The Current’s Post

🌱 Sustainability in Retail: Bridging the gap to customers 🌱 We aren't the "sustainability police," and our insights come purely from the perceptions of our online mystery shoppers. We're focused on understanding how customers relate to your sustainability efforts and whether these efforts make an impact. Some of our Top Learnings: 1. Nobody is Perfect: Customers understand that sustainability is a journey. What matters most is taking them along for the ride. Be honest, authentic, and transparent. Do you make the effort to share your journey with them? 2. Translate It: Sustainability can be complex and varied. How do you translate sustainability for your brand? Clearly communicate what sustainability means to you and how you demonstrate it. 3. Education: As the brand/retailer, you're in the driver's seat. It's your job to educate your customers about the impact you create, why it matters, and how it's achieved. What measures have you taken to help your customers understand your efforts? 4. Visualise Your Efforts: Make sustainability simple and digestible. Brands that received high ratings for customer relatability used clear icons on their websites and product pages to explain specific credentials and benefits. What makes your product more sustainable than others? 5. Pro-tip: Talk about the packaging your customers can expect—don't make it a surprise once they receive it! Clear communication about sustainable packaging can further enhance your credibility and trust. Below is an example of a beauty brand that's nailing it. This is a crucial factor for turning shoppers into loyal customers. Remember, you don't need to be perfect—we are all on a journey!

At MM-Eye, sustainability isn't just part of our work—it's a core value that shapes everything we do. As the new school year approaches, we're excited to share some eco-friendly tips to help families make responsible choices that benefit both the environment and future generations. From reusing last year's supplies to choosing sustainable fashion, every small step counts. Whether you're a parent or a student, you can start the school year on a green note by incorporating these simple yet impactful practices into your routine. Please read the article here: https://lnkd.in/gF9fuaZk #Sustainability #BackToSchool #EcoFriendly #GreenLiving #SustainableFashion #EcoConscious #ClimateAction #MMEye #ConsumerBehavior #SustainableFuture #CorporateResponsibility #EcoTips #Environment #SustainableChoices

Ready for a sustainable return to school? Read these tips from Katie Brown at MM-Eye hopefully a few you can undertake. #sustainability #positivechange

I had the pleasure of presenting at the Circular Industries Talks of the LDE Centre for Sustainability on Wednesday, June 12, where I discussed "The Future of Circular Online Shopping: Opportunities and Challenges". During the #webinar, I shared insights from a study conducted with Nicole Stofberg, focusing on the circular behavior of Dutch consumers and the necessary steps for (online) retailers to embrace a more circular approach. Key Takeaways: - A significant majority of Dutch people aspire to a climate-neutral society. - Promoting circular consumption behavior is crucial for sustainable e-commerce. - There's vast growth potential in various retail sectors through the adoption of R-strategies. - Action is required in all phases of a product lifecycle to achieve circularity: design, production, use, and end-of-life. - Marketers play a pivotal role in driving the transition to circular consumption. Missed the talk? Find the recap and recording here: https://lnkd.in/eD4duMeH #CircularEconomy #Sustainability #Innovation #CircularShopping Amsterdam University of Applied Sciences De Haagse Hogeschool / The Hague University of Applied Sciences Centre for Market Insights Centre for Economic Transformation (CET) Retail Innovation Platform

🌍 Shaping Tomorrow: How 二拾衫 is Educating the Next Generation on Sustainable Living ？ Exciting news from 二拾衫! Our commitment to sustainability has taken a leap into the future. We're proud to share that our insights on sustainable fashion have been incorporated into elementary school textbooks by Hanlin Publishing（翰林出版社）. This is not just an achievement for us; it's a step towards a greener planet. 📘 Why Sustainable Education Matters 📘 Why integrate sustainability into education? Because today's lessons shape tomorrow's actions. Our collaboration focuses on Sustainable Development Goal 12 (SDG 12): Responsible Consumption and Production. It's about teaching our children the value of making conscious choices, especially in the fashion industry. 🔍 The Growing Impact of Second-Hand Fashion 🔍 Did you know? The second-hand clothing market is projected to expand significantly as consumer habits evolve with each generation. This growth isn't just a trend; it's a movement towards a more sustainable and conscientious world. 👧📚 Our Role in This Transformation 👦📚 Our feature in Hanlin Publishing's textbooks marks a milestone in our journey. But what does it truly signify? It's about embedding a culture of sustainability in young minds, ensuring the future is not only bright but also green. 🌟 Your Thoughts? 🌟 As we celebrate this landmark achievement, we're curious to hear from you. How do you see the role of education in promoting sustainable living? And what steps are you taking to contribute to this global movement?

Sustainability is an attractive factor that is growing, not going away. Companies are able to approach it in a myriad of ways that work and make sense financially, read on for examples and more on customer mindset. #sustainability #retail https://lnkd.in/g8qFgXw5

In today’s rapidly changing world, sustainability is more than just a trend—it's a necessity. As the founder of a fashion brand that prides itself on sustainable practices, I firmly believe that instilling the values of sustainability in children from a young age is crucial for the future of our planet. Children are like sponges, absorbing information and values from their surroundings. By teaching them about sustainability early on, we’re planting seeds that will grow into lifelong habits. This early education can encompass everything from understanding where clothes come from to recognizing the impact of waste and the importance of recycling. Fashion is one of the most influential industries, yet it’s also one of the most polluting. By educating kids about sustainable fashion, we can help them appreciate the value of quality over quantity. They learn to choose brands that prioritize ethical practices, fair labor, and eco-friendly materials. This awareness can lead to a significant shift in demand, encouraging more brands to adopt sustainable practices. Here are 4 practical ways to teach kids about Sustainability 1. Lead by Example: Children learn by watching adults. By practicing sustainable habits ourselves, such as reducing waste, recycling, and choosing eco-friendly products, we set a powerful example. 2. Educational Activities: Incorporate sustainability into school curriculums through projects that focus on recycling, energy conservation, and understanding the lifecycle of products. Interactive activities can make learning fun and impactful. 3. Storytelling: Share stories about the journey of sustainable fashion, from the growth of organic cotton to the creation of eco-friendly fabrics. Highlight the efforts of individuals and brands making a difference. 4. Hands-On Experience: Encourage kids to participate in activities like gardening, composting, and DIY upcycling projects. These hands-on experiences can reinforce the importance of sustainability in a tangible way. At my recent fashion show, I walked with my daughter to highlight the importance of passing these values to the next generation. It was a proud moment, reminding me that our efforts today will shape the world she inherits tomorrow.

♻️ On Wednesday June 12, dr. Jesse Weltevreden (professor Digital Commerce at the Amsterdam University of Applied Sciences), joined us at the Circular Industries Talks. He discussed the topic: ‘The Future of Circular Online Shopping: Opportunities and Challenges’. Jesse shared the results of a study that he conducted together with dr. Nicole Stofberg (Professor Platform Economy at The Hague University of Applied Sciences) on the circular behaviour of Dutch consumers. He also discussed the actions that (e-)companies should take to become more circular. 🔄 🛍️ ❗️ Take-aways 💡 The majority of Dutch people wants our society to become climate-neutral. 💡 Sustainable e-commerce means promoting circular consumption behaviour. 💡 There is a world to gain in many retail sectors when considering R-strategies. 💡 Action is needed in the four phases of a product lifecycle (design, production, use, end-of-life) to become more circular. 💡 Marketers play a crucial role in the transition to a more circular consumption.    🌐 Curious about Jesse’s Talk? Find the recap and recording on our website:  https://lnkd.in/eD4duMeH   🔍 Interested in revisiting previous Circular Industry discussions? Stay updated by subscribing to our YouTube channel:  https://lnkd.in/eRC622C4    🔊 Stay tuned for a thought-provoking discussion and sign up for our mailing list: https://lnkd.in/e5gPkEsq    🔄💡 #CircularEconomy #Sustainability #Innovation # #CircularShopping 🌐✨

"Sundays: Where relaxation meets inspiration." Sustainability is no longer just a buzzword; it's a critical component of modern business practices. In 2024, e-commerce businesses that prioritize sustainability can differentiate themselves and appeal to the increasingly eco-conscious consumer. Here's why sustainability should be at the forefront of your business strategy: Consumer Demand: Today's consumers are more environmentally aware and prefer to support brands that align with their values. By adopting sustainable practices, you can attract and retain customers who prioritize eco-friendly products. Regulatory Compliance: Governments worldwide are implementing stricter environmental regulations. By staying ahead of these regulations, you can avoid potential fines and position your business as a leader in sustainability. Brand Loyalty: Brands that are transparent about their sustainability efforts often enjoy higher levels of customer loyalty. Sharing your sustainable practices and goals can build trust and foster a deeper connection with your audience. Cost Savings: Sustainable practices can lead to significant cost savings. For example, reducing packaging waste and optimizing shipping processes can lower operational costs and improve your bottom line. Competitive Advantage: As more businesses adopt sustainable practices, those that don't risk falling behind. By making sustainability a core part of your business strategy, you can stand out in a crowded market. Steps to Enhance Sustainability: Eco-Friendly Packaging: Invest in biodegradable or recyclable packaging materials. This not only reduces waste but also resonates with eco-conscious consumers. Sustainable Sourcing: Ensure your products are sourced from sustainable and ethical suppliers. This can involve everything from raw materials to finished goods. Carbon Footprint Reduction: Implement measures to reduce your carbon footprint. This could include optimizing your supply chain, using renewable energy sources, and offsetting emissions. Transparency: Be transparent about your sustainability efforts. Share your goals, progress, and challenges with your customers. This transparency can build trust and demonstrate your commitment to sustainability. By prioritizing sustainability, you're not just doing good for the planet; you're also positioning your business for long-term success. The demand for sustainable products is only going to increase, and businesses that adapt will be well-placed to thrive in the evolving e-commerce landscape. For Details: https://lnkd.in/dqxjk9f

Millennials and Gen Z are driving an eco-conscious movement in retail. However, is #sustainability in retail just a passing trend? Not at all. Everyday, it becomes a more crucial shift in consumer preferences. 62% of consumers say they are often looking to purchase environmentally-friendly products. Which is up from just 27% from only 3 years ago! Innovative software solutions are key in helping businesses adapt to this change, enabling more sustainable practices and decision-making. How is your business leveraging technology for sustainability? https://lnkd.in/g5V7cmiv