides marketers with evidence-based frameworks to combat misinformation, build trust for the right reasons, and boost brand desirability. It demonstrates how conversion can be optimized through the marketing funnel, whilst helping consumers to make confident and informed purchasing decisions.” You can explore more about the project and its insights here: https://lnkd.in/ga-KwBWG #BehaviouralScience #MarketingInnovation #ProjectNudge2024 #ConsumerTrust #Misinformation #BrandDesirability #Nudges

To view or add a comment, sign in

Explore topics