Dieline’s Post

This guy. My biz partner Huge Galdones. Making homemade Butter Mochi for our open house last Friday at our new studio LIKE A BOSS. (If you missed it, let us know, we are gonna start doing a fun breakfast hangout series) Also many thanks to Missy Maan de Kok Myers who we basically couldn't get anything done without! What we are building over at Roll Cut Studios (Agency focused Video & Photo), Skalawag Productions (Direct Brand focused Video & Photo) fills me up with so much excitement (and sometimes panic ;) A lot of what we talk about when we aren't on set shooting Food & Beverage work is the idea of hospitality - extending the table, taking care of people, while also doing the cool stuff. He made a whole spread for the party: Spam Musubi, Kalua Pork, Mac Salad, Butter Mochi, etc. I also made some killer Painkillers to go along with our tiki theme. And we were chatting about how it would be fun to do this every couple months for clients, collaborators and friends. Extend the table, invite people to hang and cook for them. So stay tuned for our upcoming breakfast series where we cook you breakfast, and provide some space to be human, extend the table and learn what's happening in each others lives. #foodandbeverage #advertising #marketing #videoproductioncompany #hospitality

Decisions by committee and groupthink kill creativity. As a favourite saying goes - “They asked a committee to design a horse and they came back with a camel.” Now, I have nothing against camels, lovely creatures, but it's a fail when they were not the brief. You don’t need everyone’s input. Everyone does not need to feel like they took part or have some ownership of an idea. What if a Chef at a top restaurant, when developing a new menu, asked for the input, ideas and opinions of everyone working at the restaurant? I can only imagine what the menu would be like. Or, if the two or three people sitting in the cockpit of a plane, suddenly went back and asked 300 passengers for their opinions on how to fly the plane? Want better ideas? Then stick to a core team per project. And, have one decision maker, the Creative Director/Creative Leader, making the final call. A funny thing happens when you adopt this simple method. 1. Ideas don’t get watered down. 2. Ideas are more focused. 3. Time is not wasted. “Down with committees Most campaigns are too complicated. They reflect a long list of objectives, and try to reconcile the divergent views of too many executives. By attempting to cover too many things, they achieve nothing. Many commercials and many advertisements look like the minutes of a committee. In my experience, committees can criticize, but they cannot create. ‘Search the parks in all your cities You’ll find no statues of committees’ Agencies.” - David Ogilvy #advertising #creativity #creativedirector #creativecoach #advertisingcreativity

THERE ARE STILL GREAT ADVERTS – PART 6 So, we’ve come to Friday. We got there, folks. And we arrive at the sixth and final (although I still have a huge list of alternatives I could have chosen) example of amazing ads still being done by amazing creatives in amazing agencies for smart & collaborative clients who still demand amazing work. Ladies and Gents, McDonald's from Leo Burnett UK. https://lnkd.in/e3HxeE6e I’ve chosen the most famous ad they did recently, but I could equally have chosen from a series of others: https://lnkd.in/eEQw8mE3 or https://lnkd.in/eQfSUYjT are two other stellar recent examples. This is superb work, from Charlie Rudd, Tom Sussman and a bagful of astonishingly talented creatives. And it’s from a long line of superb scripts, from probably the most creatively fecund relationship of the last decade or so. Casting is always second to none, creative ambition is never lacking, and the production is just sublime. So I hope I’ve made my point. Great work is still being made by people with the imagination and energy to make it. Too often people blame the “client” or the “agency” or "nowadays" or “technology” or [insert lazy excuse here] if they can't get good work out, when what they really lack are good ideas. Never stop trying to make the work better. It's all our job. #creativity #adverts #television #production #nostalgiabias #agencyvoices #campaigns #marketing #clients #agencies

Liquid Death has announced an innovative partnership with the upcoming Netflix film "Rebel Moon." Using the actual filming locations from 'Rebel Moon,' the brand has created an ironic twist where Imperium soldiers are seen unwinding after a grueling day with an ice-cold can of Liquid Death. For marketers, this raises an intriguing question: How can your brand creatively leverage popular culture to create a campaign that stands out while remaining authentic to your brand identity? https://lnkd.in/eEEjAFz7

Attention all chefs, creators, and food lovers! Don't miss out on the exclusive content in Our Daily Danu newsletter, including the spotlight on our producer of the month, West of Dingle Sea Salt. 🌿 Be part of the conversation be the first to taste the future of food now! Read here: https://wix.to/EoxSDXZ #TheDailyDanu #Innovation #ProducerOfTheMonth #Newsletter

After receiving so much attention, it was only a matter of time before an attack would happen. However, let's acknowledge that the modified version of the ad is even better than the original. I had not reposted the original version, but this ad definitely deserves a repost. #advertisement #marketing #viral #campaign

This is why im asking people about a product or service they want to enhance and why. These proposals are what drive creation. Many people are afraid that the companies they send peoposals to will steal their ideas. But, you,re not the only one producing the idea, so be the first to propose it. Tiny chef took years to find a studio willing to bring his story to life. Now Nickelodeon is sponsoring his second season. Build proposals and find people willing to listen to your idea pitches. Whats the worst that could happen. yes, they can say no, but they can also say yes to .. incubate your idea, bring you on board to nurture it in house, or just outright buy the rights to it. https://lnkd.in/gUj29k4k

Let’s get real about consistency. It’s the secret sauce, the rhythm to your blues, the butter to your biscuit. Consistency in branding, posting, and engaging isn’t about being predictable; it’s about being reliable. Like that old diner where you know the pie is always gonna be good. How do you stay consistent in your efforts while keeping things fresh and exciting? #ConsistencyIsKey #ReliableBrand

The ‘F’ Word (Format!) and why it’s important across all entertainment If you love food like me, you likely follow a lot of restaurants on IG. One of my favourite accounts is for the restaurant ‘Fallow’ - which is a fantastic IG profile that you should defintely follow! However, one post they made recently that really piqued my interest wasn’t a food related one. Instead, it was a post that shared the fact that they recently received their 100K subscriber YouTube Play Button. (They've subsequently grown to almost 350K) Now, it’s not uncommon for restaurants to hit that landmark on IG, provided they post enough posts and reels, get a bit of a buzz around their name and build enough momentum through word of mouth and UGC. YouTube on the other hand is another thing altogether. Intrigued, I hopped onto their channel and looked at how they did this. Just a quick look led me to the reason why. They found a winning format. They’ve managed to create a series called 'POV', that has gained traction and makes up 16 of their 20 most viewed videos. There’s a few things about this series that makes it work. - It’s quite compelling content - you get an insight into what it’s like to work in a leading kitchen in Central London, which is of interest to a wide audience. - The videos are both relatively long (20-30 mins) and will most likely have high watch percentages and high watch times. This will lead to the algorythm rewarding the creator and pushing the video out far and wide. - They upload consistently. One would guess they're able to do this as the videos do not require much editing and are straightforward to make. It’s simply fixing a GoPro to someone’s head. Yes, there’s always a temptation for creators to always be trying something new every time, but if you’ve got a winning formula stick to it rather than trying to find a new winning formula every upload. We can look to the most popular creator on YouTube, Mr Beast, for confirmation that this is a winning strategy. TV is obsessed with formats as they keep viewers coming back for more and Mr Beast has even copied a couple of TV formats during his meteroic rise (anyone remember ’Touch the Truck’?). And Gogglebox, which first aired in 2013, taps into the whole ‘Reacts’ trend that was so popular in the early days of YouTube. And of course, TV companies and broadcasters love formats as they can be sold around the world. And although influencers might not be able to do the same, a successful format on a channel can be rife for sponsorship opportunities. Out of curoistiy, I did DM Fallow and asked who ran their socials and it turns out it’s an external agency that does it. But kudos to them whoever they are - they know what Mr Beast, several YouTubers and the world of broadcast also know. A winning format is all you need. https://lnkd.in/erhxUUF9 #formats #youtube #creators #channelmanagement Fallow Restaurant

This ad has THE most unusual and unexpected visual imagery I have seen in recent times 😁 Get ready to be completely surprised! Watch the ad and then read the rest. The ad is for a beer brand from Uruguay, called 'Cerveceria Malafama'. They have launched a special edition beer called 'Mares' where the promise was that 100% of the profits go towards the conservation of ocean life, like whales, dolphins, and sea turtles in Uruguay (in collaboration with two NGOs, Yaqu Pacha and Karumbé). Just imagine what the brief to the agency (Selva, Buenos Aires) would have been: "Limited edition beer. 100% profits go to XYZ". From that starting point, the agency makes a spectacular leap to the 'Don't save a CEO. Save a dolphin' narrative! It could have been a direct story - show beer brand, show ocean, show dolphins being tended to by the NGOs. But that would end up looking like a documentary. The specific leap is in imagining what the profits otherwise go towards. It could be about reinvesting in the business, adding more manufacturing plants, hiring more people, launch more products, and so on. But the agency picks a specific thought that adds maximum drama by framing profits as a lifeline for the CEO's extended run and brings the 'Don't save a CEO' line to the narrative! #advertising #marketing #creative #creativity