No blues for Blue Tokai Coffee Roasters (growth thesis)
Blue Tokai recently raised yet another round for ₹290cr from Verlinvest, Anicut and A91 at a valuation of ₹1,500cr (post), marking the 11th fundraise for the Coffee chain
The first valuation was at ₹12cr, 2015 (100x now). The valuation has more than tripled from 470cr in Feb-23 to 1500cr now.
Could be a market cycle funding spree, but what value are investors seeing?
The plan is to expand from 120 cafés now to over 350 in the next 2-3 years. The B2B partnership segment is interesting too. B2B partnerships with hotels, restaurants, corporates are increasing.
Another aspect is average order value - currently at ₹500 with a 70/30 split of revenue between café and bon-café business segments.
Overall revenue spiked from ₹40cr in FY21 to ₹240cr in FY24 (Source ET). However, PAT and EBITDA have declined and worsening. Further inspection points to marketing and other expenses currently killing the EBITDA
Looking at their FY22 P&L - 3 items seem to be notorious for the losses
A. Aggregator service charge (zomato/swiggy) - ₹6cr
B. Rent - ₹9.4cr
C. Business promotion & origination - ₹3.5cr
The 3 items above combined for ~19cr (25% of revenue)
FY22 revenue was ₹75cr; gross profit ₹42cr. In my educated guess, this 25% is probably even more in FY24, since Blue Tokai has expanded a lot since FY22, and operating leverages haven’t kicked in yet, given the growth.
So what is the steady state? In my opinion, if gross profit stays around 55%, employee costs and benefits at 25%, and the 3 items (aggregator, marketing and business promotion) at 15%, other expenses 5% -> Blue Tokai could have ~10% PAT.
As per ET, PAT loss is already expected to reduce to 5-7cr in FY25. FY24 saw losses of 15-20cr on a 240cr revenue (8.3% loss).
That’s dependent on when and how the operating leverage kicks in, where more cafes scale up revenue disproportionately, enhance market share and penetration, reducing advertisement cost per cup of coffee, rentals per cup also declining. Employee cost per cup of coffee should also benefit from added revenue and utilisation of staff and baristas. Efficiency at scale is what should propel Blue Tokai into profitability.
All in all, perhaps Blue tokai can be fully profitable around FY28 and by FY30 a scaled profitable player. Basis revenue growth between FY21-23, FY24 revenue should probably land at ₹200cr, if not more. If that revenue scales to ₹500cr in next 3 years, that could be a powerful chain with multiline business channels (D2C, B2B) as well as multiple products -> ground coffee, instant coffee (potential market), brewing equipment (including their recent home espresso machine offering), and café chain F&B business.
It will be interesting to see this going forward.
#coffee #café #privateequity #investmentbanking #finance #strategy #bluetokai
P.S. these are strictly personal views and not related to my employer.
Global Responsible Sourcing Consultant - Jollibee Group of Companies | Ex-HAVI Packaging, ex-P&G Supply Chain | WABC Certified Registered Corporate Coach™ (RCC™)
3moLet’s keep brewing it to everyone’s enjoyment! Naveen Sanders Matthew Kurzynski