Shelf Life 022: Meeting Consumers Where They Are I’m not saying to dumb down your brand; quite the opposite. I agree with González that consumers are ready to be inundated with new cultures. I wrote about the Boba Bubble in 2022. Since then, we’ve seen more and more brands hop on board, Starbucks being one of them. Matcha is also on the rise; we recently shared Matcha Yaad on The Dieline, and I think we’ll continue to see the ingredient shine even beyond just beverage products. I’m intrigued by this matcha granola. So, if the real issue is that buyers don’t think leaning into the culture of international products is the real issue, I inspire them to rethink and remodel. Meet consumers where they are because, well, they’re already there. Read and see more on The Dieline! https://lnkd.in/eM-3Kz2Z
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The Ice Cream Industry is Bringing Some Magic and Meaning to a Traditional Category So What? Ice cream brands are finding fertile ground to disrupt the market, create buzz, and stand out in the vast world of sameness. By focusing on creativity and play, these brands are winning over consumers by topping off their favourite cold treat with added joy— providing more than just a product—delivering magical and memorable experiences What is this about? Ice cream brands are evolving to capture consumers' imaginations with unique and joyful innovations. Brands are pushing boundaries and creating buzzworthy experiences that showcase how a traditional category doesn't have to stick to traditions. Its agreed that ice-cream makes us all universally happy, see other ways in which brands are taking a fun, joyful approach towards innovation Explore other views we have here: https://lnkd.in/ewiRW4Pq Starbucks , Mars , Chipotle Mexican Grill
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☕ Starbucks Faces New Challenges in China’s Booming Coffee Market As China's coffee scene surges, Starbucks is feeling the heat from fierce price wars and fast-growing competitors. To stay in the game, Starbucks has focused on product innovation while maintaining the premium image. With shifting consumer preferences toward delivery and at-home brewing, Starbucks must rethink its strategy. In-store data analytics can play a crucial role in helping the coffee giant understand customer behavior and tailor offerings to stay competitive in an evolving market. #Retail #Analytics #Starbucks #CoffeeMarket #ProductInnovation #CompetitiveStrategy #CustomerExperience #DataDriven #RetailNext https://lnkd.in/d7aRqRcV
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Exciting to see the traction that the "little guy" made in 2023. This is a bit of a rebound from the COVID era where consumers were more likely to order quickly (in store) or look towards brands they knew on-line. With bars and restaurants back full force and people spending more time in retail, brands can return to the proven playbook of "liquid to lips" to drive sales and emphasize thoughtful brand building more broadly. InvestBev truly believes in the RTD shift that is happening. Consumers want the convenience and flavor profiles of the RTD. There is a place for value brands and those that emphasize quality ingredients. https://lnkd.in/gTDMBemK
Exclusive: U.S. Spirits Market Rises 4.2% To Just Under 300 Million Cases - Shanken News Daily
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Dunkin's Transformation 🍩 Original Brand: Dunkin’ Donuts, focused on coffee and donuts. 🍩 New Brand: “Dunkin’,” emphasizing convenience and beverages. 🍩 Why They Rebranded: Broadened focus beyond donuts, appealed to coffee drinkers. 🍩 Effectiveness: Simplified image, increased coffee sales, stronger market position. 🔑 #TransformationTuesday #Dunkin #Rebranding #CoffeeCulture #BrandStrategy
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Dunkin's Transformation 🍩 Original Brand: Dunkin’ Donuts, focused on coffee and donuts. 🍩 New Brand: “Dunkin’,” emphasizing convenience and beverages. 🍩 Why They Rebranded: Broadened focus beyond donuts, appealed to coffee drinkers. 🍩 Effectiveness: Simplified image, increased coffee sales, stronger market position. 🔑 #TransformationTuesday #Dunkin #Rebranding #CoffeeCulture #BrandStrategy
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𝐀𝐦𝐞𝐫𝐢𝐜𝐚𝐧𝐨 𝐂𝐨𝐟𝐟𝐞𝐞 𝐌𝐚𝐜𝐡𝐢𝐧𝐞𝐬 𝐌𝐚𝐫𝐤𝐞𝐭 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: 𝐌𝐚𝐫𝐤𝐞𝐭 𝐓𝐫𝐞𝐧𝐝𝐬, 𝐊𝐞𝐲 𝐏𝐥𝐚𝐲𝐞𝐫𝐬, 𝐚𝐧𝐝 𝐅𝐮𝐭𝐮𝐫𝐞 𝐏𝐫𝐨𝐬𝐩𝐞𝐜𝐭𝐬 Americano coffee machines have gained significant traction in recent years owing to the growing demand for high-quality coffee beverages. This report aims to provide a comprehensive analysis of the Americano coffee machines market, including market trends, key players, market segmentation, growth drivers, challenges, and future prospects. The Americano coffee machines market has witnessed robust growth, driven by factors such as the increasing preference for freshly brewed coffee, rising disposable incomes, and the growing café culture. These machines offer convenience, consistency, and customization options to consumers, making them increasingly popular in both residential and commercial settings. ✅ 𝐀𝐜𝐜𝐞𝐬𝐬 𝐭𝐡𝐞 𝐅𝐫𝐞𝐞 𝐒𝐚𝐦𝐩𝐥𝐞 𝐑𝐞𝐩𝐨𝐫𝐭 𝐇𝐞𝐫𝐞: https://lnkd.in/gYMNqjzj Market Segmentations: #Company • Bonavita • Mr. Coffee • Keurig Dr Pepper Inc. • Panasonic North America • Nestlé Nespresso SA • Newell Brands • De'Longhi • Melitta Group • Morphy Richards UK • Philips • Hamilton Beach Brands Inc. • illycaffè • Tsann Kuen(China)Enterprise Co., Ltd • KRUPS Automation GmbH • JURA Inc. • Fashion • BEARS WITH BENEFITS® • Donlim #Type • Fully Automatic • Semi-automatic #Application • Household • Commercial Stringent Datalytics - Retails and Consumer #CoffeeMachines #AmericanoCoffee #CoffeeMarket #HomeBrewing #CaffeineFix #CoffeeLovers #CoffeeCulture #HomeBarista #EspressoLife #KitchenGadgets #CoffeeTech #MorningRituals #CoffeeAddict #BrewBetter #CoffeeInnovation
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#𝐔𝐧𝐢𝐭𝐞𝐝 #𝐒𝐭𝐚𝐭𝐞𝐬 #𝐂𝐨𝐟𝐟𝐞𝐞 #𝐌𝐚𝐫𝐤𝐞𝐭: 𝐀 𝐂𝐚𝐭𝐚𝐥𝐲𝐬𝐭 𝐟𝐨𝐫 𝐁𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐒𝐞𝐜𝐭𝐨𝐫 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 The United States Coffee Market was valued at US$ 96.10 billion in 2023, signaling significant potential for growth and innovation within the beverage sector. 𝐒𝐞𝐞𝐤 𝐅𝐮𝐫𝐭𝐡𝐞𝐫 𝐃𝐞𝐭𝐚𝐢𝐥𝐬 𝐑𝐞𝐠𝐚𝐫𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐑𝐞𝐩𝐨𝐫𝐭:https://lnkd.in/gdy2PdfT Market Definition Coffee, derived from roasted coffee beans, is a widely consumed brewed beverage known for its stimulating effects. The market encompasses a range of products from raw green coffee beans to packaged consumer goods. BCG Matrix Analysis of Starbucks: #QUESTION MARK: Starbucks leverages its brand strength by offering exclusive merchandise like tumblers and limited-edition items that quickly sell out, fostering high demand. This strategy not only enhances brand loyalty but also fuels a robust secondary market for rare Starbucks products. #STAR: Starbucks' food business, contributing over 25% to total revenue, shines as a star within the company. With ambitious plans to double its food offerings by 2023, Starbucks has successfully carved a niche in the food industry, complementing its renowned coffee offerings with popular items like hot breakfast sandwiches. #CASH COWS: The core of Starbucks' success lies in its coffee business, which remains a steady revenue generator and a cornerstone of its brand identity. Despite competition from other coffee chains, Starbucks has cultivated a loyal customer base drawn to its unique coffee-drinking experience. Strategic Insights Starbucks has diversified its revenue streams through strategic partnerships, such as the Nestlé deal to expand its consumer packaged goods globally. This move targets growth in low-growth markets while maintaining a strong foothold in its core coffee shop business. Conclusion The United States Coffee Market, driven by Starbucks' innovative strategies and market leadership, continues to evolve as a pivotal force in the beverage sector. With ongoing expansion in consumer goods and food offerings, Starbucks is poised to maintain its prominence in the global coffee industry. #USCoffeeMarket #BeverageSector #Starbucks #BCGMatrix #MarketAnalysis #CoffeeIndustry #ConsumerGoods #FoodBusiness #MarketGrowth #StrategicInsights
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"This is where Starbucks and McDonald’s come in. Both are U.S.-based global firms and both have suffered significant declines, just like wine. I’ve been following the news about both companies recently and I think there are insights that wine producers need to consider. Starbucks’ share price fell by 15% in a single day recently. Why? The Wall Street Journal published an article about persistently declining sales at the coffee giant. The problem, it noted, was that the company was running out of American customers who are willing to pay $5, $6, $7, or more for a beverage. Starbucks was premiumizing while their customers were belt-tightening. It turns out that many people don’t think they need Starbucks as much as Starbucks maybe needs them. Starbucks’ CEO announced a turnaround plan that seemed to miss the mark and the stock value took a dive. What is the lesson for wine? Wine is sort of the Starbucks of its own category. Wine is more expensive per serving than other alcoholic beverages. It is a discretionary purchase. Consumers don’t need to buy wine. They don’t need to buy beverage alcohol at all. If only a few percent of them change behavior, you’ve got a Starbucks problem." https://lnkd.in/gRp9eVWb
Starbucks, McDonald’s, and the Global Wine Glut
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Once a beacon of premium coffee experiences, Starbucks now grapples with declining sales and a tarnished brand image. #StarbucksCrisis #BrandDevaluation #CoffeeIndustry #CustomerExperience #BrandRedemption https://lnkd.in/duN-bXrM
The bitter brew: How Starbucks lost its value and how they can get it back | Open Privilege
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Creative Director [ Branding, Packaging, Web and 3D]
3moDear lord the Lassi one is terrible. Lassi is basically Indian frozen yogurt. You can flavour it or have it in its regular form. This retro style is super confusing. Even if it’s being sold to the American market they will also know it’s some kind of yogurt beverage. The retro style works for alcoholic beverages not diary products . Peepal People is gorgeous af. Stand out packaging design and clear messaging.