What makes an engaging #BrandActivation? ⚡️ A successful #B2B brand activation is intentional, unique, and leaves a lasting impression. Here’s what we’ve learned from some standout brands at TBS who’ve mastered the art of live event activations 👇🏼 🔹 G-P They didn’t just “show up”— they made sure visiting their stand was an event highlight. Bold colors, a giant glowing globe, and clear messaging about their global employment solutions made it impossible to miss. Lesson? Know your audience and design an activation that draws them in and resonates with them. 🔹 Builder.ai This team understood the power of human connection — their standout purple branding caught eyes, but their people sealed the deal. A great stand is important, but your team is what creates the magic. Engage, connect, and give value to your audience. 🔹 DECTA Decta’s futuristic stand was a crowd favourite, showing the importance of staying ahead of industry trends and making your stand photo-worthy. In today’s social media-driven world, having a booth that people want to share helps build buzz and keeps your brand top of mind. What elements grab your attention when you’re exploring a business event? Let us know 👇🏼 #londonbusiness #businessshow #tbsuk #tbs50 #thebusinessshow #ukbusiness #ukbusinessshow #excellondon #businesseventuk #excellondonexhibition #londonbusinessevents #exhibitionuk #businessadvice #businessowner #entrepreneur
Daniel McCarthy
1mo
Some really brilliant stands there - it's amazing what teams come up with!
Helping businesses grow with in-person events
1moLooking forwards to see what our exhibitors think of this year!