The Branded Furniture Company’s Post

The past year has been a 'different furniture year', says Henrik Karlsson CEO at Hans K, reflecting on 2024. Despite economic challenges, the Swedish furniture brand managed to expand its reach globally, selling its unique Scandinavian designs across many regions. With the Stockholm Furniture Fair on the agenda, we interviewed Henrik about the past year and what the Swedish company's plans are for the fair and the rest of the year ahead. Read the article here: https://lnkd.in/ePn8wuqF

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The furniture industry is a dynamic landscape where creativity, craftsmanship, and customer-centricity thrive. One of the driving forces behind this progress? Healthy competition. 🏆 Customers are empowered with choices, businesses must strive to differentiate while staying true to their core values. The result is a stronger, more vibrant industry that evolves with the times. Let’s celebrate the role of competition as a catalyst for progress in the furniture world. After all, it’s not just about winning—it's about creating value and building a better future for customers and the industry alike.

👉 Is the Scandinavian design and furniture fair scene dead? 👈 Scandinavia's competition for dominance in the furniture fair scene is intensifying as Stockholm Furniture Fair and 3daysofdesign in Copenhagen gear up for 2025. For many years Stockholm Furniture Fair has been the leader, known for its large-scale exhibitions that attract global brands and set trends in Nordic design. The strength was its ability to draw a large number of visitors and participants, offering a vast professional network. However, the cost of exhibiting has become a growing concern, with high booth fees, the challenge of constructing temporary spaces and and country in a deep recession. Beyond the financial strain, there's a significant environmental impact, from materials used to build stands to the waste generated during the event. For companies striving to improve their sustainability efforts, this approach conflicts with their future goals. The traditional trade fair model feels increasingly outdated and out of sync with today's global challenges—a trend that has become even more apparent in recent years, especially since the pandemic. Another drawback of Stockholm's event is its timing — it takes place in February, the coldest week of the year (Week 6) compared to other fairs. The harsh winter weather limits outdoor activities and dampens the overall experience. In contrast, 3 Days of Design held in summer month of June in Copenhagen, offers a intimate, international outdoor party experience. Focused on smaller exhibits and more permanent showrooms which is perceived as more sustainable. It provides visitors with a personal, hands-on networking atmosphere and a more down to earth inviting atmosphere. However, the timing of next year’s event falls during the Swedish holiday Midsommar which doesn't feel so well thought out. It means they will likely lose a significant number (if not all) of the Swedish guests, manufacturers and Swedish staff that works at the Danish companies, as many will be home celebrating their favorite holiday. Next year will be incredibly exciting to watch unfold. Will Stockholm Furniture Fair finally step up, make the necessary changes, and get things right what the market and manufacturers are looking for? And will the organization behind 3 Days move forward without its Swedish audience and manufacturers and lose a large part of their Scandinavian market?? Stay tuned... #FurnitureDesign #ScandinavianDesign #StockholmFurnitureFair #Stockholmsmässan #SFF2025 #3DaysofDesign #NordicDesign #Midsommar

Exciting News from Southern Highlands Golf Club! 🏌️♂️⛳ The golf shop at Southern Highlands Golf Club has undergone a complete transformation—and it’s now located in the clubhouse! This strategic relocation has brought even more convenience and accessibility to golfers, and the shop has never looked better. 🎉 What’s New? 1. Relocated to the Clubhouse: The golf shop is now closer than ever to the action, offering a seamless experience for members and visitors. 2. Brand-New Fixtures and Fittings: Modern, functional designs have enhanced the look and feel of the space. 3. Sleek Slat-Wall Installations: Maximising merchandising opportunities while keeping the shop stylish and organised. 4. More Stock, Better Layout: The new design brings additional stock onto the floor, while maintaining a clean, open, and clutter-free aesthetic. This total redesign is part of our Retail Golf Shop Program, delivering an unbeatable customer experience. Early feedback has been overwhelmingly positive, with members and visitors loving the convenience and the refreshed vibe of the new location. #RetailTransformation #CategoryMerchandising #WholeOfStoreStrategy #BenefitFromOurExperience 👍

Check out our May editorial in the latest edition of Big Furniture Group

Big news for the design world: "Together 2025" is rewriting the playbook for furniture fairs. Imagine this: 10 leading Danish design companies setting aside competition to create an exclusive in-house event showcasing the very best of Danish innovation, style, and craftsmanship. From January 13 to 17, 2025, the traditional imm cologne week will transform into a new experience that brings the showroom directly to the customer—with a uniquely Danish twist. 🚪✈️ Here’s what makes "Together 2025" remarkable: 1️⃣ Collaboration over competition: Brands like Frandsen, Innovation Living, and Unique Furniture are coming together to inspire customers and redefine convenience. 2️⃣ All within reach: Seven locations across Denmark—just a two-hour drive apart—are making this an accessible, efficient, and unforgettable event for attendees. 3️⃣ Prioritizing visitor experience: Organized transportation, accommodation support, and a seamless schedule make this more than an event—it’s a movement. And here’s the highlight: An exclusive B2B night on January 15, featuring Michael Cleghorn’s seminar on "Moodboard of the Future – Through the Lens of AI." Trendspotting meets technology—don’t miss it. 🎤🤖 "Together 2025" isn’t just a fair. It’s a showcase of what’s possible when an industry unites to elevate customer experience and lead with innovation. https://lnkd.in/gkgijSyr What do you think of this new approach to trade fairs?

First impressions count! A sleek, functional valet podium sets the tone for hotels, events, or restaurants. Here’s what your valet podium needs: https://lnkd.in/eMTw_TyH 1️⃣ Built-in Locking Cash Drawer: Secure transactions for peace of mind. 2️⃣ Weather-Resistant Design: Durable materials to withstand the elements. 3️⃣ Custom Branding Options: Showcase your logo and elevate your professional image. 4️⃣ Key Management System: Stay organized and efficient with key hooks and storage. 5️⃣ Mobility Features: Easy-to-move designs for seamless adaptability to any space. At SD2K Valet, we design podiums that combine style, functionality, and durability to enhance your operations and delight your guests. 💡 Ready to upgrade your valet setup? Discover our podiums and see how we can elevate your service. #ValetService #SD2KValet #GuestExperience #TrafficControl #EventManagement #ProfessionalBranding

To all trendsetters, retailers, and life-style enthusiasts: join us from 11 to 13 January in the heart of #Hamburg for the Nordstil trade fair! Discover the latest innovations in home decor and unique gifts that not only elevate your living space but also promote sustainability. 🌟 🔥 Must-Sees: 🟢 Sustainability Spotlight: Discover eco-friendly products shaping the retail future. 🏠 Home & Living Innovations: Get inspired by the latest decor trends. From minimalist designs to bold statements, there’s something for every aesthetic! 🎁 Gifts & Lifestyle: Find unique gift ideas to impress your customers. You’ll find the perfect items to elevate your offerings. 🗨️ Workshops & Panels: Learn from industry experts on retail strategies in engaging sessions. 🔄️ Networking Opportunities: Connect with professionals and expand your network! #Nordstil is not just a trade fair – it's an experience! Immerse yourself in the latest trends, expand your network, and gain invaluable insights that will drive your business forward in 2025 and beyond. Are you excited? Let us know in the comments below! 👇 #messefrankfurt #nordstil2025 #retailtrends #sustainability #nachhaltigemesse #homeandliving #giftideas #networking #innovation

🌟 Exciting News from Nordgreen! We are excited to announce a partnership with SOOT, an innovative Chilean brand known for its focus on high quality and modern craftsmanship. This marks Nordgreen’s first venture into South America, opening new possibilities in a dynamic market. SOOT, recognized for its creative approach to product design, brings a deep understanding of Chilean culture and consumer preferences. Through this collaboration, Nordgreen will introduce its award-winning timepieces to Chile, combining Scandinavian elegance with SOOT’s local expertise and innovation. "South America is a significant new frontier for us," said Mikael Afzelius, CCO of Nordgreen. "Partnering with SOOT enables us to connect with a region that appreciates craftsmanship, creativity, and purpose. Together, we aim to engage a new audience by combining our shared commitment to design excellence and innovation." By working together, Nordgreen and SOOT plan to launch campaigns and initiatives that redefine the reach of Nordic design, inspiring new audiences and expanding their impact beyond borders. For media inquiries, please contact: Mikael Afzelius CCO mikael.afzelius@nordgreen.com