The Circle Back | A female-focused biz, tech, and VC daily newsletter’s Post

🟡 Walmart Explores Carbon Emission Recycling in Fashion with Rubi Laboratories Walmart, in collaboration with California-based startup Rubi Laboratories, is embarking on a groundbreaking initiative to address carbon emissions within its supply chain. The partnership aims to capture carbon emissions and transform them into cellulose sheets, which can be utilized in clothing manufacturing. If successful, this innovative venture could pave the way for a wider apparel collection available in Walmart stores. The concept of recycling captured carbon for manufacturing is gaining momentum as the world collectively seeks to reduce emissions and combat climate change. Currently, most captured carbon is directed towards the emissions-heavy industry of oil extraction. Rubi Laboratories, founded by visionary twin sisters Neeka Mashouf and Leila Mashouf, has already established partnerships with other brands in its mission to drive positive environmental impact. Walmart's involvement in this initiative could prove transformative for the startup, given the retail giant's global scale and influence. Notably, Rubi Laboratories has successfully raised $13.5M from diverse investors and secured a substantial $250,000 grant from the National Science Foundation. Sign up for The Circle Back to stay up to date on the latest. #Walmart #RubiLaboratories #CarbonEmissions #FashionIndustry #Sustainability #ClimateChange #Innovation #SupplyChain #EnvironmentalImpact #NetZeroEmissions #Collaboration #GlobalScale #ClimateAction