The Bluebird Group’s Post

Inconsistency in measurement approaches makes it difficult for organizations to perform to their highest standard. This is a crucial issue that the retail media industry needs to address to grow as a channel. According to Pratt, agreeing on how to measure success is essential for the industry's growth. Without a standardized approach, it's challenging to determine how well a campaign is performing, which leads to missed opportunities for improvement. Therefore, it's time for the industry to come together and establish a consistent measurement framework to unlock the full potential of retail media. #RetailMedia #MeasurementApproaches #IndustryGrowth

Unlock the power of retail media networks for business expansion. Discover tangible examples showcasing how these networks fuel business expansion and drive success in The Navio Group's latest blog post. #RetailMedia #BusinessExpansion #DigitalMarketing

G-Comm is shaking up the retail media scene! Huge thanks to Antoinette S. at Digiday for spotlighting our mission to drive retail media results. Curious about how we’re making waves? Dive into the full article and see why G-Comm is the go-to for retail media acceleration 👇

How can friction in the customer’s buying journey be a leading indicator for marketers? Check out this new article from my colleague at Lippincott which is part of Oliver Wyman Group, Chris Ciompi. Hope you enjoy! https://lnkd.in/ghNJEaBx

Retail Media is an art and a science. We can scientifically look at three distinct revenue models to determine the opportunity size for any business with strong customer relationships. The art comes in when you establish a strategic roadmap, unique to your business, to maximize revenue and profitability as you scale. Trade-offs with in-housings / out-sourcing, onsite / offsite, and building / buying, have to be made in line with your year-over-year growth objectives. This post discusses the three Retail Media revenue models and the key considerations of each as you define and scale Retail Media for your business. Catalyst Media Consulting #retailmedia #commercemedia

(...)As the retail media landscape expands, there will be a growing number of tools and solutions emerging to help RMNs optimize their inventory and improve issues like decision-making, addressability on-site, and third-party measurement. Pentaleap is an example of a company capitalizing on that market demand(...) 💎 🚀

Discover the primary types of retail media, an analysis of three strategic challenges they pose, and guidance on effectively managing these challenges. (via Harvard Business Review) https://hubs.la/Q02Fytt90

What are the three most important questions to ask when deciding where to invest your retail media dollar? Instacart and media investment company, GroupM partnered to author a guide to help CPG marketers effectively evaluate their investments in retail media. Read the full guide below ⤵

Marketers continue to be concerned about transparency in media buying via agencies and in the new space of Retail Media, there's a danger this will happen all over again and waste a lot of CPG and Retailer's precious marketing budgets. This is a great article that highlights how great agencies should manage off-site retail media and is how our Retail Media business within Goodway Group operates.

Discover the key questions for optimizing retail media investments in the guide by Instacart and GroupM. Essential for CPG marketers, it provides valuable insights for strategic decision-making. Read more