The Bluebird Group’s Post

🌟Introducing Brand Store Quality Ratings🌟 Brand Stores with high quality ratings experience up to 50% more sales compared to those with low ratings. Now you can check your Brand Store's quality compares to others. A high dwell time indicates that visitors are spending more time on your Brand Store, which is a positive sign for your sales.   #amazon #amazonppc #amazonadvertising #amazonads

📦💡 If you’re selling on Amazon, you need a high-quality brand store. It can greatly increase sales, encourage consumer brand loyalty, and provide insightful product information. So, what should you consider when creating one? We’ve listed some tips & tricks for you to get started. 👇 #marketplaces #VNDR #Amazonbrandstore #brandstore #Amazon #marketplaceagency

Have you ever wondered which brands have been the most visible on Amazon during Prime Deal Days? Well, here you go! 👇 💡 But first a few facts: Amazon Prime members saved more than $1 billion (vs. $2.5 billion during Prime Day) across millions of deals during Prime Big Deal Days on October 10 and 11. According to Doug Herrington, CEO of Worldwide Amazon Stores, this year’s event “outpaces last year’s holiday kick-off event, with more Prime members shopping this year.” 📈 On these Prime Deal Days, Amazon stated that the categories Apparel, Beauty, Home and Toys were the most important ones. This statement is also reflected in the list of the Top 10 most visible brands: 🥇 As you can see the first place is taken by Amazon itself with its private label brands including AmazonBasics and Amazon Essentials. And although Amazon has very high organic visibility, the company also invests heavily in sponsored placements on these days. 🥈 Brands such as LEGO (Toys), Procter & Gamble (Beauty) and Philips, Samsung and Bosch (Home) are trailing behind Amazon by a considerable distance in both organic and paid visibility. But this does not mean that the brands are barely visible. They still have a significant share in terms of visibility on Amazon during the Prime Deal Days. ☝️ Did you expect that? What else are you interested in? Stay tuned for more analyses specialising in the mentioned categories as a 5-day series! #PrimeDealDays #Amazon #IncrementalityMatters #HolisticVisibility #MetodaWay #DriveSuccessTogether

How Much Inventory Do I Need to Sell Successfully on Amazon? The #JCK Show in Las Vegas has just wrapped up, leaving #everyone revitalized and ready for the next biggest jewelry show of the year - Q4 Holiday Season! With #Amazon #PrimeDay just around the corner in July, now is the ideal time to evaluate your inventory on what's working and what isn't. Making room for all your newest #JCK selections. Use this Biggest #Amazon holiday to set your Q4 goals! Now is the time to: - #Review your merchandise assortment and ensure it aligns with your overall plan. - #Create metrics to identify your best and worst sellers. - #Confirm price points and develop both step-up and step-down plans. - #Ensure your product pages are content-rich with excellent pictures and perfectly optimized titles. - #Implement effective review marketing tactics – spend where it’s needed and save where it’s not. - #Ask the question-How much inventory do I need? #Test now on #PrimeDay – it's the perfect way to determine where to invest for Q4. #JCKShow #JewelryIndustry #Ecommerce #AmazonPrimeDay #HolidaySeason #Q4Strategy #21CJewelrySolutions

One decade on, and #now your mom is no longer berating you for purchasing clothes "On the line." Instead, she's got a brand new air fryer, shipped with next-day delivery from her new favorite store, #Amazon. In 2021, global retail ecommerce sales reached approximately $4.9 trillion U.S. dollars. Let's set that straight and dive into everything you need to know about DTC brand models. DTC is a model businesses use to sell products online straight to customers

Steal our framework for prioritizing catalog. It all starts with analyzing your products. And ruthlessly separating them into tiers: 1. Best sellers 2. Needs work 3. Slow movers The bigger the catalog, the bigger the impact. Brands can have a hard time with this. The tendency is to try to take on too much at once across the whole catalog. Wasting a lot of time and effort. And getting lukewarm results. Instead of tiering, optimizing proportionately, and then responsibly moving to the other parts of the catalog when the time is right. Read our whole framework: https://lnkd.in/dCrWWUrg #amazon #amazonads #shopify #ecommerce #retail

🔍 Just spotted something that called my attention on Amazon! I noticed a video with a unique horizontal layout showcasing products stacked together. 😲 It’s quite different from the usual carousel or single item displays we're accustomed to seeing. Is this a new ad type? Has anyone else come across this? Would love to hear your thoughts and insights! ⬇️ #Amazon #eCommerce #AdvertisingTrends #InnovationInRetail

This is why 40% of Amazon store fail! Making a store on amazon is easy But running it successfully isn’t a peice of cake If you’re making these mistakes It’s time to fix this up before its too late -Lack of strategy -No competitor research -Non-effective pricing strategy -Not working on product photography Not focusing on these thing can cost you alot So work on it effectively and See your amazon stores making $$$ Dm Bilal if you want to make your e-commerce store a sucess #linkedin #amazon #Amazonstore #amazonppc

With the newly introduced brand store quality rating, brands can now measure and evaluate the quality of their brand stores in comparison to their competitors. At the same time, Amazon provides optimization suggestions to increase the dwell time and thus the probability of a sale. Find out more about the introduction of the brand store quality rating: 🔍 How is the quality of Amazon brand stores assessed? Brand stores are categorized as high, medium or low quality based on measures to increase dwell time. This dwell time is a strong indicator for future purchases. 🛍️ 🤝 Determine competitor sets Peer groups are based on brand attributes such as the average sales price and turnover in a category. This list is updated monthly. 📈 ⏱️ Why dwell time is important Longer time spent in store correlates with higher sales. More time in the store = higher purchase probability! 💸 📊 Dwell time and measures Increases in dwell time are not cumulative. Measures to increase length of stay should be implemented regularly. 🚀 🎨 Creativity counts In addition to store quality, creative content, updates and stock levels also influence dwell time. Tell a captivating story! 📚 🌐 Shop versions & recommendations Recommendations are based on the live version of your store and update after 24 hours. Implement all recommended actions in all versions for best results. ✅ Want to know more about the Amazon Brand Store and possible improvements? Feel free to write to us. #AmazonStore #Ecommerce #Branding #OnlineShopping #MarketingTips

You MUST build and optimize your Amazon brand store Even if you have a small catalog We see that Amazon brand stores can generate up to 15% of a beand’s monthly revenue So if you’re doing $50k a month or more in revenue, it’s worth making the investment in your brand store In the event you do have a small catalog Keep it simple by following these 3 steps: 1. Feature the best sellers on your homepage 2. Only create subpages if there are bona fide categories 3. Highlight your brand’s USPs since you’ll have some extra real estate Below is an example of stores the Nectar team did for Fatty, Souper Cubes, and Bee Bald that follows these principles If you're doing $10 million or more a year in revenue on Amazon, don't hesitate to reach out to me or Nectar if you need help with your store #amazonmarketing #amazonadvertising #amazonsellers #amazonvendor