The Cigna Group’s Post

To create an effective program that encourages members to renew their memberships, donate to fundraisers, and remain active in your organization, it’s essential to connect with members regularly and craft a program that appeals to them. However, members must be aware of your membership incentive program for it to boost retention and engagement. We’ll explore four top tips for promoting your incentive program. Read the full article on our blog: https://lnkd.in/g3txxxc4

Do you know the interests of your higher education institution's donors? 🤔 Don't get caught asking your sports-obsessed alumni to donate to your campaign to renovate the library. Chances are, they aren't interested. Instead, make sure you are using all of the information you have on your donors to segment your prospect list based on who has shown a common interest with the campaign goal! 🥳 For 4 more ways to build a best-of-class prospect list for your institution's next campaign, click here! ➡️ https://hubs.la/Q02pCC110

Spot on! So many factors in being a good fundraiser. So many factors that others may not see. Definitely not for someone who doesn't want a challenge (or 20 all running at the same time!!) #fundraising #team #budgets #strategy #courage #events #community #relationships

Is asking important ... 100% Does asking take courage ... 100% Can you ruin a good relationship by asking too early, for the wrong thing, or not having the support of your Executive Director or Board ... 100% The chances of getting to an ask without ALL these other skills and partnership with your leadership ... slim to 0%. I hypothesize that if we "saw" and "valued" fundraisers for their work outside the ask, we'd move the needle on decreasing burnout and increasing tenure. What do you think about my hypothesis? Thank you Michelle Benson for creating visuals that help educate and tell the story of being a fundraiser. 👏 #sustainableleadership #sustainablefundraising

So incredibly true. The same can be said for marketing and social media. There can be this mentality of “Well, I use social media myself, so it should be fast and easy!” or “Oh, just throw that into a design/newsletter/campaign!”. Sadly, no. 😅 It’s imperitive to consider: timing, colors/fonts, layout, ad pushes, length of text or video, use of imagery and metaphor, donor fatigue, donor retention, follow-up timeline, overall goals, peer to peer funding asks, types of solicitation, gift method options, recurring and donor-advised funding, bequests and planned giving, campaign narrative, mission clarity, and so much more…

How robust is your campaign prospect pool? Check out these crucial tips to improve your strategy👇

- Strategy Designer (eye for details) - Budget Protection - Never underestimates a prospect - Perseverance (not giving up attitude) - Excellent Communicator - Great relationship building skills and holding those connections - Good researcher and leveraging opportunities - Goal setter (timeline is key) - Showcasing & Reporting the great work - Incredible event organiser - Integrity, credibility, trust and commitment 💚

The ability to raise mobilise resources requires a multi-faceted approach. Just as there are different types of resources, there are different elements required to create an effective approach. It looks at your governance, communications, monitoring and evaluation and research capacities. P.S. Share your resource mobilization wins in the comments!

[Blog] Enhance Your Fundraising Knowledge: Retention and Stewardship in Individual Giving! Delve into the dynamic duo of retention and stewardship in individual giving. Unlock their potential to elevate your fundraising efforts. Find out how they can: 📈 Increase your charity's income. 🚀 Transform supporters into advocates. ❤️ Cultivate lasting connections. Read the full blog here:https://hubs.li/Q021q7kb0

A good visual for what can be hard to explain.