The Business of Fashion’s Post

Driving loyalty still matters and starts from the moment a consumer gives you their information. Do right by the customer and more often they will do right by you #loyaltymarketing #findwhatmatters

Millennials and Gen Z now account for 40% of luxury purchases. With their independent lifestyles, they are more likely to switch brands. Securing loyalty from these generations is crucial for luxury brands. 🌟 #Millennials #GenZ #LuxuryMarketing #BrandLoyalty

The loyalty of the consumers is the key factor for brands.

Loyalty/Membership/Benefits Schemes: Rethinking Customer Engagement Retailers are currently in a dynamic phase, either launching, promoting, or reimagining their loyalty programs in a bid to strengthen their first-party data strategies. As the BBC notes, with the cost of living challenges, shoppers are visiting supermarkets less frequently, opting for more own-label products, and increasingly turning to loyalty schemes to secure discounts now. But it raises an interesting question: How much "loyalty" is really being cultivated? I recently signed up for a supermarket 'loyalty scheme' just to get a one-time discount, even though it's not a store I typically shop at. This got me thinking—is "loyalty" the right term? Are we setting the wrong expectation when what we’re really offering is a quick customer benefit rather than long-term loyalty? It’s worth considering whether these programs should be reframed to better align with the value they actually deliver.

Our research, led by our Head of Consumer Insights Anastasia Lloyd-wallis and conducted in partnership with Pureprofile, has shown that 83 percent of Australian consumers remain loyal to their preferred retailers. Additionally, 18 percent have reported an increase in loyalty program usage over the past year. Read the full insights here: https://lnkd.in/gU84urj4. Stay tuned for our upcoming Customer Loyalty Whitepaper! Anastasia Lloyd-wallis Retail Doctor Group Thomas Oakley-Newell #customerloyalty #consumerinsights #mrx #loyaltyprograms #marketresearch

Attention CMOs: Did you know 95% of Australians are engaged in loyalty programs? Our recent study with Pureprofile reveals a compelling insight - 45% of consumers would increase their shopping frequency if a loyalty program were available. This underscores a significant opportunity to enhance customer engagement and drive sales. Discover more insights here: https://lnkd.in/gV9mR9mc Stay tuned with our upcoming Customer Loyalty Whitepaper! Anastasia Lloyd-wallis Retail Doctor Group Publisher | Sean M. #customerloyalty #consumerinsights #mrx #loyaltyprograms #marketresearch

𝗪𝗵𝗮𝘁 𝗶𝘀 𝗹𝗼𝘆𝗮𝗹𝘁𝘆: 𝗮 𝗰𝗮𝗿𝗱 𝗼𝗿 𝗮 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿? 💳 That’s the question posed by Sue Nithyanandan, a UK retailer speaking at the recent Association of Convenience Stores conference. “Loyal customers are more important than a loyalty card.” Loyalty programs are rooted in technology and mechanics, working to foster the behavior retailers seek. But loyalty in itself is much more than that – and can be won from customers independent of any ‘program’ investment. “Loyalty has to be earned by engaging ourselves and our team with our community, and especially our customers.” 🤔 𝘿𝙤 𝙮𝙤𝙪 𝙛𝙞𝙣𝙙 𝙮𝙤𝙪𝙧𝙨𝙚𝙡𝙛 𝙨𝙩𝙪𝙘𝙠 𝙞𝙣 𝙩𝙚𝙘𝙝𝙣𝙤𝙡𝙤𝙜𝙮? How do you focus on driving behaviors? 𝘛𝘩𝘢𝘯𝘬𝘴 𝘵𝘰 C-TALK | Convenience Talk 𝘧𝘰𝘳 𝘩𝘪𝘨𝘩𝘭𝘪𝘨𝘩𝘵𝘪𝘯𝘨 𝘵𝘩𝘪𝘴 𝘴𝘵𝘰𝘳𝘺. #convenience #loyalty

We’ve been long-time admirers of Woolworths Everyday Rewards loyalty program and how they have successfully served over 14 million subscribers for more than a decade. In this article, we explore how they’ve used mobile wallets to revolutionise retail loyalty programs, and how you can do it too! 🚀 Dive into our latest article where you’ll uncover: * The evolution of Woolworths' loyalty program and its impact on customer engagement. * Strategies for leveraging mobile technology to streamline loyalty programs. * The importance of personalised experiences in fostering customer loyalty. 🌟 Litecard's role in simplifying success for retailers Learn how Litecard can help retailers replicate Woolworths' success by simplifying the integration of mobile wallets and loyalty programs. Whether you’re a small retailer or a large enterprise, the insights and strategies shared in this article will pave the way for enhanced customer engagement and business growth. Our platform offers a cost-effective, efficient solution for enhancing customer experiences and driving sales through personalised, digital loyalty programs. 🔗 Link to article: https://lnkd.in/gfUvG5Ki #Woolworths #EverydayRewards #RetailInnovation #CustomerLoyalty #DigitalTransformation #Litecard #MobileWalletIntegration #RetailTech

The loyalty and payments landscape is rapidly evolving, with Pay-With-Points (PWP) technology transforming how consumers engage with brands. Today’s customers expect flexibility and convenience, and the ability to redeem points directly at checkout is transforming their shopping experience. Our recent 2024 Power of Satisfaction research shows 83% of loyalty members have redeemed points in the last three months, with 50% doing so within the past month. This quick and easy redemption, especially during peak times like Black Friday, not only boosts customer satisfaction but also drives a stronger desire to earn points faster. Additionally, 39.4% of consumers rate the ability to redeem points across multiple retailers as a top factor in their loyalty program satisfaction—underlining the growing demand for flexible options. Seamless POS redemptions significantly enhance engagement, with members gravitating toward programs that provide a more personalized and rewarding experience. Tomorrow at the DCA-CardLinx Fall Summit, Kelli Hobbs, VP of Business Development, will join Dan Currell for the 3:15PM session on "Customer Perspective on Shopping/Loyalty," where they'll discuss how PWP is reshaping the future of shopping and loyalty programs. Don’t miss out on valuable insights into how programs can meet the growing demand for flexible, convenient rewards solutions. #Rewards #PayWithPoints #Redemption #Loyalty #CustomerSatisfaction

Did you know that nearly all surveyed Australians (95%) are members of one or more loyalty programs, according to our new research conducted in partnership with Pureprofile? Read the full insights here: https://lnkd.in/gVC_iVHd. Stay tuned for our upcoming Customer Loyalty Whitepaper! Anastasia Lloyd-wallis Retail Doctor Group Retail World Magazine Nicholas Rider #customerloyalty #consumerinsights #mrx #loyaltyprograms #marketresearch