The Bliss Group’s Post

Hey everyone... I’ve written another book! In my last book – Our Future in Public Relations (released during the pandemic) – I explored the consequences of disinformation and the decline of media in America. That book was overpriced (not my decision but thank you for buying it). My new endeavor, Seeking Relevance in an Ideas Economy, is a FREE eBook and it explores how to ensure your content resonates with stakeholders - despite a noisy, disintermediated and sometimes dystopian landscape. We no longer live in a marketplace of ideas where the best thinking wins. Gaining mindshare is now about relevance. It’s about persuasion. If you’re looking for ways for your organization to have its content break through this may be the book for you. You can download your copy here. https://lnkd.in/e5j5XpUm The Bliss Group #Relevance #PublicRelations

If you want to write a book, answer these 2 critical questions: 1. What is your message? This tells people what you are you trying to convey. Is your book self-help, faith-based, storytelling, like a novel, etc.? 2. Who is your audience? This includes both your reader and your publisher. What do “they” want. It’s not about what you want for them. #30SecondsAtTheBeach #DayInTheLifeOfAnAuthor #channelislandsharbor #writerscommunity #bestsellingauthor #getpublished #authorcoach #indiebookstore #indiepublishing #McGrawHill

"How do you start a book?" "How can I not bore people?" And how do choose the right content to include? Start with the audience in mind. The structure and content of your book should connect directly to your audience's needs. #captioned #keynotespeaker #tedx #consultants

"How do you start a book?" "How can I not bore people?" And how do choose the right content to include? Start with the audience in mind. The structure and content of your book should connect directly to your audience's needs. #captioned #keynotespeaker #tedx #consultants

"How do you start a book?" "How can I not bore people?" And how do choose the right content to include? Start with the audience in mind. The structure and content of your book should connect directly to your audience's needs. #captioned #keynotespeaker #tedx #consultants

"How do you start a book?" "How can I not bore people?" And how do choose the right content to include? Start with the audience in mind. The structure and content of your book should connect directly to your audience's needs. #captioned #keynotespeaker #tedx #consultants

"How do you start a book?" "How can I not bore people?" And how do choose the right content to include? Start with the audience in mind. The structure and content of your book should connect directly to your audience's needs. #captioned #keynotespeaker #tedx #consultants

"How do you start a book?" "How can I not bore people?" And how do choose the right content to include? Start with the audience in mind. The structure and content of your book should connect directly to your audience's needs. #captioned #keynotespeaker #tedx #consultants

"How do you start a book?" "How can I not bore people?" And how do choose the right content to include? Start with the audience in mind. The structure and content of your book should connect directly to your audience's needs. #captioned #keynotespeaker #tedx #consultants

"How do you start a book?" "How can I not bore people?" And how do choose the right content to include? Start with the audience in mind. The structure and content of your book should connect directly to your audience's needs. #captioned #keynotespeaker #tedx #consultants