The Campbell's Company’s Post

Even as a digital ad agency, our first piece of work for our new client, Lee Kam Kee, is a 30-second TV Commercial that will be seen on all major terrestrial TV channels. The concept: We put all food ingredients on the centre stage in a meal. Every ingredient shines. Apart from the TV commercial, we have developed a range of creative assets that cater to the tastes and preferences of a wide range of audience groups, which will be delivered through OOH and digital channels. In today's rapidly changing world, choosing the best media mix for a successful campaign can be quite challenging. However, we believe there is no such thing as digital or traditional consumers. Instead, we should focus on reaching the right audience, no matter the media we use. Every type of media possesses unique strengths and limitations, and it is important to utilize them to deliver the appropriate message to the right audience in the right context at the right time. Although I am not an expert in media, I believe that when people debate the effectiveness of TV commercials, they may be debating the wrong question.

#National 𝗖𝗼𝗰𝗼𝗮 𝗗𝗮𝘆 The first item on the agenda for the day is to settle down with a warm cup of cocoa and savor the sweet, delicious flavor. Read more below 👇

Is White Chocolate Caffeine-Free? The Sweet Truth! Ever wondered if white chocolate has caffeine? Unlike dark and milk chocolate, white chocolate is caffeine-free because it doesn’t contain cocoa solids—the source of caffeine. Instead, it provides a creamy, sweet flavor perfect for any chocolate lover. ☕🍫 Read our blog to know more about this topic! 👉 https://zurl.co/74Qjx #ZotterChocolates #BeanToBar #SustainableTreats #WhiteChocolate #OrganicChocolate #GourmetChocolate

Sparkling Trends Alert! 🌟We're watching big chains, such as Starbucks, invest in refreshing energy drinks. They're adding flavours like Melon Burst Iced Energy and Tropical Citrus Iced Energy to their permanent menu. Melon Burst Iced Energy combines melon and cucumber flavours, a passion tango tea base, and caffeine, while Tropical Citrus Iced Energy blends passionfruit and citrus flavours with a mint green tea base and a sip of caffeine. Energy drinks are one of the fastest-growing categories in the beverage industry, and we can see why. They combine flavour and function, giving customers a delicious treat whilst boosting their energy levels. Our combination of #POURD and #FRIIA undercounter would be the ideal solution to create a range of delicious sparkling drinks quickly and easily. POUR'D can be used to dispense a shot of energy concentrate whilst being diluted with sparkling water from FRIIA. Read more about how it works here: https://lnkd.in/d5xQmVHk #BeverageInnovation #EnergyDrinks #TeaBasedEnergy #MarcoBeverageSystems #SparklingTrends #StarbucksNewMenu

𝐓𝐄𝐀, 𝐁𝐔𝐓 𝐍𝐎𝐓 𝐑𝐄𝐀𝐋𝐋𝐘 𝐓𝐄𝐀...🤔 While exploring new food trends, I stumbled upon a beverage called bubble tea🧋, specifically the taro-based kind. From its name to its ingredients, everything about it was a surprise. 𝕎𝕙𝕪?⬇️ Well, I’m not much of a tea person myself, but with a bit of peer pressure, I decided to give it a try. To my surprise, it was served chilled—with no trace of tea leaves or tea extract in sight! Curious to break down the name and understand what I was actually drinking🧐, I found that bubble tea consists of milk, flavors (based on your preference), and a base ingredient—in my case, taro, which gives it that sweet, nutty, and creamy mouthfeel. But the real star of the show? The “🅱🆄🅱🅱🅻🅴🆂”—small chewy pearls made of tapioca, also known as boba. Though its origins trace back to the Taiwanese community, bubble tea has now become a worldwide sensation, especially among Gen Z 😋. So, for those of us who aren’t big fans of traditional tea, here’s a fun, flavorful option that’s not really tea at all! #food #explore #cuisine #beverage #innovative #trends

Is White Chocolate Caffeine-Free? The Sweet Truth! Ever wondered if white chocolate has caffeine? Unlike dark and milk chocolate, white chocolate is caffeine-free because it doesn’t contain cocoa solids—the source of caffeine. Instead, it provides a creamy, sweet flavor perfect for any chocolate lover. ☕🍫 Read our blog to know more about this topic! 👉 https://zurl.co/74Qjx #ZotterChocolates #BeanToBar #SustainableTreats #WhiteChocolate #OrganicChocolate #GourmetChocolate

Tandoori taste is characterized by a combination of smoky, spicy, and tangy flavors, often resulting from a marinade rich in spices, yogurt, and citrus. Key ingredients include: 1. **Spices**: A blend of cumin, coriander, turmeric, paprika, and garam masala, among others, gives a depth of flavor. 2. **Yogurt**: Adds creaminess and helps tenderize the meat. 3. **Lemon or Lime Juice**: Provides acidity and a fresh, tangy note. 4. **Garlic and Ginger**: Offer a pungent, aromatic base. The signature smokiness comes from cooking in a tandoor oven, which reaches high temperatures and imparts a unique char and flavor to the dish.

Great news from China, where new science-backed, plant-based offerings are now hitting the shelves.   What’s new to the shelf? ☝️Plant-based ready-to-drink coffees in two varieties: Coconut Americano and Oatmeal Latte ✌️Caffeinated beverages made with #cascara - the upcycled husk of a coffee berry, sourced from the well-known Chinese coffee region Yunnan Once brewed, the cascara beverage is neither a coffee nor tea, but its own unique drink with floral and fruity notes, containing less naturally-occurring caffeine than roasted coffee. However, still with a naturally refreshing uplift! The drinks are free from preservatives and artificial colors. #NestléRD #NestléInnovates

🌟 Ready to upgrade your taste buds in 2023? Discover the 7 hottest food trends that everyone's talking about, from freeze-dried candy to mushroom coffee! 🌱🍭 Whether you're a foodie or just curious, this is a must-read. Click the link to explore all the delicious details and maybe find your next favorite thing! 😋 👉 https://nuel.ink/zfI4m6 #FoodTrends #MustTry #YummyInnovations

Spicy beverages are the hottest drinks trend. Now, spicy drinks aren’t exactly new – the classic Bloody Mary is the OG spicy cocktail and the pumpkin spice latte is Starbucks most popular seasonal serve. But it’s the way that spices are being used to elevate, enhance or completely rip up the rulebook on drinks that’s making this one of the year’s biggest trends. From Coca Cola’s simple spiced raspberry soda and Smirnoff’s Spicy Tamarind vodka to mixologists carefully distilling the fieriest chillies or using habanero tequila, the trend has taken off across all formats and channels. Read our Spicy Drinks blog to learn more: https://hubs.ly/Q02JbK3B0 Image source: Trendhub thefoodpeople 2024 #Trends #BeverageIndustry #Insights #Innovation #WeBringFlavourToLife