LOVE.’s redesign for Back to Nature Foods loses the earthy, folksy look for something a lot bolder and way more playful. The old logo, with its script font and leafy accent, felt too predictable for the category, while the new one leans into chunky #typography inspired by vintage signage. Back To Nature’s new design is a great case study to showcase that just because a product is plant-based doesn’t mean the #packaging has to be boring. Read and see more on The Dieline >>> https://lnkd.in/eX5-NCtc
Thanks for the feature Dieline. Great client and great brief from Back to Nature Foods!
Absolutely love this 👏
Thought this was Doughlicious initially..
The leaf treatment on the K was a nice touch 👌
Awesome 👏👏👏
Love it
Really like how the leaf accent has been incorporated in the new logo, which gives a nod to its predecessor. I love however the chunky new font and how it's been beautifully crafted into a strong unit. Colour palette is yummy too. 👌🧡🍃
I’ve never heard of this brand, but I love that packaging is great
Illustrator | Graphic Design | Digital Paint 🎃
1moAwesome product