The Class’ Post

Dear Employers!!! I beg you to PLEASE know the differences between each social media role before posting your job openings. This helps with setting realistic expectations for yourself and letting us know if this is the right fit for us. The worst thing in the world is being hired for a job as a “Social Media Editor” and given the expections, responsibility, and goals of a Social Media Director, Strategist, or Marketing Manager. Words cannot express how frustrating it is to be bogged down everyday given duties that are either above our titles, or are simply outside of our expertise. And threats of “expectations not being met” forcing you to “rethink” the role A.K.A. “Do this or you’re fired,” don’t magically make those skills appear within us. While social media jobs may look all the same on the surface, they can be wilding different. (That’s also why the salaries vary.) For instance, you wouldn’t have your Content Manger leading the charge of your Influencer Marketing Team, right? Trust me when I say, it is more frustrating for us than it is for you. Take the extra time to research different roles/the responsibilities that come with them, be clear in your hiring process of EXACTLY what your brand goals are, and spend the extra money hiring for the role you want.

Should I work agency or in house? This is a question I get asked a lot - from in house marketers who are curious about #agencylife, from agency folks who are wondering if the grass is greener on the other side, and from students or new grads who are charting their first career steps. I started out agency side… then worked in house… then back at an agency… then in house for seven years… and now I’m back where I started (kind of). And the answer I feel super qualified to share is that they’re both my favourite. I love the hustle of agency work. I love the challenge of working with a larger group of creative folks who are constantly pushing each other and collaborating and sharing what they learn. I love the diversity of work that comes from digging into different markets and audiences and industries. I love learning at scale and seeing right away what’s working - or what isn’t - across several campaigns, and then immediately having the chance to try a new idea. I also love working in house. I love digging really deep into an industry and getting to know one company’s target audience better than I know myself. I love the data. I love the accountability. I love working with teams of people who do wildly different jobs than mine, and partnering with them to get things done. I love the rhythm and the cycle of a business. I love the challenge of growing and maintaining a brand, and trying to innovate new marketing ideas within that. And then - nearly two decades into my career - I discovered a third option: working at a niche agency. At Metric Marketing, we work primarily with private and independent schools - from across North America and beyond - which means that I have the luxury of enjoying all the perks of agency work while also getting a chance to deep dive into an industry. We are also an agency that lives and breathes data, which adds so much context and colour to the creative work we do. I could talk about all the nuances of this forever, but in the end, what I’ve found is that it’s the best of both worlds. Really, it’s a brand new world. And isn’t uncovering a secret, better, third option to a ‘this or that’ binary question the most creative answer anyway? I guess it's not a secret anymore. Want to join us? We’re hiring for a number of roles at the moment - including Marketing Strategist, Digital Marketing Specialist, and Account Executive. Learn more and find out how to apply on our website:

TAM and audience sizes can be "misleading" If your TAM = 1M, why are you only finding 100K? If your LI Audience = 100K, why are you only reaching 10K? Some reasons: ~1 in 3 job titles are not perfectly matched ~1 in 3 people don't properly tag their company page ~1 in 3 LinkedIn users are active on a monthly basis LinkedIn job titles are a free text input, some people misspell or have "weird" job titles. "Chief Executive Officer & Support Ninja" "Senor Driector of Markting" "Founder, Janitor, Coder" Many people also don't tag their company page, therefore they do not have a company size value associated with their profile. - Sometimes multiple company pages exist - Should you tag your corporate page or regional page? - Typed in the company name but didn't actually "tag' Don't get me wrong – LinkedIn is still the #1 place to find and reach professional audiences. Sharing because audience sizing & expectations are two of the most common questions. What are some of the funniest job titles you've seen?

You wanna know what grinds my gears?? False advertising on job postings. Put the REAL title and REAL location. If the agency recruiting for you or the company yourself is not accurately displaying the needs of the role then they are doing themselves and potential employees a HUGE disservice. Why do this? Is it some strategy that I’m missing the point of? There is NO SUCH THING as an entry level role that requires 3-5 years of experience.

The people have spoken! 📣 Last week I wrote about a marketing job that required a daily 9:30 a.m. - 6:30 p.m. schedule (https://lnkd.in/gkFPXBQx) and ran a poll about it. 📊 My hunch was correct – of the 42 people who answered, 69% responded "No way." 🙅♀️ Only 10% said "Yes - it doesn't bother me." ✔ A mere 5% of people chose "Yes - but I don't like it." 😑 And 17% said "Maybe." ❓ I know this is a small sample size, but a lot of people in my network work in marketing/content/journalism/creative roles. And nearly 3/4 of them wouldn't even apply if that was the requirement. While I don't love a 9-hour day (who needs a full hour for lunch every day?) it's the starting and ending times that made this job stand out to me as a working mom who likes to spend more than a single hour with her toddler before he goes to bed. 💤 Companies looking to hire creative and marketing talent? Don't do this. ❌ You're cutting your talent pool by magnitudes. #MarketingJobs #WorkingMoms #WorkingParents ---- 🔔 Follow me for content marketing & editorial tips, journalism & marketing industry news, and perspective from a working mom who loves her kid and loves her job.

in the past three weeks, i was contacted by three different recruiters about roles they scouted me for, i interviewed for then was told i was overqualified for the role. it makes me feel that either recruiters don’t know what they’re doing, my time is being wasted or companies are not clear on what they want. so i’ll be clear with what i want IF i ever accept another role at this point: 🧡 i want to work with a CMO or VP of marketing that has 10+ years of exerience driving 360 campaigns and has an understanding of how me, a social media / content director will come into play 🧡 i want to work with a team that has junior team members i can help grow in the social content space 🧡 i want to work with a company that sets me up for success and will hear me out when i propose new processes 🧡 i want to work with a company that has proven, successful campaigns and isn’t expecting me to create a viral miracle 🧡 i want to with a company who’s CEO isn’t my direct report. 🧡 i want to work with a company that has a reporting process in place for social, influencer and community 🧡 i want space to create within the marketing initiatives to entertain, educate and reward the current audience while capturing new eyeballs to convert into community i see how the difficult the job market is across all industries right now, but it’s imperative that we’re not ghosting, lying to each other, and fitting people into roles that make sense for their and the companies long term goals and not a quick fix 🫶🏾

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Mercury Talent media industry hiring data   - May 2024 media industry jobs: https://lnkd.in/gk3qxFzF - June 2024-to-date media industry jobs: https://lnkd.in/gEE7HUjC   Some key points: * The total number of advertised media industry jobs we track rebounded slightly in May 2024 to 413 jobs - up 6.4% from April but still below the 420 jobs advertised in March 2024. * Sydney remains the biggest media industry jobs market with 74% of advertised positions in the harbour city. The Sydney job market grew 8.5% while the Melbourne job market went backwards 7.5%. * Looking at job functions, the CEO role at CRA was the only top management role in May. The number of advertised content roles fell a further 10% to 99 jobs which is 20% below the 124 content roles advertised in March. After dipping in April, product/ops roles rebounded back to March levels in May. Demand for sales people grew another 2.5% in May to 162 advertised jobs, up 12% from the 145 sales jobs advertised in March. Marketing/comms roles in the media industry grew from 32 to 39, up slightly from the 36 marketing/comms roles advertised in March. * Of the 413 advertised media industry jobs tracked by Mercury Talent in May, just under half (200) were junior executive-level positions and another 192 were mid-level roles. Only 21 positions (5%) were director/senior management roles - bad news for mid/senior-level team leaders hit by the waves of consolidation and redundancies we have seen over the past 6-12 months. * The top recruitment advertisers in May were Southern Cross Austereo, REA Group, oOh!, ARN and Nine in Melbourne, while the recruitment teams at TikTok, News Corp, Nine, Australian Broadcasting Corporation (ABC), Are Media Pty Ltd, Foxtel Group, Google and Mamamia were busy in Sydney. Overall, the biggest recruiters for May were News Corp, TikTok, Nine, the Australian Broadcasting Corporation (ABC), REA Group, Southern Cross Austereo, Foxtel Group, Are Media Pty Ltd, Special Broadcasting Service (SBS) Australia, Google and oOh!

Employers should be very open about what they want from a SMM from the onset of employment. Mind you, most times they put out a job opening and state they just need a handler but when you are on the job, You are expected to... Design graphics Create&Edit video contents Send out news letters Cold pitch to clients Brainstorm marketing strategies Host live events on social media... The list is endless. My thought sometimes is... Why the deception in the job opening? There are talents out there like myself with all the skills required but I wonder why it is sometimes not stated in the job description. Any employer engaging in this act is merely "CHEATING" the employee. We are Social Media Managers. We love what we do. Do not reap us off. Thank you.

🎩✨ Wanted: Marketing Magician, Not Mere Mortal Manager! 🧙♂️📊 Attention all job seekers! Are you tired of being a mere marketing expert with years of experience? Do you find yourself lacking in supernatural abilities? Well, I've cracked the code on why those job postings have been collecting dust for 7+ months! Apparently, companies aren't looking for veteran marketing managers anymore. Oh no, they're on a quest for the mythical Marketing Magician! 🔮 Job Requirements: - Must be able to conjure leads out of thin air 💨 - Expertise in time travel to hit impossible deadlines ⏳ - Ability to read minds for accurate customer insights 🧠 - Proficiency in turning competitor's campaigns into frogs 🐸 - Master of the dark arts of algorithm manipulation 🕯️ Bonus points if you can pull a fully-formed viral campaign out of a hat! 🎩🐰 So, fellow marketers, it's time to ditch those boring resumes and start working on your magic acts! Who needs a portfolio when you can saw your KPIs in half? 🪚📈 Remember, if they say they'll "get back to you shortly," it probably means they're still waiting for Merlin to apply. 🧙♂️ #MarketingMagicianWanted #JobHuntHumor #CorporateFantasyLand #ExperienceNotRequired #MagicWandPreferred --- P.S. If any companies are reading this, I'm still available for non-magical marketing roles. I promise I'm great at regular marketing, even without a wand! 😉