The Director Studio’s Post

Well that was boring, wasn't it. ⚽ 💀 Still, at least the ads have delivered during UEFA EURO 2024. And now that we're a week-and-a-bit into the Euros, I think we can now crown the Ad of the Tournament – Adidas's 'Hey Jude', starring Jude Bellingham and various gutted/elated England fans. How do you feel about it? A glorious victory – or a tedious nil-nil snoozer? #euros #euros2024 #marketing #b2bmarketing #sportsmarketing #advertising #ukadvertising #ukmarketing

A win for the ages. Proud to help the dream become a reality. And ready for the next project, hit me up if you need strategy support! #underarmour #strategydirector #strategicplanning #strategyplanning #strategyjobs #newjob #brandplanning #advertising #creativeplanning #freelance #worldwide #consulting

Over the last week we noticed something a little strange coming out of Creative Artists Agency's Sports division... Josh Allen started it off by posting a photo of Daniel Ricciardo in full cowboy attire (easily mistakable as Uncle Rico) about to launch a football over some mountains. Daniel Ricciardo followed it up by posting a photo of Josh Allen (or is it Josh Stallion) holding onto his belt buckle. The only thing connecting these two posts together? An indication that somehow these posts were sponsored by Beats by Dre. Now we had no clue why Beats would sponsor these athletes until just today, when they dropped this absolute gem of a film, described by commenters as: "This is my Brokeback Mountain (affectionately)" "cant believe they got beats to make a film about the self insert fanfics they write about each other" Words cannot do it justice, so please give it a watch below. And if you'd like to see more deals like this before anyone else, make sure to shoot me a DM. #AthleteMarketing #Sports #BrandDeal

This is it. This is the model. Music super star (Stormzy) with connection to his community and local area, partnering with adidas to create a multi-purpose facility providing football, music & gaming hub through #MerkyFC in Croydon, London. Value for all stakeholders (the most important being people)... Let's think about what value add this might drive for emerging and fast-growing sports such as Padel or Pickle or what this might enable the growth of football in the US to achieve, for instance... Otherwise, in by-passing the community and connection and jumping to private equity $, luxury, high-price points and league elitism we miss the point... Want to grow your sport in new markets? Care about long term viability, connection and sustainability? Or does short-term revenue generation trump everything? These are key considerations for sports and it takes brave and bold leadership to make choices that might mean value is generated over a longer term period than being recognised immediately. It also requires smart and creative strategy and partnerships... #SportsBiz #Community #Sports #Stormzy #adidas

As Frasers Group is set to acquire German chain SportScheck, Drapers explores what the deal means for the high street giant and whether it will challenge rival JD Sports in the international stage. Read the full story here. #fashion #retail #retailnews #frasers #JD #SportsDirect

As Frasers Group is set to acquire German chain SportScheck, Drapers explores what the deal means for the high street giant and whether it will challenge rival JD Sports in the international stage. Read the full story here. #fashion #retail #retailnews #frasers #JD #SportsDirect

After decades with Nike, Tiger Woods has a new brand partnership with Sun Day Red. How does the shift from the Tiger-Nike era to the Sun Day Red era illustrate the evolving landscape of morals clauses in athlete endorsement deals? In an article for Sports Business Journal, Jim Johnston and Jordan Thompson examine Nike’s success with Tiger Woods despite controversies and how the approach to “morals clauses” must change as athletes transition from fee-based endorsements to more entrepreneurial endeavors. Read the full article: https://lnkd.in/eVJmR8Hw #AthleteEndorsement #MoralsClause

🏀 In today's dynamic world, athletes are redefining the boundaries of their influence beyond the playing field. 👟Gone are the days when athletes only dominated the #sports arena. #Brands now recognize the unique appeal of partnering with athletes from niche sports, seeking authenticity and untapped potential. 🚀 At the intersection of #sports and style, #brands find new avenues for creative expression. It's not just about endorsing a product; it's about telling a compelling #story that transcends the boundaries of sport and resonates with diverse audiences. #AthletesInStyle #GameChangers #SportsMeetsFashion #SportsAndStyle #AthletePartnerships #FashionMeetsSports #BrandCollaborations #KornitMakeBetter #innovation Steffen Meiler Samuel Malessa Scott Walton Anna Holmes Don Whaley Ingrid Van Loocke tabea van lier Tim Webster Marco Bonanno Ian Bell Brendan M. Kathrin Buhl Sharon Donovich Merav Zimerman Noga Kaizermen Chen Phil O. Maximiliane Jona Teresa Prings Nathalie Hizveren Jeremy LEVY Itamar Bartana

Dremur film recommendation: Air Air, directed by Ben Affleck, is based on true events detailing the origin of the Nike basketball shoe line, Air Jordan. Air tackles topics such as setting goals, having a vision, teamwork and trusting your gut instinct, as well as understanding what motivates your clients and recognising when to change tactics. Ultimately, Air's overarching message is that achieving big results takes maximum effort, which we know applies to a role in sales. We thoroughly enjoyed this film - many thanks to Nick Jeins for the recommendation. #filmrecommendation #salesfilm #sales #b2bsales

  After decades with Nike, Tiger Woods has a new brand partnership with Sun Day Red. How does the shift from the Tiger-Nike era to the Sun Day Red era illustrate the evolving landscape morals clauses in athlete endorsement deals?   In an article for Sports Business Journal, my colleagues Jim Johnston and Jordan Thompson examine Nike’s success with Tiger Woods despite controversies and how the approach to “morals clauses” must change as athletes transition from fee-based endorsements to more entrepreneurial endeavors.   Read the full article: https://lnkd.in/eb9QJAhT   #AthleteEndorsement #MoralsClause