In case you missed it, Ken Kerrigan, APR, SVP and co-lead of our Professional Services practice, recently authored "Seeking Relevance in an Ideas Economy," an eBook that offers guidance for navigating volatility in today's ideas economy. Check out the full eBook below! #TheBlissGrp #ProfessionalServices
Senior Communications Strategist and C-suite Advisor - across multiple industries. Storyteller and Message Architect. Author. Award-winning NYU Professor.
Hey everyone... I’ve written another book! In my last book – Our Future in Public Relations (released during the pandemic) – I explored the consequences of disinformation and the decline of media in America. That book was overpriced (not my decision but thank you for buying it). My new endeavor, Seeking Relevance in an Ideas Economy, is a FREE eBook and it explores how to ensure your content resonates with stakeholders - despite a noisy, disintermediated and sometimes dystopian landscape. We no longer live in a marketplace of ideas where the best thinking wins. Gaining mindshare is now about relevance. It’s about persuasion. If you’re looking for ways for your organization to have its content break through this may be the book for you. You can download your copy here. https://lnkd.in/e5j5XpUm The Bliss Group #Relevance #PublicRelations