The Clios’ Post

ALMOST TIME! NUDGESTOCK 2024 It's just over a week until I attend Nudgestock - the Behavioural Science festival - where this year's theme is Time. Time is a such a critical issue for us all as humans and comes up so much in coaching. I’m really looking forward to exploring what this means for me as a coach, business owner, parent, partner, and friend. To many of us, time is nothing more than a series of moments. But look at it through the eyes of a behavioural scientist and you'll see it holds untold influence: the more we understand how we are shaped by time, the more intentional we can be about how we spend it. Our relationship with frames of time is also really important. In its effort to help us survive and succeed, our mind is always doing three things: 🧠 Accessing the collected and stored experiences of the past to gain certainty and lower risks 🧠 Creating and adapting plans and organising resources in the present to maintain stability and increase the probability of it reaching its immediate and longer-term goals 🧠 Re-imagining the future by looking for possibilities to solve problems and have new ideas I'm really fortunate to be attending in person but the event is also livestreamed free: https://bit.ly/3VUiXr3 I know how I'll be spending my time a week Friday. How will you be spending yours? #Nudgestock2024 #BehaviouralScience #Time #Coaching #Learning #Development #Growth #Stubarnescoaching

Every testimonial is a chapter in our story, a testament to our dedication. At AD MEDIA INT, each client’s words weave the narrative of our success, guiding our journey with their invaluable feedback. Your testimonial isn’t just a review, it’s a cornerstone of our commitment to excellence. #clientreview #feedback #admediaint #yourbrandisourfocus

Make sure that your healthcare communications are focussed on your audience. Sounds obvious, right? But so many companies make it about themselves or their brand(s). Why should your customers care? How does your offering actually make life easier for healthcare professionals and their patients? It's about them, not you. A great example from the world of entertainment came from the Barbie winners at the Golden Globes this week. Barbie was the biggest movie of 2023, grossing a cool $1.44 billion. Here’s some snippets from Margot Robbie and Greta Gerwig's acceptance speech: “I would like to dedicate this to every single person on the planet who dressed up and went to the greatest place on earth, the movie theaters." "Thank you, and thank you to everybody. All the Barbies and Kens in front of and behind the screen. It was the greatest, most joyful show of craftsmanship and passion.…" “...This is a movie about Barbie, but it’s also a movie about humans. We made it— it’s about you. We made it for you and we made it with love.” #HealthcareCommunications #AudienceFirst #Content

Looking forward to seeing work from new and underrepresented directors in the Shiny Awards jury panels. In the past, I've found judging to be exhausting but I have a good feeling that this will be one of the more joyful sessions! You have until the 27th of August to enter: - Every longlisted entry is judged by a panel of Advertising Industry Members. The highest scoring make up the shortlist and are screened at the Awards event. - The host agency’s senior producers & creatives decide the final Awards winners. - Winners are promoted publicly across Shiny’s extensive & highly focused comms. - Every longlisted entry is added to the Shiny List. - Eligible entries can include signed & off-roster directors, as long as that director has never worked on a commercial, brand content or music video with a budget over £50k. - There are no separate categories - work can be any genre & type, including TikTok videos, but must be under 5 mins runtime

Celebrating Freedom, Celebrating Innovation: A Happy 4th of July from Adorn Media! On this Independence Day, we at Adorn Media reflect on the spirit that built this nation – a spirit of audacious dreams, relentless pursuit of progress, and a burning desire to break free from the ordinary. These are the very same principles that drive us in the world of marketing. Just like the founding fathers who dared to challenge the status quo and forge a new path, we believe in the power of bold ideas, innovative strategies, and the relentless pursuit of excellence. Just as the American flag stands as a powerful symbol of freedom and unity, we strive to create visuals that capture the essence of your brand and resonate with your audience. Our storytelling approach helps you communicate your values, ignite a spark of inspiration, and carve out a unique space in the marketplace. This Independence Day, we celebrate not just the freedom we hold dear, but also the freedom to express ourselves creatively and push boundaries. We believe that just as America continues to evolve and rewrite its story, your brand too has the power to break free from the mold and tell a story that truly captivates. So, as fireworks illuminate the night sky, let's raise a glass not only to the heroes of the past, but also to the entrepreneurs, dreamers, and storytellers who continue to shape the future. Happy 4th of July! #AdornMedia #IndependenceDay #MarketingFreedom #Storytelling #Innovation

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The next trip is to the state of Arizona in the United States. Where I will explain about media industry, ad innovation.

Our CEO, Starr Million Baker, was recently featured in a Forbes article discussing complaints commonly shared by new clients about their previous agencies and how to use this information to build stronger partnerships. Her key takeaway? Agencies must remain proactive. 💬 "Clients leave agencies because they have become reactive and stale. They wait for the client to tell them what to do, but the client has hired them to provide proactive guidance. This misalignment causes frustration and, eventually, agency turnover. Agencies have got to remember that clients hire them for their outside perspective and expertise. They must stay in a proactive state." Head to the article to see her insights alongside those from other agency leaders.

Sometimes, it's all about shock value. Sometimes, it's knowing the right people. Sometimes, it's knowing people who know the right people. That's us. We GET Earned Media. Do you have an event that is about to raise eyebrows? Let's talk about how we get the word out. #prexperts #publicrelations #prfirm

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