The Bluebird Group’s Post

🛍️📊 "Unlocking the Power of Retailer Advertising: Key Insights for Brands" 🌟 Brands are finding success in influencing U.S. shoppers through retailer websites over marketplaces. Recent research by Intellias revealed that 25% of shoppers are swayed by ads on retailers' websites, compared to only 13% on marketplaces. The impact of a "trusted" retailer in driving purchases is significant, with 54% of shoppers more likely to buy advertised items and 55% open to trying new brands recommended by familiar retailers they shop with. These insights highlight the importance of strategic ad placement for brands, optimizing campaign performance and ROI. Intellias recommends retailers to focus on 'owned' advertising experiences like Direct-to-Consumer (DTC) channels to enhance customer engagement and boost return on ad spend. With the rise of Retail Media Networks and omnichannel strategies, the landscape is evolving. Insider Intelligence predicts that revenues from retail media will surpass TV advertising by 2028, signaling a promising future for retailer advertising. Alexander Goncharuk, VP of Global Retail at Intellias, emphasizes the potential of Retail Media Networks in enhancing shopper engagement and connecting brands with conversion-ready audiences. By leveraging customer data and loyalty insights, retailers can drive hyper-segmentation to deliver impactful campaigns and drive ROI. #RetailerAdvertising #BrandInfluence #RetailMedia #MarketingInsights 🛒✨

eCommerce: Retail Media Budgets vs. Brand Budgets Great recap by the Ampd team below: 👇🏼 A big shift is happening in ecom marketing — Brand budgets are morphing into Retail Performance budgets. Here’s the logic: 1. Retail.com is figuring out how to attribute ad spend to sales through clean rooms and APIs. 2. Brands want to advertise as close as possible to where consumers purchase. 3. Consumers find it cheaper, easier and faster to buy on Retail.com than Brand.com 4. Retail.com is now offering Brands the ability to spend Brand dollars on Retail.com: Sponsored TV, Sponsored Brand Ads, and configurable Branded Stores. 5. Retailers have Joint Business Plans (JBPs) that encourage marketing budgets to be spent directly on Retail.com 6. Retailers can offer more impactful, down-funnel metrics versus just reporting on Impressions, CPM, and Clicks from an ad. 7. Last but not least, Retailers are strategic — They understand the next growth phase of retail media is to re-purpose Brand budgets to Retail Media budgets. To be clear, Brand advertising will always be important to spread brand awareness and to stay top of mind. But brands are realizing they can have both: Brand Awareness AND Sales Attribution. Over the next 4 years, the following will happen: 1. Brands will move chunks of brand budgets to retailers that can show reach & performance metrics. 2. Agencies that are bifurcated between brand teams and performance teams will merge to one team that focused on driving brand awareness and performance. 3. Instead of Brands spending 70% on Sponsored Products and 30% on DSP and STV, the split in ad spend will become more evenly distributed since Brand budgets will be invested into the top of the Retail Media funnel, namely Google, DSP, Social, YouTube and STV. 4. Retail first agencies will learn the art / science of Brand advertising platforms and will attribute sales to Retail.com across Brand channels: Social, Google, DSP, CTV, and YouTube. 5. OpCos/HoldCos with Brand Heavy budgets will re-distribute teams to focus on Retail.com performance since this is where the budget shifts are headed. 6. Retailers will encourage more JBP dollars to be spent on Retail.com, Brands will shift accordingly to align with their largest Retail Sales Platforms. #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin

It's important to understand consumer behavior and how it affects your positioning online. 9 out of 10 consumers price check your product on amazon. The days of chasing ROAS on a single are mostly over and the days of holistic ad buying - building brands Marketing Efficiency Ratio are in. Your ad buyer needs to be concerned about all channels and profitability, not just ROAS.

By integrating personalization with retail media, companies can enhance loyalty and drive resilient growth. Check out our latest article to learn how top brands are leveraging these strategies to achieve remarkable results: https://bit.ly/3ZyP0iJ #Personalization #RetailMedia #CustomerExperience

Voter behaviors are shifting quickly and dramatically, putting the cost of attention at an all-time high. That means it’s more important than ever that advertising be impactful, channel-appropriate, and break through the noise. Read on to see how political advertisers are using omnichannel programmatic advertising to create holistic marketing campaigns.

4 strategic advantages retail media bring to businesses that any marketer should know A retail media network is a type of advertising platform that allows retailers advertising space on their digital channels for third-party brands. This can help brands reach active audiences and build their digital next strategy. In the digital age, retail communication becomes an inevitable trend. No longer limited to in-store flyers and checkout aisle displays, retail communications has evolved into a more sophisticated ecosystem, giving brands unparalleled reach with consumers at key purchasing decision points. 1. Enhance brand presence The most stress in the retail environment will build brand dependence and trust, providing customer loyalty. 2. Drive new reach across multiple products By reaching consumers at the moment of discovery, brands can overcome traditional search barriers and introduce themselves to potential customers. 3. Competitive advantages Targeted advertising allows brand-compatible products to compete directly within the same shopping experience, providing differentiation and purchasing interest. 4. Omnichannel shopping journey Integrating convenience sales media with other marketing channels will create a seamless customer experience and especially the experience across touch points. #marketing #business #retailmedia

Service Spotlight: Programmatic Media Buying 📊✨ We’ve been pioneers in programmatic media buying, and we go waaay back—since our early days in Belgium in 2018! As one of the first to embrace this game-changing tech, it’s still at the heart of our business today. 🚀 With our expertise, your ads hit the right audience at just the right moment. Using real-time bidding (RTB) and smart algorithms, we’re all about delivering performance that drives real results. 🎯 Discover how our innovative approach can elevate your campaigns at https://wllw.co/hsmZaCaqB 💡

❗The Line Between Brand and Performance Marketing is Blurring ❗ Traditionally, marketing was divided into two worlds: big-budget brand campaigns focused on awareness (think flashy TV ads) and highly targeted, performance-driven digital campaigns aimed at maximizing impressions at the lowest CPM. But today, that line is quickly disappearing. With tighter ad budgets, fragmented content consumption, and the explosion of data, performance has become a top priority across the board. Brands are now asking their agencies to prove direct sales impact from every channel—whether it’s a TV spot or a programmatic ad. Even channels like TV and radio, which were once data-light, are being pulled into the performance-driven fold as their infrastructure goes digital. Omnichannel campaigns and per-channel metrics are now crucial for success. It’s clear: all marketing is becoming performance marketing. The question for brands and agencies is how they’ll adapt to this new reality and balance creativity with accountability. Article https://lnkd.in/etd69iK7 #Marketing #PerformanceMarketing #Omnichannel #AdTech #BrandStrategy

Transforming Dreams into Clicks, Launch your Google Ads in the Blink of an Eye 🤩 Take a leap of faith and start advertising on Google. Because it's an Era of Omnichannel Marketing take maximum advantage of it by cementing your presence on that platform Adscalify will aid you in amplifying Profits through the Power of Performance and Media Buying on Google. Start utilizing Google Ads now for Unmatched Media Buying and Advertising Brilliance. 🚀 #AdscalifyDigital #MediaBuying #AdTechRevolution #InstantAds #MaximizeProfits #omnichanneliskey

With the trove of shopper data that retailers have, retail media networks have emerged as a powerful player in the ecosystem allowing a better reach in both offline and online shopping. Would you leverage retail media networks as a part of your full- funnel strategy? #Marketingtrends #Retailmedia #Phygital #Retail #Mediastrategy #advertising