The Brand Identity’s Post

Mocktails 🍹 - the future of inclusive events or just another fad? We asked #EventProfs from the Voices in Events Collective to weigh on on Event Marketer’s recent article about the mocktail movement going mainstream. Here’s what Dana Johnston, MS, CMP has to say about it. ⏯️ Thank you, Dana, for leading the way and advocating for a healthier, more mindful future in our industry. Your work is a reminder that meaningful change begins with intentional choices. 🎯 Do you have a story about mocktails at events? Share your thoughts below! 👇 #DryJanuary #InclusiveEvents #VoicesInEventsCollective

𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗩𝗶𝘀𝗶𝘁 𝘁𝗼 𝗞𝗻𝗮𝗰𝗸 𝗣𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴 ✨📦 Our recent visit to 𝗞𝗻𝗮𝗰𝗸 𝗣𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴 was an eye-opening experience. We explored the entire packaging process from the ground up and realized the immense skill and creativity required to bring packaging designs to life. It What amazed us was seeing packaging for well-known brands being crafted by an entirely separate, specialized firm—it truly shattered our preconceived notions. 🎭 From intricate machine components like sewing, painting, and crafting to integrating everything seamlessly, the complexity is incredible. Yet, witnessing the professionals at work showcased their expertise and precision. 🏭⚙️ This visit not only deepened our understanding of operations but also highlighted the importance of a systematic workflow in achieving excellence. ✅ #IndustryVisit #Packaging #LearningExperience #OperationsManagement #CreativityInBusiness #KnackPackaging

Can you name these iconic crisp brands just by glimpsing their packaging? With crisps being one of the UK's favourite snacks, branding plays a huge role in our snack choices! It's not just about vibrant colours or catchy slogans, it’s about crafting a memorable identity that makes us grab that pack off the shelf, whether it's for a cozy night in or a picnic with friends. Let's see how well you know your crisps! Post your score out of 9 in the comments, and let us know which brands had you stumped. Challenge your friends to see who’s the true crisp connoisseur! #BrandingQuiz #CrispQuiz #SnackLovers #BrandChallenge Stuart Hartley, Heidi Dawson, Rob Kearsey, Tom Jepson, Harry Whinney, Sam Featherstone, Julia McGinn, Jude Wharton, Amie-Leigh Minshull MCIPR, Louise Goss, Paul Green, Paul Tompsett, Simon Peat, Nicki Ferguson CeMap, Lisa Parrett, Nicholas Beckingham, Emma Easton, Rhoda Peckitt MSc FCMA, Guy Ibens, Jodie Weavers, Jo Woods, Marion Preston, Emily Potts, Matthew Hunkin, Kate Hendry, Joanne Humphrey, David O'Brien, Alex Chell, Tony Gardiner, Heidi Simms, Samantha Hearth CeMAP, Joe Gil, Ben Jones

A few months ago, I had the incredible honor of being invited by Stout Collective to present at their BOPP Conference. I shared the brand story of Crowns & Hops Brewing Co. with a room full of brilliant creatives, designers, entrepreneurs and brand builders. The theme? Crowns & Hops - Building A Bigger F&ing Table." - This was a space curated for bold thinkers— curious to understand how some of the best beer brands in the world were built. But it was more than a blueprint; it was a call to action. - As a Brand Architect with over 25 years of experience, I’ve approached every brand with intention and purpose. Yes, I’m a designer—but not in the way many expect. To me, design is about creating with intention. It’s about building something bigger than ourselves, something that changes narratives and redefines possibilities. I’ve been fortunate to see brands from every angle: as a business owner, a brand leader and a consulting partner. That unique perspective—the trifecta—is my superpower. It’s the foundation of the world I create, the way I build and ultimately, who I am. - Being a brand disruptor isn’t easy, but it’s hands down one of the most fulfilling journeys. For Crowns, It was about transforming an industry, opening doors for Black & Brown communities, and showing up authentically—making believers out of what some would consider the unbelievable! - #Stoutcollective #BOPPConference #BrandArchitect #BrandBuilder #Distruptor

Transforming a legacy brand like The Manischewitz Company is no mean feat. It’s about striking the balance between the past and the future, being timeless yet timely. Shani Seidman and Lisa Smith sat down with the The New York Times to discuss the changes this 136-year-old company is making as it gets ready to court a new generation. #rebrand #passover #brandtransformation #legacybrand

Welcome to Reflections from the Nest; a series in which the Springbird team takes a deep dive into recent case-law and topics of interest in the IP world. In our first ever article, hot on the heels of the recent Thatchers v Aldi decision, we are taking a look at dupe culture and the impact this decision may (or may not) have on increasingly popular dupe brands and products. The Thatchers win against Aldi regarding its lookalike cider product has sparked major debate about the future of dupe culture. Aldi’s Taurus Cloudy Lemon Cider was found to imitate Thatchers’ Cloudy Lemon Cider, giving Aldi an unfair advantage. But what does this landmark case mean for brands, consumers, and the future of 'just like the brand' products? The dichotomy of dupe culture means consumers love dupes for affordability, but where’s the line between fair competition and infringement? Imitating quality is one thing, but copying design can lead to legal trouble – as this case highlights. The protection of Thatchers’ packaging played a vital role in the court awarding the win, highlighting that proactively protecting your packing via trade marks can be critical. While this decision is an initial win for brand-holders, there are questions that remain: can other brands benefit from this precedent? And will it shift dupe culture from 'just like the brand' to 'almost like the brand'? At Springbird, we help you protect what’s yours and navigate the fine line between inspiration and infringement. We work with both up-and-coming brands and established leaders, and we're here to guide you through the complexities of IP and dupe culture. Find our full article in the comments, and if you want to know more about how we can help you, let's talk! #Springbird #IPLaw #DupeCulture #IntellectualProperty #ThatchersVAldi

Thatchers v Aldi, with a twist. 🍋 Not your usual case law report, but a deep dive into what this decision could mean for #dupeculture. Is it a victory for team brands, or just a loss for Aldi? Does it provide a roadmap to fight look-a-likes, or a guide for almost-a-likes? And is there anything in it for the small brands? This, and more, at the link in the comments.

Are you convinced your product design gets the attention it needs? Think again! Pico Food GmbH's Toffee Trophy discovered the power of data-driven design. Initially, their packaging was: 👉 Bold and colorful 👉 Playful graphics 👉 Modern and vibrant Yet, it didn't drive enough sales. Why? Through market research and customer insights, we improved their product visual to: 👉 Natural, earthy tones to meet customers' expectations 👉 Simpler, premium graphics 👉 A design distinct from competitors The result? Increased sales and stronger brand recognition. Toffee Trophy’s journey shows that effective packaging isn't just about looking good—it's about being unmistakable on the shelf. #ToffeeTrophy #PicoFoodGmbh #GrowWithNewWave

'Mulberry non-exec announces departure 📣🏢💼 #Mulberry #BusinessNews #CorporateChanges Learn more with valuable public data at databoutique.com 🔍📊 #DataAnalytics #RetailNews' by FashionUnited about Mulberry England

Snoop Dogg, never in my wildest dreams did I think I would be tagging you on a LinkedIn post or drinking your wine. Please know that we are here for all your branding needs Branded by Berkeley #icon #brandstorytelling #branding