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The 2024 Paralympic Games in Paris are gearing up to make history with unprecedented global viewership and brand support! 🏅 With 160 broadcasters and major brands like Procter & Gamble, Airbnb, and Toyota Motor Corporation onboard, this event is set to reach over 4.1 billion viewers worldwide! 💥 Dive into the full article to find out more about the cultural shifts towards greater equity and inclusion https://hubs.li/Q02s1w6y0 #Paralympics #BrandInsights #SportInsights

Only three months remain until the start of the 2024 Olympic Games in Paris! It’s without a doubt the event that better connects citizens from around the world with one clear message: sport is a catalyst for positive change. That’s why it will be captivating to observe the impact of the Games this summer, as it is one of the few brands with enough strength to send a global message of sustainability, inclusivity, and community engagement in a context of instability and polarization. Brand Leadership in its purest form. We recognized this at Interbrand a few months ago. The #Olympic brand is an extremely well-built skeleton around which other brands also build leadership that, as of today, is imperative to maintain relevance in the minds of people. This was explained to us by Anne-Sophie Voumard, Managing Director of the International Olympic Committee – IOC’s Commercial Division, on the launch of the latest edition of Best Global Brands 2023: https://lnkd.in/g62x3wGt #BrandLeadership #BGB2023

2024 : The Year That Had It All !! From sold-out Concerts to Ambani wedding that broke the internet, it's like we've been living in a Netflix binge-watch. But let's not forget the biggest Collab of the year - Fenty x Paris 2024: A Beauty Revolution at the Global Stage Rihanna's Fenty Beauty surprise move that got everyone talking, the iconic brand partnered with the 2024 Paris Olympics and Paralympics. It's a match made in beauty heaven! They made 600 volunteers, all decked out in Fenty, to hand out medals to the world's top athletes. It was a scene straight out of a dream. Fenty has always been a trailblazer in the beauty industry. As we near the end of 2024, it seems like everyone is buzzing about the viral Ganji chudail! So, What do you think is the most exciting collaboration of 2024 and the next big wave of 2024? #FentyxParis2024 #BeautyRevolution #Inclusivity #Diversity #Olympics #Paralympics #Brandpartnerships #globalpartnerships

So many brands are tapping into the Summer of Sport 2024, but who do you think is leading the pack? ⚽️🥇🎾🏉 For our latest newsletter, we've rounded up some examples to give you some inspiration. We're seeing loads of competitions, a few community projects and a couple of limited-edition products. Take a look and sign up to the newsletter to get the next issue in your inbox. 📥 #grocery #fmcg #categorymanagement

Great work is thoughtful.

🗼Paris 2024: Strategic Collaborations that Turn Ordinary into Extraordinary Knowing how to elevate a brand is a superpower. 💪 Paris 2024 turned sponsorships into strategic partnerships, and brands like LVMH went beyond just logos. 🏅Louis Vuitton even designed the Olympic medals. This luxurious touch elevated the Olympics, positioning it as not just a sports event but a premium experience. ✨ Discover how LVMH played its role. 💡 Takeaway: --> 🔝Choose partners who elevate your brand. Focus on strategic collaborations: --> 💼 Look for partners who align with your brand values. --> 💎Ensure these partnerships add immense value. Elevate your brand's prestige through these collaborations. 🚀 Just think: a brand won't stand out if its partnerships don't add value. It just won't work. 🚫 🤔 Have your partnerships elevated your brand? If not, what was missing? Comment to share your experience👇 🎥 https://lnkd.in/d3XQc4VH #Paris2024 #LuxuryBranding #LVMH #StrategicPartnerships #BrandStrategy #OlympicBranding #PremiumExperience #Olympics2024 2024 Olympics

🔎 A snapshot of online brand mentions for the 2024 Olympics sponsors - in relation with key reputational themes. Get the full report here: https://lnkd.in/gnbjdeyb #Olympics2024 #Paris2024

As the 2024 Paris Olympics continue to pass us, preparations for the LA 2028 Olympics are fast upon us. 🏅 🏃♂️ Drawing on more than 30 years of experience building Olympic experiences for brands, including nearly a decade working with 18 official partners and the local Olympic organizing committee in the leadup to Paris 2024, our Havas Play teams have identified 12 key takeaways to help brands gear up for the 2028 event. As a truly global team, Havas Play’s experts in France and the US have experience driving success for brands at Paris 2024 as well as local market knowledge to create a tailored approach for your brand at LA 2028. Read below for key insights into activating at the largest display of sports and community: #HavasPlay #PlayWithMeaning #2024Olympics #2028Olympics Havas Play 🇫🇷

🚀 Post-Paris Olympics: Brands Gear Up for LA28 & Beyond 🚀 The 2024 Paris Olympics were more than just a global spectacle—they were a strategic warm-up for what's next. Major brands like Visa, Eli Lilly, and Delta used Paris as a proving ground, refining their messaging for the big events ahead: the 2026 World Cup and the 2028 LA Olympics. This year, we saw some incredible talent shine on and off the field. Visa’s campaigns featured stories from icons like tennis star Iga Świątek, skateboarder Sky Brown, and even Pharrell Williams, showcasing how athletes and creatives are influencing the global conversation. These narratives aren't just about the Games—they’re setting the stage for the future, building emotional connections that resonate far beyond a single event. Dick's Sporting Goods took a memorable approach by connecting the joy of childhood sports with the Olympic spirit, ensuring their message sticks in the minds of viewers as they look toward LA28. Delta is also all-in with a $400 million investment, spotlighting LA28 in their latest ads, where the journey to the Olympics becomes a symbol of global unity. The key takeaway? Success lies in building cohesive, emotionally resonant talent partnerships that not only capture the moment but also connect with audiences over time. 🌟 #Olympics #CultureMarketing #EntertainmentContent #TalentMarketing #MarketingStrategy #LA28 #WorldCup2026 #BrandBuilding #FutureReady #PharrellWilliams #IgaSwiatek #SkyBrown